Kiss 108 is joining Kiss FM and Z100 on Kissville. It’s a great addition to the company especially in large markets where Kiss and Z logos are already passes. Also check out the The Wolf resings of some of Reelworld’s country jingles. Now previewing at www.radiojingles.co.nr or visit http://www.reelworld.com and http://www.kissville.com
Gay sounding disc jockeys are rampant these days on radio stations. I don’t have any idea with radio stations in Metro Manila, but stations in Cebu, Cagayan de Oro, Davao and Iligan City small markets like Ozamiz City and Pagadian City are making use of gay sounding DJs.
Real or not, these newer talents have caught the attention of not only the masa listeners but also the ears of discriminating and conservative people. The question is why do radio broadcast companies allow these kind of personalities. This article however does not entail discrimination of the third sex community. This post aims to present the both sides of the situation.
The very obvious reason why radio stations start to use gay sounding DJs on the air is simply the need to get noticed among a crowd of many Hot AC stations. This article uses the term “gay sounding” since “these” personalities don’t necessarily have to be gay in real life.
In a small market in Ozamiz City, radio station DXLM FM 97.5 has been a consistent top rating station. Much of this success is attributed to their music and their odd but catchy on air personalities, one of which is characterized by a DJ named Madonna – a male DJ who pretends to be gay.
Madonna catches the attention of the listeners through his bubbly talks and utter gay lingos that typify humorous content. So far the trick was working. DXLM retains much of its audience who are considered to be among the masa listeners.
Not everyone however is not happy with gays doing bla-blas on the air. Some listeners get offended with their nonsense talks that sometimes bear green and unfit-for-broadcast content. I wonder why the Kapisanan Ng Mga Broadcasters are not doing anything with this matter.
We will your comments on this matter, please click on the comments link and fill in your thoughts.
Freebies are a great way to sample a company’s service or products. There are plenty of ways of you can avail of such free services.
1. Imaging and Voiceover Forums
RadioDaddy.com is probably a cliché when it comes to requesting free VOs. Great if you want to try a new voice for your station without going through different sites. You can also try BroadcastingWorld.net
2. Request a Free Demo
There are plenty of voice services and production companies that offer free custom demos. You can send in your script. However, there could be limits in the length or production.
3. Pre-produced Freebies
Services like ScottLanter.com offer promotional pre-produced sweepers for free. You can also download pre-produced sweeper shells and add your station voice.
Again, the purpose of availing these services is to try out a company or a voice. Keep yourself updated of the latest in the industry so you know who’s offering which service or product.
You can subscribe to fresh news imaging here http://feedburner.google.com/fb/a/mailverify?uri=RadioJinglesAudioCenter&loc=en_US
Download pre-produced sweeper shells. Free FX and Elements, just add your station voice. Click here now
Voting for the best imaged radio station has to be categorized according to format since each format has its distinct way of imaging and presenting its personality. BTW, imaging refers to the station IDs used by radio stations for example DWRR has station ID jingles that go “Alam Mo Na Yan” 101.9 For Life – that’s imaging.
For AC stations, iFM 93.9 from Radio Mindanao Network is the best imaged radio station in the country to date. Their new catchphrase theme is the iFM “Pwede” station IDs. This was a good follow up to their first imaging campaign aptly themed “iFM – and FM ko ay …..”. The new Ifm Pwede station IDs feature jingles that encompass all the diverse styles of music, from pop, rock, acoustic, to reggae and even RNB. They even had Kyla singing for their new iFM jingles. Although iFM commissioned an American based jingle imaging producer TM Century , now called Jones TM, for their iFM jingles, the folks at DWKC still managed to craft original and Pinoy-flavored IDs that are true in Filipino spirit.
For CHR, RX 93.1 is the best imaged station.
The worst imaged station so far is not from a Manila station but from a Cebu station. ABS-CBN’s M.O.R. My Only Radio LS 97.1 Lupig Sila station is the worst dressed radio station in the Philippines to date. Maybe Peter Rabbit needs to review on their regional FM station. Although their MOR jingle is popularly enough to obtain much needed mind recall, it’s the overall presentation, appeal or stationality of MOR Cebu that is really sick.