Category Archives: Updates

The Difference Between Radio Station Promo and Station Promotion

Radio Station Promotion

For most PDs, a station promotion has always something to do with contests while station promo are nothing but spots that help further the growth of a radio station. These are two different aspects in radio production and programming, however, these two elements must go hand in hand and must be implemented in the right manner.

What you will learn from this report:

  • Contests should not sound dull and that there different ways and ideas to hold on air contests.
  • Radio contest isn’t really a station promotion but rather a treat, learn why.
  • Radio station promotion is about reaching to untapped people before, learn tips on how to do so.
  • A station promo should be placed second at the stop set, or should it?
  • Speedy and fast talking commercials are better than slow talking ones, find out why.

Continue reading this informative article here…

Informative resource about radio station promotion:

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Energy FM Perks Up Online and On Air

Energy FM 91.5 Metro Manila

There are, without a doubt, a lot of new things coming along on the airwaves of Metro Manila. Energy FM, a Manny Luzon-managed FM network just recently upgraded its technical aspects which means that their flagship station in Manila is getting stronger. After years, finally the Energyfm.fm website got revamped.

You will also notice an obvious transformation of Energy FM’s on air and graphical logo. The Hi-Pangga brand seems to work very effectively, competing side by side with rival stations’ Bestpren, Kabisyo, Kapuso and whatever.

Sad to say though that there is no online streaming link on the new Energyfm.fm website. Unfortunately too, the website is not geared towards their target audience. I should say that their website should have been in Filipino. I believe their website is kind of boring. But it’s better than nothing.

Have a look at Energy FM’s website at http://www.energyfm.fm but don’t expect too much.

Here in Metro Cebu, I’d like to commend Energy FM though for crafting good programming. From a listener’s point of view, I believe Energy FM 94.7 is able to live up to its name here. Way to go!

The Most Important Personal Characteristic of A Sales Person

Sales Tip from the RAB Training Academy:

By Mike Mahone, Executive VP, RAB Services

At a recent RAB Radio Sales Training Academy program for managers, one of the students asked me what I thought was the most important personal characteristic of a successful Radio salesperson.

At lot of ideas came to mind, including the desire to succeed, commitment to the job, willingness to work hard, ability to overcome obstacles, eagerness to have performance measured and rewarded, etc. But it occurred to me that one of the key traits of the best salespeople I know is having an insatiable curiosity.

Great Radio salespeople always want to know more! More about marketing and advertising; more about Radio; more about their competitors; more about the industries they’re calling on; and most importantly, more about the wants and needs of their clients and prospects.

Someone once said that “knowledge is power.” Actually, that’s not true. Knowledge is potential. Applied knowledge is power. But when applied properly, knowledge provides the momentum that drives success.

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D’Nakakalurkei Na Album Success

Chris Tsuper Nicole Hyala D'Nakakalurkei Na Album

All praises to Ivory Records and 90.7 Love Radio, especially to the unbeatable tambalan Chris Tsuper and Nicole-Hyala for a very successful release of the D’Nakakalurkei Na Album. No buzz yet on the sales status, but based on online feedback the album really was able to pull it off.

As Nicole Hyala and Chris Tsuper always reminds, piracy is a big no-no. But for those who want to preview the album, there is a sample playlist here.