The very first FM station to operate via HD Radio (HD-R) in the Philippines began digitally broadcasting on November 9, in 2005. iFM 93.9 DWKC FM of Radio Mindanao Network (RMN) pioneered the use of the said new radio technology.
The country’s National Telecommunications Commission (NTC) are still finalizing its regulations for digital FM radio operations. Despite this, several Manila-based stations have already committed to roll out the technology.
Network owners are ready to shell out money indeed, but it’s clear that the market is yet to be ready.
HD-R receivers come at a hefty price (around US$100 to $150 or PHP 4000 to PHP 6000).
A radio executive and very credible resource has just pinged me today that DYXL FM 93.9 mHz iFM is the now number 1 radio station in Metro Cebu as per August 2008 KBP-RRC or Radio Research Council Survey. My reaction is – “YEEEEEEEHEEEEEEEYYY!”.
I admit I am biased but iFM deserves it. Matter of fact, you don’t even need a survey to know that iFM is the best and most listened radio station in the entire of Cebu. Hot FM 91.5 (Manila Broadcasting Company) comes in second. Now where does that leave former leading stations DYLS (MOR 97.1 Lupig Sila, ABS-CBN) and DYRT (Nindota AH 99.5 RT, RGMA)? Huh! I would not care!
I mean come on, who would want to believe that these two “cheap” stations (DYLS, DYRT) were formerly the leading stations in Cebu? I having nothing against the MASA format. But, listeners don’t deserve cheap, crappy programming and production. Just take a close listen to DYLS FM and DYRT FM, their programming and production are just so lame! Compare their programming with that of iFM, and you will know the difference.
See the MASA format is not really all about the music and all the “ka-jologan” “ka-cheapan” gimmicks! It seemed that most stations who call themselves “masa” don’t really understand what the format means. For them, as long as they hire disc jockeys that sound like the “palengkeras”, that’s already it, that’s MASA!.
These radio stations have completely insulted US listeners. Palengkeras in the public market even know how to speak English. Their giving their listeners cheap radio content, cheap and crappy produced commercials, cheap DJs, cheap adlibs, cheap promos, cheap gimmicks, cheap, cheap, cheap as though they are looking at US listeners as “CHEAP”. Holy Crap!
Now the joke is on you!
My goodness these so-called masa stations don’t even give a sh*ty effort in polishing their productions, the commercials they air. Oh my!
But thank God for iFM. They redefined the MASA format. They also put effort in everything that comes out from their transmitter. Every commercial that comes out is made sure that is of broadcast quality, acceptable by humans ears and brains, pleasing, and most of all MASA. MASA, my dear friends, is a radio format that is acceptable by most listeners.
What those so-called MASA stations do is that they cater only to a small chunk of the actual MASA market. They cater only to the jeepney drivers, some so-called MASA stations target only the public market vendors. That is not true MASA. MASA also includes white-collared workers, call center agents, private school students, sales ladies, executives, ballot vendor, taxi driver, teacher, liar, I mean lawyer, GROs, bank manager, in short everyone, we, all of us, we are the MASA.
Listeners and advertisers deserve quality content on the air, whatever format it is! I have always been an advocate of quality production and programming. Now the efforts of those radio stations who want to give their listeners better content have paid off.
So, I salute once again iFM, in behalf of all the radio stations who are doing efforts. Continue to deliver best quality and not pure commercialism on the air.
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After a significant upgrade on their broadcast equipment, Metro Manila’s Pwede station is now launching its own website – http://www.ifm.com.ph. Don’t be frustrated though, the site is still under construction. But definitely, we’ll be expecting exciting things especially now that the station is all up and ready for a big battle.
I personally talked to one of the execs at iFM Manila and they said they will be giving Love Radio, 101.9 DWRR and Barangay LS a run for their money. Seriously, I am 100% confident that iFM will be leading the MM market within the year. Here’s why:
Among the radio stations in the Manila, particularly the MASA ones, iFM has the smartest programming and production. iFM may not have a Nicole-Hyala or Chris-Tsuper, but the station definitely has a good selection of music. Just give 93.9 a listen, and you will hear the difference.
And speaking of difference – iFM, as mentioned earlier, just upgraded its transmitter. I believe it’s now broadcasting the most if not all of Luzon. But it’s not just only all about COVERAGE, it’s also about CLARITY. When you tune to 93.9 right now, you’ll find it hard to tell the difference between listening to a CD and iFM.
iFM is creative. You will find most of its segments very original like the Horoscope ni Tomas, And Mahiwagang Ballpen and many more.
iFM is the first and only radio station in the Philippines that broadcasts in HD. HD Radio or High Definition Radio is now the latest radio broadcast technology in US. In time, HD Radio will replace analog radio broadcast, which really sounds really like HDTVs replacing big bulky tube TVs. HD Radio is digital which means it can transmit data like the song title or weather report which will appear on the ticker of an HD Radio set. Another remarkable thing about HD Radio is you can listen to a variety of music channels from just one radio station frequency.
I also found out that iFM Cebu and Davao are next in the line of broadcast upgrades. Can’t wait for iFM to rule.
There are only a handful of radio stations in the Philippines that don’t sacrifice quality programming for commercialism, iFM is one of them. My hats off to Radio Mindanao Network for coming up with brilliant ideas for radio listeners. Keep it up and crush those radio stations that are running only after money!
Listen to the iFM Pwede jingle by Yeng Constantino:
iFM may not be the top rated FM radio station in Metro Manila, Philippines, but it is without question one, if not the best, produced, imaged and air staffed radio station in the whole archipelago. One of iFM�s secrets of success, well, he is a secret weapon, so I cannot name him, but his one heck of a talent.