Tag Archives: Internet Radio

Sirius XM CEO: Music Not Designed To Be Listened To With Commercials

English: Jordan Harbinger hosting "Game O...

English: Jordan Harbinger hosting “Game On” On Sirius XM Satellite Radio (Photo credit: Wikipedia)

This was the statement of Mel Karmazin, CEO of Sirius XM.

During the Bank of America Merrill Lynch Media, Communications and Entertainment Conference earlier this week, Karmazin said traditional radio should do something and invest in technology and programming.

“Ten years ago radio revenue was $20 billion and satellite and Internet radio were zero. Today, radio is a 14-15 billion dollar market, Satellite radio gets $3.4 billion, and Internet radio gets between a half and one billion. In the future, terrestrial radio’s share will go down and satellite and Internet radio will go up.” Continue reading →

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Traditional Radio Advertisers Migrate to Pandora

Pandora

In a recent report released by Edison Research, traditional radio advertisers were channeling their budgets to Pandora as their preferred media.

The recent report published this week revealed that the internet radio service has become major radio markets targeted to listeners aged 18 to 34 years old.

“We’re seeing a growing wave of local advertisers shifting their terrestrial broadcast budgets to internet radio”, says Tim Westergren, founder of Pandora.

He further revealed that advertisers like hotels, car dealers, supermarkets, real estate dealers and universities are switching to Pandora for advertising.

Top 6 Things That Pandora Cannot Do, Click Here

View full report here http://www.sacbee.com/2011/09/27/3942994/pandora-releases-latest-local.html

What Is The Most Listened To Internet Radio Content?

Internet Radio

The advertising revenue for internet radio increased 21% in 2011 against revenues in 2010. This, according to a new report by the IAB or Interactive Advertising Bureau. But which internet radio content do advertisers pour in most of their money?

The IAB data mentioned Edison Research and Arbitron as sources for its report and revealed that 89 million web users have been tuning in to internet radio.

A bulk of the advertising spending came from the major businesses such as automakers, restaurants and retailers.

Mobile online radio listening has now become an increasing trend, says IAB, with 45% of listeners tuned in using smart phones.

Music, talks and sports are the primary formats. What Is The Most Listened To Internet Radio Content? Click here

Top Ten Internet Radio Announced

Internet-Radio.org.uk, a leading internet radio hosting services from the UK. Recently, the company introduce a new feature highlighting the top 10  internet radio stations based on listenership.

Here is their top 10 list of popular radio stations for January 2011 :

1. Maxdance.Co.Uk (Internet Radio) 128kbps
2. Nirvana Radio – Music for Meditation and Relaxation
3. Narukami Records Radio
4. Powermix Fm
5. Ukvibes.Net
6. Chillout Dreams
7. Dublins Abc (94fm)
8. Dubthugz Radio
9. Shakedown Fm
10. FILTH FM

“We would like to congratulate the top 10 radio stations. This is a new feature we are thinking of doing each month. The information is gathered from our database of tune-in requests for each station. We are interested to know what you think of this and wether we should continue and post one each month ?” — Internet Radio

Asked about how they choose the list, here is what the company replied:

“Our radio stations have been chosen by the number of tune-in’s on our site. We are planning on tweaking this in the future to include more variables. We will announce the methods with the months Top 10 lists to clarify where the data comes from.”

For more information about the list, go to http://forum.internet-radio.org.uk/news/1120-top-10-radio-stations-january-2011-a.html

Jingles for Internet Radio: What You Should Know

Jingles for Internet Radio

Unlike terrestrial radio, there are no limits to what you can do on internet radio as far radio imaging is concerned. There is no PPM to consider, so creativity is not compromised.

Here is a list of things to consider when you are getting jingles for internet radio.

Creative and Entertaining

There is no such thing as competition in internet radio. Your biggest enemy though is boredom. Don’t just create the usual slogan-plus-station logo jingle, write liners that are fun and memorable.

Incorporate songs into jingles, whether you are a music or a news-talk station, listeners love to hear familiar song clips from your jingles.

Fresh and Updated

Your jingles are just like your program, website and your music playlist, they also need a regular update. Remember, your biggest enemy is boredom, and you don’t want to bore your listeners with the same jingles.

Come up with fresh liners every month. Take it from celebrations, holidays or pop culture as topic/theme for your new jingles.

For example, during Halloween, produce and air jingles that are relevant to the season.

Contemporary Production

Sounding new may not always mean cutting edge. In order for you to stand out among the many internet stations, you have to use the latest tools and production techniques. Since not all internet stations have their in-house jingle producer, so they outsource production.

There are a lot of jingle companies online that offer 24 hour delivery. The key is to find the right sound for your station.