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DWDM 95.5 Pinas FM

DWDM Pinas FM 95.5 on its first anniversary has released their station ID jingle entitled “Pambansang FM 95.5″.

Composed by Bong Cervantes and performed by Pinoy band Alikabok, the jingle runs 2 minute and 23 seconds.

The jingle’s hook goes:

Sa Pinas FM, 95-5 / Magbibigay sigla’t ligaya
Tanggal ang yong lunmbay /
Sa Pinas FM, 95-5 / Dito na tayo , mas masaya dito, sa Pambansang FM Read more…

Click To Listen Online

After a few weeks of being on the air, 103.5 Wow FM is already wowing listeners in Manila and the entire Philippines through their live streaming. The station has taken efforts to improve its programming and imaging as well. Recently, they went to Sound Quadrat, a radio jingle company in Germany to produce sung jingles for the station.

Sung jingles are important part of the overall sound especially if you are a masa station. Energy FM and Love Radio have jingles from ReelWorld, Star FM has jingles from JAM, iFM has jingles from TM Century. As a new station, you want to stand out and you don’t want your jingles to sound like everyone else. So, instead of going to the same companies, Wow FM, commission a German production outfit, Sound Quadrat.

They did an amazing job with the jingles. It sports a catchy 3 note logo, in the tradition of the Love Radio’s popular Kiss FM melody (toot toot toot!).

Will these new jingles keep Wow FM’s pace in the tight radio competition in Manila? What do you of the new sung jingles?

To listen to the jingles click here

Are Your Jingles Worn Out

Or probably, you’re not noticing it. But your listeners could be sick of listening to the same jingles that you have been airing for the past 10 years. Just like the number 1 song on the chart, your jingles’ popularity will also eventually fade out.

So what is a worn out jingle. First, let’s take a look at what it’s not. It’s not the same as your favorite worn out pair of jeans. Worn out jingles are not actually the main problem, but they are only symptoms of an even more serious condition.

So what causes worn out jingles? Here is a list.

1. A PD who can’t get over his favorite 10-year old jingle package.
2. Station owner who is either tight on budget or just don’t think spending more money on jingles is a necessity.
3. Station that doesn’t have an imaging director.
4. Station that does have an imaging director but isn’t functioning.
5. Station that channels all its efforts to contests, music programming and others but less or no consideration on imaging.
6. A PD who thinks that modern jingles are noisy.
7. A PD who thinks that the only way to create a jingle is to have voice guy read the station slogan and the station name, then put some lame FX behind it.
8. A PD who thinks that their station imaging doesn’t need a constant update.
9. A PD who thinks he is the only one fit to voice their station.
10. A PD who doesn’t realize he now lives in the 21st century.

There might actually be more causes, but the point of this is that if you tire your jingles, you are also tiring your listeners’ ears. Refreshing your jingles is as important as refreshing your playlist.

The diagnosis is clear, if your station suffers from having worn out jingles, consult a professional imaging director now, before it complicates to a more serious condition – a drop in ratings.

Here is an article about how to burn-out proof your jingles.

How To Burn Out Proof Your Jingles, Click Image To View

We often hear these terms and we tend to use them loosely to the point of interchanging. There is a huge line drawn between radio voiceovers, radio imaging and radio production services. So what is the difference?

The question really is “what do you need”.

Voiceover – services such as these vary in terms of application. Voiceover services cater to audio book publishers, movie producers, apart from radio stations. When a company offers VOs, it means, they put voice into your scripts or copy.

You will not be expecting sound effects or production music included. However some VO artists give you option to put voice effects such as reverse, echo, etc.

“There is no right or wrong radio jingle company, there is only the right solution for your need.”

Imaging – requires a sit down with the program director if not the entire radio staff. It involves a process from conceptualizing, copy writing, hiring the appropriate voice person to production.

Companies who offer imaging services help you get the audio personality you want for your station. They don’t just offer you voice pipes, but brains and plenty of man-hours.

Production – companies who offer production either produce for you or sell production libraries (FX and music). You get the idea, you provide the voice and they will add FX, drops and music to create a sweeper or a promo.

Production companies may have an in-house or third party VO supplier.

You may go for a company that offers all 3 services: voiceover, imaging and production or you may choose a single service. There is no right or wrong radio jingle company, there is only the right solution for your need.

Jingles for Internet Radio

Unlike terrestrial radio, there are no limits to what you can do on internet radio as far radio imaging is concerned. There is no PPM to consider, so creativity is not compromised.

Here is a list of things to consider when you are getting jingles for internet radio.

Creative and Entertaining

There is no such thing as competition in internet radio. Your biggest enemy though is boredom. Don’t just create the usual slogan-plus-station logo jingle, write liners that are fun and memorable.

Incorporate songs into jingles, whether you are a music or a news-talk station, listeners love to hear familiar song clips from your jingles.

