Vote for the best imaged FM Station

Voting for the best imaged radio station has to be categorized according to format since each format has its distinct way of imaging and presenting its personality. BTW, imaging refers to the station IDs used by radio stations for example DWRR has station ID jingles that go “Alam Mo Na Yan” 101.9 For Life – that’s imaging.

For AC stations, iFM 93.9 from Radio Mindanao Network is the best imaged radio station in the country to date. Their new catchphrase theme is the iFM “Pwede” station IDs. This was a good follow up to their first imaging campaign aptly themed “iFM – and FM ko ay …..”. The new Ifm Pwede station IDs feature jingles that encompass all the diverse styles of music, from pop, rock, acoustic, to reggae and even RNB. They even had Kyla singing for their new iFM jingles. Although iFM commissioned an American based jingle imaging producer TM Century , now called Jones TM, for their iFM jingles, the folks at DWKC still managed to craft original and Pinoy-flavored IDs that are true in Filipino spirit.

For CHR, RX 93.1 is the best imaged station.

The worst imaged station so far is not from a Manila station but from a Cebu station. ABS-CBN’s M.O.R. My Only Radio LS 97.1 Lupig Sila station is the worst dressed radio station in the Philippines to date. Maybe Peter Rabbit needs to review on their regional FM station. Although their MOR jingle is popularly enough to obtain much needed mind recall, it’s the overall presentation, appeal or stationality of MOR Cebu that is really sick.

Get imaging tips and workshops on radio imaging at www.radiojingles.co.nr or visit our blog at https://radiojingles.wordpress.com

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Philippine radio industry remains to be a Country-free industry

The Philippines radio industry remains to be a Country-free industry. Although CHR and AC stations are currently including new country artists in their playlist, not a single station has ever cashed in on a new country FM station. Probably it’s the salability of the format, ABC tried to do Hispanic format with Rio 106 in early 2000, but if format flopped rather than format flipped. The Philippines though have good country singers – Freddie Aguiler is a pillar in the Philippine country music scene.

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You’ll be proud of Pinoy Stations… even if you hate 101.9 For Life or LS 97.1

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Guide To Create Your Own Show Opener Radio ID

Most radio stations would really love to have their radio shows or programs stand out. Each of the station’s program is unique – in its manner of presentation, the content and of course the audience.

A great way to kick off a radio program is by using show openers. These are station IDs used to launch a radio program and to transition programming from one radio show to another. Here’s a quick guide on how to make a killer show opener.

Cool Idea

It begins with pen and paper and not the mic and Audition. Writing a good script means a lot, your show opener should describe amply about that radio program.

Keep It Short

Don’t make it too long, radio show opener IDs must be less than 30 seconds. You don’t want to keep your listeners waiting.

Back It Up

Choose a background music or bed that will be used as a theme on which the show opener ID will revolve. For example, if the radio show is about 80s music, make sure the bed and the production elements are those that depict the music and the feel of that era.

Use SFX and other Production Elements

Don’t just throw in some simple lines over a bed, make it hip by adding some production elements like artist drops, sound bites or other audio clip arts. SFX effects are great but it depends on the nature of the radio show. It should be used moderately as too much SFX will overkill your show opener ID.

Proper Production Technique

What you hear in the studio might not exactly what you hear on actual broadcast. Broadcast transmission can sometimes alter the finished product of your show opener ID. Sometimes, the sound effects could get blurred or get subtle. Make sure you adjust some Parametric EQ in Cool Edit or Adobe Audition. Use compression for the voiceover material and some hard limiting for finishing.

The most important aspect in creating show openers is definitely the originality and originality of the material. It must be catchy enough to keep your listeners stuck to their radio sets.

Download a showopener production element here . This site uses Badongo Uploading services for secured, hacker-free and virus free downloads. The downloads available in this site are for workshop purposes only.

Free Audio Clip Arts

Radio Jingles is pleased to announce that in addition to our regular articles, tipsies and how to’s we will also be posting free audio clips that can be integrated into any of your radio imaging needs.

This sound bite is great for that quick station ID or cool for promos. Here it is our initial offer. Just a quick preview while our team are scouring for great and usable sound bites. Download here.

Leave the Old ‘Back to school’ Radio Imaging Idea

The first half of the year is about to end and with less than 30 days to go before the second half starts; you definitely have a short time for preparing your next radio imaging set.

Well what’s going to be your next move? Hire a voice over guy throw in a few common and cheesy radio imaging sweeper liners and then vuwalah! – There goes your new set of radio imaging.

The most common mistake of radio program directors and radio imaging directors alike is when they lack the creativity in imaging their station. A station must make a punchy statement. And with the month of June fast-approaching as late as now you should already have something in mind for your next radio imaging.

Okay, the first thing that comes to your mind when you do your radio imaging this June – oh yes, the back to school stuff. Well I tell you, everybody’s been doing it. The crappy old usual radio imaging liners you hear on the radio that goes “Hey we are your back to school radio – we are cool cool school fool radio” which is just basically hypocrisy to anybody.

How come a radio station becomes an official back to school station? It’s an ancient radio imaging idea. Think outside of the box. Here are a few guides and tips and some pesky ideas you will find indispensable for your station’s next radio imaging.

Instead of the usual “back to school fool thing”, why not use radio imaging liners or sweepers that go “we are your unofficial back to school radio” and if that is still cheesy, why not go, “we are you official play the hooky station” or ”we are your official cutting class station”. How’s that?

But hey, you don’t want to mess up with KBP or some moral-leaning radio folks who happen to be sitting on the station manager’s seat. Oops! But you get the idea! It’s time to rebel!

All the more you don’t have to go overboard, you can still use the ancient “back to school” radio imaging theme but give it a little tweak. The Killerbee network has made a good twist with their Killerbee University stuff. And their liners go “This is the Killerbee University, it’s time to meet your classmates….” [a series of artist bites goes] … “this is the Killerbee University”. Cool huh? But not necessarily an original idea though as some radio stations in the US have used this method.

Even more, radio stations in the US don’t usually cash in on the back to school radio imaging idea. School is such pesky thought to use in radio imaging. Yet don’t get over pretentious. Just be what your station’s personality should be. If you have been really making good marks with the usual back to school radio imaging theme, cool. But then again, radio has indeed evolved, and so are listeners. It’s time to hear something new.

Here’s a cool drum pad you can use for your next radio imaging or throw it up as a live jock talk over bed.

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