Category Archives: podcasting

Redundant Podcast App from Google Search Results Ditched in Favor of YouTube Integration?

Google is not removing Google Podcasts in favor of YouTube Podcasts. According to a company spokesperson, “Google Podcasts continues to serve its many audio users around the world”[1]. However, YouTube is reportedly launching a new podcasting service called “YouTube Podcasts”[2], which could potentially replace Google Podcasts in the future. Google has also recently removed the feature that allowed users to access playable podcasts directly from the Google Search results[3], which could be an indication that they are shifting focus to YouTube Podcasts.



YouTube, a Google subsidiary, is experimenting with podcasting and may officially embrace it in the near future. This test allows existing content to be marked as podcasts without manual conversion, giving uploaders access to performance, audience, and revenue data. The podcast content is also displayed on the dedicated Podcasts homepage on YouTube, which is currently only available in the US. Outside of the US, the podcast uploads are displayed as regular YouTube videos. The webpage also displays Google’s third iteration of the podcast logo, colored in blue instead of red.

This move follows the removal of Google Podcasts from Search results, indicating that YouTube may be the ultimate successor for Google Podcasts. As Chrome Unboxed points out, “YouTube is in a unique position to take over the podcasting space”. This could be a great opportunity for YouTube to expand its content library and become a major player in the podcasting industry.


The State of Podcasting, Revenue and Popularity in South East Asia

The podcast industry has seen tremendous growth in the past few years, and South East Asia is no exception. According to a report by Deloitte Insights, the podcast industry in the Asia Pacific region has grown far faster than the overall media and entertainment market. In particular, the Philippines is seen as the launching pad for podcast expansion throughout Southeast Asia.

The most popular podcasters in South East Asia are those who focus on storytelling and news. Ron Baetiong, the founder of Podcast Network Asia, is one of the most popular podcasters in the region. He is known for his storytelling and his focus on Filipino stories. Other popular podcasters in the region include those who focus on news, such as the South Asian Studies at Stanford (SASS) Podcast, which features conversations between the Center for South Asia at Stanford and guests a connection to Stanford.

The amount of money that podcasters can earn in South East Asia varies depending on the size of their audience and the type of content they produce. Generally, podcasters in the region can earn anywhere from a few hundred to a few month.

The most popular topics for podcasters based in South East Asia include news, politics, culture, business, and entertainment. For example, the South Asian Studies at Stanford (SASS) Podcast covers a wide range of topics, from poetry to politics, from manuscript collecting to music, from business to Bollywood. Similarly, Ron Baetiong’s Podcast Network Asia focuses on Filipino stories and culture. [1]

Overall, the podcast industry in South East Asia is growing rapidly, and there are many popular podcasters in the region who are making a living off of their content.



Yes, podcasting can be a good source of income for those who work in the media industry. According to the Pew Research Center, the median wage in 2020 for news analysts, reporters and journalists in the radio broadcasting industry was about $49,000, while editors in the radio broadcasting industry had a median annual wage of about $79,000.[1] Additionally, the Interactive Advertising Bureau reported that self-reported podcast advertising revenue in the U.S. reached $257.4 million in 2017, achieving a Year-on-Year growth of 117%.[2]

The podcasting industry is still growing and is not yet saturated. According to Insider Intelligence, the number of monthly US podcast listeners will increase by 6.1% year-over-year (YoY) to 125 million in 2022.[3] This suggests that there is still room for new players to enter the podcasting industry.



If you are an aspiring podcaster who lives in South East Asia, there are several strategies and topics to discuss in order to be successful in podcasting. Firstly, it is important to understand the podcast landscape in East and South East Asia. According to an article by Podnews, there is an independent podcast creative company based in Jakarta that produces podcasts in both English and Indonesian. This is a great resource to understand the podcast landscape in the region and to get ideas for topics and strategies to use in your podcast.

Secondly, it is important to have a clear strategy for your podcast. Forbes suggests that podcasters should measure success by following two key metrics: velocity of downloads and listener engagement. Additionally, they suggest that podcasters should focus on creating content that is unique, relevant, and engaging.

Finally, it is important to choose topics that are relevant to the region. The XA podcast is a great resource for understanding the early stage investing ecosystem in the region. Additionally, the GHOST MAPS podcast is a great resource for understanding true Southeast Asian horror stories.

Overall, understanding the podcast landscape in East and South East Asia, having a clear strategy for your podcast, and choosing topics that are relevant to the region are all important strategies for success in podcasting in South East Asia. [1]



1 in every 4 people are listening to podcasts in Germany

According to the BITKOM study, a quarter already hear podcasts – shorter posts are the most popular

Podcasts are still on the rise: One in four Germans (26 percent) say they hear such digital radio shows – in the previous year it was 22 percent. This is the result of a representative survey of more than 1,000 people, ages 16+, on behalf of the digital association Bitkom. So, every eleventh (9 percent) hears podcasts at least weekly, another 9 percent at least once a month. Especially young people like to access podcasts. More than one in three people between the ages of 16 and 29 (35 percent) indicates this. “Whether news, thrillers or relationship talks – the podcast offer is as big as ever and is constantly growing,” says Bitkom expert Dr. Sebastian Klöß, The vast majority of Germans, on the other hand, have not gotten the taste: 70 percent of respondents said they never hear podcasts.

