One of the biggest challenges of producing a station liner is how to effectively turn a 3 seconder into a memorable station imaging piece. Recently, I made some liners for DJ Sky of Sky FM Online, the task is to make a series of liners with just a simple copy, bearing only the words “DJ Sky on Sky FM”.
Since it’s short, the produced ID should be made quick and tight, yet audible enough for the listener to digest the message. When it came time to record the liners, I made different reads and takes. I went from fast to slow and choose only the best voice tracks.
When it was time to enhance the raw voice over, I needed to apply industry-standard tweakings to make the liners pop out of the speakers. On the illustration below, you’ll see the original waveform of the raw voice track.