Radio Jingles is pleased to announce that in addition to our regular articles, tipsies and how to’s we will also be posting free audio clips that can be integrated into any of your radio imaging needs.
This sound bite is great for that quick station ID or cool for promos. Here it is our initial offer. Just a quick preview while our team are scouring for great and usable sound bites. Download here.
The first half of the year is about to end and with less than 30 days to go before the second half starts; you definitely have a short time for preparing your next radio imaging set.
Well what’s going to be your next move? Hire a voice over guy throw in a few common and cheesy radio imaging sweeper liners and then vuwalah! – There goes your new set of radio imaging.
The most common mistake of radio program directors and radio imaging directors alike is when they lack the creativity in imaging their station. A station must make a punchy statement. And with the month of June fast-approaching as late as now you should already have something in mind for your next radio imaging.
Okay, the first thing that comes to your mind when you do your radio imaging this June – oh yes, the back to school stuff. Well I tell you, everybody’s been doing it. The crappy old usual radio imaging liners you hear on the radio that goes “Hey we are your back to school radio – we are cool cool school fool radio” which is just basically hypocrisy to anybody.
How come a radio station becomes an official back to school station? It’s an ancient radio imaging idea. Think outside of the box. Here are a few guides and tips and some pesky ideas you will find indispensable for your station’s next radio imaging.
Instead of the usual “back to school fool thing”, why not use radio imaging liners or sweepers that go “we are your unofficial back to school radio” and if that is still cheesy, why not go, “we are you official play the hooky station” or ”we are your official cutting class station”. How’s that?
But hey, you don’t want to mess up with KBP or some moral-leaning radio folks who happen to be sitting on the station manager’s seat. Oops! But you get the idea! It’s time to rebel!
All the more you don’t have to go overboard, you can still use the ancient “back to school” radio imaging theme but give it a little tweak. The Killerbee network has made a good twist with their Killerbee University stuff. And their liners go “This is the Killerbee University, it’s time to meet your classmates….” [a series of artist bites goes] … “this is the Killerbee University”. Cool huh? But not necessarily an original idea though as some radio stations in the US have used this method.
Even more, radio stations in the US don’t usually cash in on the back to school radio imaging idea. School is such pesky thought to use in radio imaging. Yet don’t get over pretentious. Just be what your station’s personality should be. If you have been really making good marks with the usual back to school radio imaging theme, cool. But then again, radio has indeed evolved, and so are listeners. It’s time to hear something new.
Here’s a cool drum pad you can use for your next radio imaging or throw it up as a live jock talk over bed.
When to use beatmixxers? That you might be asking. But before the class starts today, well, it’s going to start now.
What are beatmixxers?
Beatmixxers are not really new in the imaging world as they have been used ever since radio imaging directors learned how to create a montage of their station’s playlist. Major radio imaging and jingle production houses are fond of calling it beatmix. But this should not be confused with a relatively similar imaging product that is a property of one of the biggest contemporary jingle producers in the U.S. – Reelworld (www.reelworld.com). Theirs is a different beatmix since it refers to their song intro service.
Beatmixxer is a collage of song bites that is beat matched to a common BPM. Most program directors and imaging guys have found this approach significantly practical in imaging their stations. As they say, “what better way to image your station than using your playlist.”
Beatmixxers have evolved as new techniques in audio design were achieved. The availability of end user audio editing softwares like Adobe Audition ( www.adobe.com ) and Sound Forge have enabled the ordinary radio person to create his own brilliant imaging ideas.
Today beatmixxers are not just a pure Frankenstein-stitched imaging approach; imaging directors are now able to seamlessly blend a variety of song bites that can range from pop to rock, hiphop to ballad into a single imaging element. Beatmixxers are driven by pulse beats or drum loops, where each song bite is keyed and tempo-adjusted to match-beat the back ground drums.
Beatmixxers are different from music imagers since music imagers are only composed of 3 song bites. In a music imager, song bites are separated by beat separator FX, so they don’t really follow a common BPM unlike beatmixxers. Reelworld has a good example of music imagers in their Z100 2003 jingle demo, which they aptly call “beat separators”.
Beatmixxers are great for top of hours, show openers, program primer or teasers, half-hour breaks, or just an ordinary station ID. Beatmixxers can usually run from 15 seconds to 30 seconds.
There are a lot of companies now that offer beatmixxing services today. Mint Audio in the U.K. produce great beatmixxing capabilities. You can search the internet for beatmixxing production houses. Radio Jingles blog will follow up this article with some helpful tips on how to create your own beatmixxers.
Guide To Create Your Radio Jingles
How many times have you wondered how those jingles that aired over the local radio station were made? And how many times have you thought about making your own radio jingle for your business advertisement?
