RMN, Radio Mindanao Network, known for its top notch radio imaging and production has edged out other radio news network in the country in terms of branding.
The network recently launched its latest nationwide brand campaign “Itatak Mo”, a derivative of the popular “Taktak Mo” novelty song by Joey De Leon popularized in the noontime show Eat Bulaga.
The jingle became an instant on air and online hit as in-house videos were published on YouTube. All AM Stations of RMN in the country have uploaded their versions on each their own YouTube channels. Each station were commissioned to produce a video based on the jingle, showcasing the local station’s administrative, the on air staff and locals as casts. Continue reading RMN New Video-Jingle Campaign “Itatak Mo” Goes Viral→
MANILA — Gunmen shot dead the host of a political radio show in the Philippines, police said on Tuesday, the latest journalist to be killed in one of the world’s most dangerous countries for reporters.
Broadcaster Niel Jimena, 42, was riding his motorcycle in the central island of Negros on Monday when two men on another motorcycle shot him five times, said local police chief Leonardo Cobing.
“He noticed he was being followed, he tried to make a U-turn (to escape) but the two men continued to follow him until… one of them opened fire,” said Cobing.
The killing may be linked to Jimena’s twice-weekly show “Judge” on DYRI-RMN in Iloilo city on Negros where he regularly criticised the city mayor and other local officials, according to Cobing.
The very first FM station to operate via HD Radio (HD-R) in the Philippines began digitally broadcasting on November 9, in 2005. iFM 93.9 DWKC FM of Radio Mindanao Network (RMN) pioneered the use of the said new radio technology.
The country’s National Telecommunications Commission (NTC) are still finalizing its regulations for digital FM radio operations. Despite this, several Manila-based stations have already committed to roll out the technology.
Network owners are ready to shell out money indeed, but it’s clear that the market is yet to be ready.
HD-R receivers come at a hefty price (around US$100 to $150 or PHP 4000 to PHP 6000).
ABS-CBN, TV5 and Radio Mindanao Network are all asked by KBP to pay P30,000 for violating its rules on appropriate coverage.
According to its internal investigative panel, all 3 networks were found out to have crossed the line just to get a good scoop on the August 2010 Luneta hostage-taking crisis.
PCIJ or Philippine Center for Investigative Journalism however said that the penalty of P30,000 is very petty compared to the number of lives lost and risked, time lost in finger pointing, and damage to international relations and tourism.
KBP However did not impose a penalty on GMA 7 since it is not a member of the organization.