Station has changed face once again for the 6th time since it started using the call letters in past years. After sporting the new monicker, it finally gave in to unifying its national FM network of all stations.
May this year, the calls dropped using the logo and aired only dials as its station ID, the same thing they did when they transitioned in 2009.
The decision of changing brand name is not clear as the new brand was a hit and gained significant ratings. It’s website is among the most visited online radio stations.
The radio division adaptation of its regional branding which has been used for years now, is clever and cost effective.