Is KBP Really Reliable in Radio Surveys?

On a recent article on Inquirer, three radio stations are squabbling on who’s the number one and who’s the most favorite radio station.

These days, however, it’s hard to tell who’s who. Who’s on top, who’s dominating. I mean, it’s already the age of iPods, internet radio, and digital radio. These days terrestrial radio is only a alternative. You can’t say Yes FM is number one or WRR is the most preferred than Love Radio.

At least to some people only. But hey, are surveys really trusty? Especially those done by the RRC? I’d like to commend BTW, KBP’s lead and the Radio Ad Awards commitment to improve broadcast quality content and radio ad material.

For the record, though, KBP employs two types of survey the diary and the actual listenership. The diary approach allows the user to log or record his daily listening activities. The actual radio tune-in records the frequency and actual time people are listening to a specific station. Of the two approaches however, the second one is the most effective and dependable.

Come to think of it, when a listener records his daily listening activity, it may not necessarily reflect the actual station he’ s listening to. A person could write the station name “YES FM” because he saw a sticker of it inside the jeepney or on the windshield of the taxi cab but he may not actually be listening to that station.

Yes, listeners’ music choice differ and most of the time they change. That is why in determining which station is doing well at the present time, the second approach is much better.

Now, as with KBP, they’ve been doing this for a year now, but believe me, KBP’s ways are antiquated. Their ways in conducting surveys are way behind those used by Arbitron in the U.S. or AC Nielsen.

I think it’s high time now for business people to depend on more reliable radio survey firms. It’s a good investment to get the right and accurate information. You could be advertising on a station you thought it’s the number one!

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Why Stations Use Gay Personalities?

Gay sounding disc jockeys are rampant these days on radio stations.  I don’t have any idea with radio stations in Metro Manila, but stations in Cebu, Cagayan de Oro, Davao and Iligan City small markets like Ozamiz City and Pagadian City are making use of gay sounding DJs.

 

Real or not, these newer talents have caught the attention of not only the masa listeners but also the ears of discriminating and conservative people. The question is why do radio broadcast companies allow these kind of personalities. This article however does not entail discrimination of the third sex community. This post aims to present the both sides of the situation.

 

The very obvious reason why radio stations start to use gay sounding DJs on the air is simply the need to get noticed among a crowd of many Hot AC stations. This article uses the term “gay sounding” since “these” personalities don’t necessarily have to be gay in real life.

 

In a small market in Ozamiz City, radio station DXLM FM 97.5 has been a consistent top rating station. Much of this success is attributed to their music and their odd but catchy on air personalities, one of which is characterized by a DJ named Madonna – a male DJ who pretends to be gay.

 

Madonna catches the attention of the listeners through his bubbly talks and utter gay lingos that typify humorous content. So far the trick was working. DXLM retains much of its audience who are considered to be among the masa listeners.

 

Not everyone however is not happy with gays doing bla-blas on the air. Some listeners get offended with their nonsense talks that sometimes bear green and unfit-for-broadcast content. I wonder why the Kapisanan Ng Mga Broadcasters are not doing anything with this matter.

 

We will your comments on this matter, please click on the comments link and fill in your thoughts.

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