Popular topics: news, film, television, sports, comedy

Particularly popular among podcast listeners are the news and politics (45 percent) and film and television (41 percent). Similarly many are interested in sports and leisure as well as comedy (each 38 percent). One in three (33 percent) likes listening to music podcasts, closely followed by the topics of science (29 percent) and education (28 percent).

For the duration of a podcast, the majority of listeners prefer short shows. Half (49 percent) say a podcast should ideally be between 5 and 10 minutes, and 5 percent like even shorter podcasts. A quarter (24 percent) likes programs with a length of between 10 and 15 minutes. For only 7 percent, the preferred duration is over 60 minutes. The average value is 13 minutes. “With the smartphone, podcasts can be heard very well on the way – for example, on the way to work. But podcasts are also popular in household chores or as a companion in sports, “says Klöß. But not all listeners endure until the end of the episode. Only two out of five (38 percent) say: I usually listen to podcasts completely.

Bitkom’s tech podcast is called “Ctrl-Alt-Del.” The interviews, talks and keynote speeches are about trends around the digitization of the economy and society. The podcast is available on Spotify, iTunes, Soundcloud, on all major podcast apps, and on the website .

Methodological note: The basis for the information provided is a representative survey conducted by Bitkom Research on behalf of Digitalverband Bitkom. 1,003 persons in Germany aged 16 and over were contacted by telephone. The questions were: “How often do you listen to podcasts?”, “What topics do you listen to podcasts?”, “How long is a podcast ideally so that you like to hear it?”, “Listen to podcasts usually completely or only partially ? “

The Most Popular Topics in Podcasts

What are the most popular topics in podcasts in the US and Europe? How do these categories “behave” according to the time of day? How can these analyzes help the development of a rapidly growing sector such as podcasting? And again, can the listening behaviors of a category influence the strategic plan for promoting a podcast?

Voxnest – a leading company in the podcasting market –  has attempted to answer these questions by bringing to light some data and topics based on listening to podcasts related to their property, with the main objective of opening a discussion and discussion table with and for the industry of podcasting.

“The analysis of listening to podcasts based on the categories allows us to understand how the podcasting market is developing and what the audience behaviors are compared to the contents – says Tonia Maffeo , Head of Marketing Voxnest World -. Observing these data is of primary importance, especially in a historical moment like this, in which the giants of the ICT audio are also entering the podcasting market: it is therefore good that all the industry is compared, both to understand how we will move, both to share data entries with those who are betting on audio. “.


Podcasts: the 5 most popular content categories.


To understand how we got to analyze the categories and what are the most popular issues via podcast in a USA / EU comparison, Voxnest analysts have collected all the European countries under the same hat in order to compare them with the USA (a country that, again according to Voxnest’s analysis, it “holds” the record for podcast listeners in the world): a rather different picture of people’s listening tastes emerges, also in relation to time slots.


But let’s go into detail: among the first 5 categories examined by Voxnest regarding the United States , Religion stands out  , followed by Culture , Sport , History and finally News and Information .


As for the most popular category by Americans, Religion, it can be said that there are mainly two favorite moments for listening to dedicated podcasts: in the morning between 7.00 and 8.00, and in the evening after 21.00.


Sporte News and Information maintain a constant trend throughout the day, with a substantial difference linked mostly to the peaks that they record: Sport, in fact, is most listened to around 7.00 and 17.00, while news-related podcasts record three peaks, one around 8.00 am, one around 6.00 pm and finally one more pronounced at around 9.00 pm: a countertrend compared to what is usually expected, namely that listening to the news is the prerogative of the first morning.


In light of this, it is not incorrect to say that the listening behavior of news podcasts is similar to that of TV, which records the peak of spectators in the various newscasts during the evening.


Regarding the History category, the attention of the listeners is concentrated in the early hours of the day, around 7.00 am, where we find a first peak.


After that, the interest gradually declines during the course of the day, except for a final recovery, between 9.00 pm and 10.00 pm, similar in size to the morning peak, to then enter the night band where the natural lowering of the you listen.


The second US category is that of Culture, which the Americans prefer to “consume” in the morning: listening grows in fact after 6.00 in the morning with a clear peak at 8.00, which is slowly diminishing after 9.00.


The Top 5 Categories in Europe

The data of Europe photograph a completely different situation: in the first place in the most listened to categories there are all the podcasts related to the theme  Business followed by Culture , Psychology , History and, finally, Education .


The obvious datum in common with the USA concerns essentially the most listened time slot, transversal to all the categories, that is the 7.00 of the morning. Before school, before work, at a time when many find themselves already in the car in long lines or doing some morning fitness.


The Business category has a constant trend in the chart examined by Voxnest, with a second peak detected after 16.00. The same happens in general, albeit in a slightly minor form, also for the Culture and Psychology categories.