If you are most business advertisers, you would really love to have your own radio jingle for your company. It’s a time trusted strategy that has been used by such huge icons in the industry like Coca-cola with their famous Always Coca- cola Song. There is a short montage of Coca Cola radio jingles at www.jinglemad.com. Famous Dallas radio jingle companies like Jam and TM had even tweaked the coke jingle lyrics into DJ and Radio Station ID jingles.
Then there’s McDonalds who have had a series of popular jingles aired on TV and radio. They even tapped Justin Timberlake for the jingle song “I’m Lovin’ It”.
In The Philippines, McDonalds commissioned the American Idol Finalist Jasmin Trias who sang “Love Ko To” the Filipino radio jingle counterpart of Timberlake’s “I’m Lovin’ It”. The phenomenal success of the radio jingle Love Ko To even captured the hitlists in various radio stations in the Philippines.
Now back to creating your own jingles. Your first option would be is to contact famous radio jingles companies in the United States like Jam Creative Productions or Thompson Creative. These companies have been making radio jingles since the era of Disco and Motown. You can visit their website at www.jingles.com or at www.thompsoncreative.com. Listen to their demos online and contact them right away.
You may also find local radio jingles producers Voicewagon Services. This company is operated by Ms. Jingle Buena and has written and sung many TV and radio jingles for advertising campaigns like Creamsilk, Ladies’ Choice, Jollibee and Shakies. You can visit Voicewagon at www.voicewagonservices.com.
A good alternative for creating your own radio jingles is of course by creating it yourself. If you have a knack for singing, you can grab that microphone and with the help of audio editing softwares like Adobe Audition (www.adobe.com), you can overlay instrumental tracks with your voice track.
You may need though to ask the support of audio designers to help you with the mixing. Or better yet get a crash course for audio design and mixing at www.adobe.com and finally get that radio jingle you want.
There’s another great website in the internet that will you help create that cool and hip radio jingles. InstaSong.com is a website fully dedicated in creating custom songs that you can use for your radio jingles.
They can write and fully produce a song at a minimum of $4.95. They can even do birthday songs, and wedding songs.
There are still a lot of companies out there that offer complete solution for your radio jingles like GMI Media Jingle Freaks.
Whether you choose to avail services from such renowned radio jingles companies or explore your hidden talent for crafting quality radio jingles, always ensure to have quality and distinct radio jingles that will surely standout and deliver your message across.
You can get the freshest news and articles about radio jingles and station identification jingles at www.radiojingles.co.nr. More imaging news and radio industry topics coming up.
To: GMA Network
97.1 Barangay LS is the greatest station since Febuary 14, 2007. I will tell you the reasons why.
- It is a 100% turnaround from the former Campus Radio.
- Playing bubblegum pop, OPM and other mass-based music forms and music popularized by GMA’s stable of recording artists.
- Its format is comparable to that of 90.7 Love Radio, Alam Mo Na Yan 101.9 For Life!, Yes FM 101.1, I-FM 93.9, 102.7 Star FM and 91.5 Energy FM
- It has on-air personalities speaking only in Tagalog (especially the timechecks).
- RGMA, through its head Mike Enriquez, launched 97.1 Barangay LS Forever!
Since Campus Radio is over, it is all right. 97.1 Barangay LS also happened to Heart 103.5 (reformatted from 103.5 K-Lite), 99.5 Hit FM (reformatted from 99.5 RT) and 92.3 X FM (reformatted from 92.3 Joey). They reformatted these stations, including 97.1 Barangay LS, because they want to make it better. If you want 97.1 Barangay LS, sign your your petition here.
The Radio Imaging Portal
Radio Jingles Philippines is a Radio Imaging Portal. A Philippine-based website aimed at providing the latest information, trends and news in the Radio Broadcasting Industry particularly — Imaging. The site delivers the most up-to-date news on the hottest selling jingle package, the most talked about voice imaging producer, the most cutting-edge production and music libraries, the most award-winning imaging ideas and programming techniques, all in a daily basis targeting broadcasters, producers, program directors and radio enthusiasts from the Philippines, across South East Asia and around the world.
Radio Jingles came into being in November of 2005. Designed to be a non-commercial website, Radio Jingles not only delivers the latest industry news but offers useful recommendations and free publication of product and services. Imaging producers from the Philippines and around the world get the freshest idea on where to go and what to buy for their next imaging and production projects. Jingle companies, big or small, production houses, old and new, voiceover providers, local or foreign get to have a chance to expose and promote their products and services to thousands and thousands of radio broadcasters and enthusiasts alike at no charge.
More Creative Ideas
The ultimate objective of Radio Jingles is to be able to bring more creative sparks to local but world-class imaging producers. Radio Jingles informs of the latest tools to bring more hype and excite in today’s radio. The site aims to bring out more creative imaging producers as radio continues to evolve in the next half century.
The website’s URL is found at http://www.radiojingles.co.nr