Category Archives: podcasting

1 in every 4 people are listening to podcasts in Germany

According to the BITKOM study, a quarter already hear podcasts – shorter posts are the most popular

Podcasts are still on the rise: One in four Germans (26 percent) say they hear such digital radio shows – in the previous year it was 22 percent. This is the result of a representative survey of more than 1,000 people, ages 16+, on behalf of the digital association Bitkom. So, every eleventh (9 percent) hears podcasts at least weekly, another 9 percent at least once a month. Especially young people like to access podcasts. More than one in three people between the ages of 16 and 29 (35 percent) indicates this. “Whether news, thrillers or relationship talks – the podcast offer is as big as ever and is constantly growing,” says Bitkom expert Dr. Sebastian Klöß, The vast majority of Germans, on the other hand, have not gotten the taste: 70 percent of respondents said they never hear podcasts.

Popular topics: news, film, television, sports, comedy

Particularly popular among podcast listeners are the news and politics (45 percent) and film and television (41 percent). Similarly many are interested in sports and leisure as well as comedy (each 38 percent). One in three (33 percent) likes listening to music podcasts, closely followed by the topics of science (29 percent) and education (28 percent).

For the duration of a podcast, the majority of listeners prefer short shows. Half (49 percent) say a podcast should ideally be between 5 and 10 minutes, and 5 percent like even shorter podcasts. A quarter (24 percent) likes programs with a length of between 10 and 15 minutes. For only 7 percent, the preferred duration is over 60 minutes. The average value is 13 minutes. “With the smartphone, podcasts can be heard very well on the way – for example, on the way to work. But podcasts are also popular in household chores or as a companion in sports, “says Klöß. But not all listeners endure until the end of the episode. Only two out of five (38 percent) say: I usually listen to podcasts completely.

Bitkom’s tech podcast is called “Ctrl-Alt-Del.” The interviews, talks and keynote speeches are about trends around the digitization of the economy and society. The podcast is available on Spotify, iTunes, Soundcloud, on all major podcast apps, and on the website .

Methodological note: The basis for the information provided is a representative survey conducted by Bitkom Research on behalf of Digitalverband Bitkom. 1,003 persons in Germany aged 16 and over were contacted by telephone. The questions were: “How often do you listen to podcasts?”, “What topics do you listen to podcasts?”, “How long is a podcast ideally so that you like to hear it?”, “Listen to podcasts usually completely or only partially ? “

The Most Popular Topics in Podcasts

What are the most popular topics in podcasts in the US and Europe? How do these categories “behave” according to the time of day? How can these analyzes help the development of a rapidly growing sector such as podcasting? And again, can the listening behaviors of a category influence the strategic plan for promoting a podcast?

Voxnest – a leading company in the podcasting market –  has attempted to answer these questions by bringing to light some data and topics based on listening to podcasts related to their property, with the main objective of opening a discussion and discussion table with and for the industry of podcasting.

“The analysis of listening to podcasts based on the categories allows us to understand how the podcasting market is developing and what the audience behaviors are compared to the contents – says Tonia Maffeo , Head of Marketing Voxnest World -. Observing these data is of primary importance, especially in a historical moment like this, in which the giants of the ICT audio are also entering the podcasting market: it is therefore good that all the industry is compared, both to understand how we will move, both to share data entries with those who are betting on audio. “.


Podcasts: the 5 most popular content categories.


To understand how we got to analyze the categories and what are the most popular issues via podcast in a USA / EU comparison, Voxnest analysts have collected all the European countries under the same hat in order to compare them with the USA (a country that, again according to Voxnest’s analysis, it “holds” the record for podcast listeners in the world): a rather different picture of people’s listening tastes emerges, also in relation to time slots.


But let’s go into detail: among the first 5 categories examined by Voxnest regarding the United States , Religion stands out  , followed by Culture , Sport , History and finally News and Information .


As for the most popular category by Americans, Religion, it can be said that there are mainly two favorite moments for listening to dedicated podcasts: in the morning between 7.00 and 8.00, and in the evening after 21.00.


Sporte News and Information maintain a constant trend throughout the day, with a substantial difference linked mostly to the peaks that they record: Sport, in fact, is most listened to around 7.00 and 17.00, while news-related podcasts record three peaks, one around 8.00 am, one around 6.00 pm and finally one more pronounced at around 9.00 pm: a countertrend compared to what is usually expected, namely that listening to the news is the prerogative of the first morning.


In light of this, it is not incorrect to say that the listening behavior of news podcasts is similar to that of TV, which records the peak of spectators in the various newscasts during the evening.


Regarding the History category, the attention of the listeners is concentrated in the early hours of the day, around 7.00 am, where we find a first peak.


After that, the interest gradually declines during the course of the day, except for a final recovery, between 9.00 pm and 10.00 pm, similar in size to the morning peak, to then enter the night band where the natural lowering of the you listen.


The second US category is that of Culture, which the Americans prefer to “consume” in the morning: listening grows in fact after 6.00 in the morning with a clear peak at 8.00, which is slowly diminishing after 9.00.


The Top 5 Categories in Europe

The data of Europe photograph a completely different situation: in the first place in the most listened to categories there are all the podcasts related to the theme  Business followed by Culture , Psychology , History and, finally, Education .


The obvious datum in common with the USA concerns essentially the most listened time slot, transversal to all the categories, that is the 7.00 of the morning. Before school, before work, at a time when many find themselves already in the car in long lines or doing some morning fitness.