The case of Storia is different, where Europeans prove to be more attentive listeners between 16.00 and 18.00. Podcasts related to the Education category, however, are heard most often between 12.00 and 13.00 and between 16.00 and 17.00, as well as around 8.00.


Basically, both the USA and Europe prefer timetables linked above all to moving from home to the office or to school, confirming a rather deep-rooted tendency to listen to podcasts mainly by car or public transport, but also in gym or while facing the morning appointment with running.


The analysis of Voxnest’s data allows podcasters, publishers, as well as advertisers, to draw a fairly realistic picture of the type of listener and his preferences , which may have repercussions on the podcasting business, on the monetization for podcasters of own audio content and on advertising campaign planning.


The complexity of categorization

Going back to the Culture category, it is a container of almost endless topics, it contains a wide range of contents. And it is here that an important issue emerges, concerning the entire podcasting market: how to categorize the content of a podcast .


The data take into account the fact that the categories analyzed are rather wide (like the one related to Culture), and that is why it would be necessary to rethink the categorization methods, a hot topic in the podcasting industry, so much so that Apple recently announced that by the end of this summer, some categories of its podcast section will be rethought and added.


If on the one hand, it denotes trust and freedom, leaving podcasters the choice to register under a specific category, on the other it is very useful and necessary to refine the tools able to support podcasters in this choice, to simplify the process and help them to making the most of the content they propose, so they can be traced more easily and maybe even in more than one category.


«The ideal to solve this problem? It could be an artificial intelligence that can help the podcaster in choosing to belong to one category or another, “says Maffeo. ” That of podcasting is a market in continuous evolution and like all” new things “it needs constant adjustments, and shared reflections on the progress of the market and the medium “.


Review of the Samson Go Portable Podcast Microphone


I purchased the Go Mic samson for voiceover recordings, commentary for gameplay videos and expressive readings. For the price that has recorded sound quality is impressive. The clip with input for the screw (rods or clips) as well as the spring is very convenient.

It has 3 recording modes: direct, omnidirectional and -10 dB to attenuate the noise.

The microphone has a small and light case.

The box is big enough, I expected a product of other dimensions. It’s very small !!!! connected to the mac (Yosemite) and recognized on the fly, immediately made a screen recording test with quick time and proven the difference with the Logitech HD C525 webcam, it is like switching from a panda 30 to an Audi A6. wonderful voice (despite my heavy Genoese cadence) does not require audio production (for what I need, if you record an instrument or sing it is another matter).

I did not read the manual (I did not have the time) but I noticed that the green LED turns red when it is clipped, which is very convenient;)

Last but not least, I do not know how Winzoz works, but it is absolutely not true that connecting to the Mac becomes the main sound card and you have to attach the speakers to the mic: just go to System Preferences and select the correct output to continue listen through the speakers connected to the headphone output of the Mac;) (I enclose screenshots to show where to put your hands).

In short, a product of excellent construction, beautiful solid, provided with a nice long USB cable and practical case: for what I need (record the screen to make tutorials) goes beyond perfection;)

After a thousand calculations, I bought this microphone and I must say that the final choice I got it right in full. I recommend it without any doubt.
1) Brand of great quality
2) Very small size and weight (it is in the palm of my hand, which is already small of its own), therefore portable and not only table
3) Three different settings of audio directionality, therefore not it’s just omnidirectional, but you can exclude the back of the microphone practically, or not.
4) What for me is fundamental: It is compatible with iPhone and smartphone, that is if I wanted, I buy an adapter and connect it directly to the phone without the need for external power supply via hub (which serves other microphones)
5) The clamp acts as a microphone case when it is closed, but also has feet underneath and acts as a support base for the microphone when you want to use it by placing it on the table, but also the same clamp is used to position the microphone above the video of your laptop. How to say: designed very well.
6) Excellent sound, without background noise. Driver that installs very well automatically and without having given the slightest problem.
7) Long USB cable and not as often happens … supercorto. This allows you to connect it without problems to a PC tower, to understand, and not just a laptop.
8) The supplied zippered case is strabella (see photo)
9) Impeccable packaging, ditto instructions (English only).
10) Possibility to connect the headphones to the microphone (the only thing I have not tried and that at the moment I do not need).
11) Good value for money when compared to microphones that cost 4 or 5 times as much, without offering 4 or 5 times the quality of this.
Nothing at all!

Using the Spotify for Podcasters Platform Management Tool

Image result for spotify podcast

Spotify has announced the official debut of its new platform Spotify for Podcasters , at the moment, only in beta.

The new service will be clearly focused on the management of podcasts and related feeds.

The podcasts on the Spotify platform reach an audience of about 180 million listeners worldwide and the new tool announced will allow creators of this type of content to manage multiple aspects of their podcast: you can easily publish the different episodes, more easily reach a more listeners , consult the statistics on ratings divided by demographics, geographical position , involvement and appreciation of listeners.

The new platform of Spotify will increase its audience because it will make it possible to publish podcasts loaded on other platforms, simply by sharing the relevant RSS feed.

As anticipated, Spotify for Podcasters is currently only available in beta, accessible by going to