Fresh and Updated

Your jingles are just like your program, website and your music playlist, they also need a regular update. Remember, your biggest enemy is boredom, and you don’t want to bore your listeners with the same jingles.

Come up with fresh liners every month. Take it from celebrations, holidays or pop culture as topic/theme for your new jingles.

For example, during Halloween, produce and air jingles that are relevant to the season.

Contemporary Production

Sounding new may not always mean cutting edge. In order for you to stand out among the many internet stations, you have to use the latest tools and production techniques. Since not all internet stations have their in-house jingle producer, so they outsource production.

There are a lot of jingle companies online that offer 24 hour delivery. The key is to find the right sound for your station.

In the US alone, there are roughly 57 million listeners tune in to internet. The industry is now worth $500 million, a big jump from what it used to be $49 million in 2003.

With the growth of the internet radio industry, comes also the increase of demand for radio jingles, sweepers, and productions. You can get affordable imaging without sacrificing quality. Here are places to go to.

1. Bargain Jingles

Bargain sung jingle packages are those that were released for quite some time now. While dated, you get the same production value as those from packages released recently. StudioDragonfly.com has a library of jingle packages in the 1990s, great if you are a 90s or AC format station.

2. Internet-only Production Service

Look for companies that offer exclusive or mostly internet radio services. Their rates are specifically adjusted for the small scale stations, but you get a major-market production quality. www.iJingles.com offers sung jingles, JeffRadio.com  is a legend.

3. Hospital Radio or Nonprofit Stations Imaging Companies

There are no companies actually that offer exclusive services to hospital radio, but there are some that cater to these kinds of market. Internet radio stations might find jingle rates for Hospital Radio, College and Community Radio appealing. www.Devaweb.co.uk offers great services.

4. Local Radio Producers

A practical option. Have someone in your local FM stations voice and produce jingles for you.

5. Referrals

Ask someone who operates a streaming station about where to go for less expensive but great-sounding jingles.

Tip:

To achieve the best-fitting sound for your station, you have to identify the kind of audio personality you want for your station. Do you want a young energetic sound or a warm and friendly, easy-listening style?

Internet radio indeed is a huge and growing industry, which translates to a big demand for voiceover, presenting and radio imaging. Whether you are a newbie or a pro in this field, your goal is not just to stand out but also to withstand competition. Internet radio has become competitive and while budget is still a constraint, you can still choose to go for cheap but quality jingles.

Custom produced for MTI FM France, this is the new MTI FM jingle package from TraxFX www.traxfx.com

Love Radio 90.7 syndicated the KIIS Suite 2007 package from ReelWorld

Here is an aircheck of Love Radio 90.7 showcasing their station imaging, on air personality Ricompanero and resings of ReelWorld’s KIIS Suite 2007 package.

Love Radio 90.7 Aircheck

Evolution of DWRR Brand

Waiting in anticipation since October 1, 2009, fans and radio listeners are keeping their seat belts tight for a new 101.9 DWRR brand to launch very soon. Meantime, the station goes on an automated jock-less mode and identifies itself as ABS-CBN 101.9. According to DJ Laila, the DJs are still around but are only spinning until official launch of the new brand.

No one knows for now if this re-branding is a complete format flip or just a new logo launch. DWRR, has had many rebrandings in the past from KO Radio in 1986, Zoo 101.9 in 1987, Radio Romance in 1989, WRR 101.9 in 1996, “Alam Mo Na ‘Yan! 101.9 For Life!” in 2005, and Bespren 101.9 For Life in 2009.

While everyone’s speculating on the precise day of the launch, some are thinking that the station will embrace the network’s provincial FM brand M.O.R. (My Only Radio). It won’t be for long though, if it’s going to be M.O.R. 101.9 or something else.

In the meantime, let’s take a trip back in time with the evolution of the DWRR 101.9 logo and jingles.

Listen to Tambayan 101.9 Online

101.9 Jingles

101.9 For Life Jingle by Vhong Navarro

101.9 For Life Jingle by Yeng Constantino and Itchyworms

Jaime always surprises me with his amazing montage of radio jingles and IDs. Here is a collection of station IDs from all Metro Manila radio stations, in order of their dial points. My favorite is the Wave 89.1 Jingle.

Featured stations:
Jam 88.3, Wave891, Magic 89.9, 90.7 Love Radio, 91.5 Energy FM, XFM 92.3, Monster Radio RX 93.1, 93.9 i-FM, Mellow 94.7, 96.3 Easy Rock, Brgy. LS 97.1, 97dot9 Home Radio, DZFE 98.7 The Master’s Touch, 99.5RT, RJ 100, Yes! FM 101.1, 101.9 For Life!, 102.7 Star FM, 103.5 Max FM, DWBR 104.3 Business Radio, 105.1 Crossover, RJ UR 105.9, 106.7 Dream FM, NU 107 and 107.9 U-Radio

Visit Jaime’s YouTube channel here http://www.youtube.com/user/jlhabitan50