The Business category has a constant trend in the chart examined by Voxnest, with a second peak detected after 16.00. The same happens in general, albeit in a slightly minor form, also for the Culture and Psychology categories.


The case of Storia is different, where Europeans prove to be more attentive listeners between 16.00 and 18.00. Podcasts related to the Education category, however, are heard most often between 12.00 and 13.00 and between 16.00 and 17.00, as well as around 8.00.


Basically, both the USA and Europe prefer timetables linked above all to moving from home to the office or to school, confirming a rather deep-rooted tendency to listen to podcasts mainly by car or public transport, but also in gym or while facing the morning appointment with running.


The analysis of Voxnest’s data allows podcasters, publishers, as well as advertisers, to draw a fairly realistic picture of the type of listener and his preferences , which may have repercussions on the podcasting business, on the monetization for podcasters of own audio content and on advertising campaign planning.


The complexity of categorization

Going back to the Culture category, it is a container of almost endless topics, it contains a wide range of contents. And it is here that an important issue emerges, concerning the entire podcasting market: how to categorize the content of a podcast .


The data take into account the fact that the categories analyzed are rather wide (like the one related to Culture), and that is why it would be necessary to rethink the categorization methods, a hot topic in the podcasting industry, so much so that Apple recently announced that by the end of this summer, some categories of its podcast section will be rethought and added.


If on the one hand, it denotes trust and freedom, leaving podcasters the choice to register under a specific category, on the other it is very useful and necessary to refine the tools able to support podcasters in this choice, to simplify the process and help them to making the most of the content they propose, so they can be traced more easily and maybe even in more than one category.


«The ideal to solve this problem? It could be an artificial intelligence that can help the podcaster in choosing to belong to one category or another, “says Maffeo. ” That of podcasting is a market in continuous evolution and like all” new things “it needs constant adjustments, and shared reflections on the progress of the market and the medium “.


Review of the Samson Go Portable Podcast Microphone


I purchased the Go Mic samson for voiceover recordings, commentary for gameplay videos and expressive readings. For the price that has recorded sound quality is impressive. The clip with input for the screw (rods or clips) as well as the spring is very convenient.

It has 3 recording modes: direct, omnidirectional and -10 dB to attenuate the noise.

The microphone has a small and light case.

The box is big enough, I expected a product of other dimensions. It’s very small !!!! connected to the mac (Yosemite) and recognized on the fly, immediately made a screen recording test with quick time and proven the difference with the Logitech HD C525 webcam, it is like switching from a panda 30 to an Audi A6. wonderful voice (despite my heavy Genoese cadence) does not require audio production (for what I need, if you record an instrument or sing it is another matter).

I did not read the manual (I did not have the time) but I noticed that the green LED turns red when it is clipped, which is very convenient;)

Last but not least, I do not know how Winzoz works, but it is absolutely not true that connecting to the Mac becomes the main sound card and you have to attach the speakers to the mic: just go to System Preferences and select the correct output to continue listen through the speakers connected to the headphone output of the Mac;) (I enclose screenshots to show where to put your hands).

In short, a product of excellent construction, beautiful solid, provided with a nice long USB cable and practical case: for what I need (record the screen to make tutorials) goes beyond perfection;)

After a thousand calculations, I bought this microphone and I must say that the final choice I got it right in full. I recommend it without any doubt.
1) Brand of great quality
2) Very small size and weight (it is in the palm of my hand, which is already small of its own), therefore portable and not only table
3) Three different settings of audio directionality, therefore not it’s just omnidirectional, but you can exclude the back of the microphone practically, or not.
4) What for me is fundamental: It is compatible with iPhone and smartphone, that is if I wanted, I buy an adapter and connect it directly to the phone without the need for external power supply via hub (which serves other microphones)
5) The clamp acts as a microphone case when it is closed, but also has feet underneath and acts as a support base for the microphone when you want to use it by placing it on the table, but also the same clamp is used to position the microphone above the video of your laptop. How to say: designed very well.
6) Excellent sound, without background noise. Driver that installs very well automatically and without having given the slightest problem.
7) Long USB cable and not as often happens … supercorto. This allows you to connect it without problems to a PC tower, to understand, and not just a laptop.
8) The supplied zippered case is strabella (see photo)
9) Impeccable packaging, ditto instructions (English only).
10) Possibility to connect the headphones to the microphone (the only thing I have not tried and that at the moment I do not need).
11) Good value for money when compared to microphones that cost 4 or 5 times as much, without offering 4 or 5 times the quality of this.
Nothing at all!

Using the Spotify for Podcasters Platform Management Tool

Image result for spotify podcast

Spotify has announced the official debut of its new platform Spotify for Podcasters , at the moment, only in beta.

The new service will be clearly focused on the management of podcasts and related feeds.

The podcasts on the Spotify platform reach an audience of about 180 million listeners worldwide and the new tool announced will allow creators of this type of content to manage multiple aspects of their podcast: you can easily publish the different episodes, more easily reach a more listeners , consult the statistics on ratings divided by demographics, geographical position , involvement and appreciation of listeners.

The new platform of Spotify will increase its audience because it will make it possible to publish podcasts loaded on other platforms, simply by sharing the relevant RSS feed.

As anticipated, Spotify for Podcasters is currently only available in beta, accessible by going to