Category Archives: Radio Programming

Watch iFM 93.9 Manila Live Streaming, DWKC iFM Manila Embraces YouTube for Live Streaming

Props to iFM 93.9 for putting a live stream of their FM broadcast in Manila using YouTube.

You can now watch the live stream on the link below

The live stream however may change or may be deleted, so you can check out their official YouTube channel

https://www.youtube.com/channel/UCBJdRAaQlZ9caewAR6du17Q

Their radio personalities however continue to upload videos and post live videos of their boardwork on Facebook.

But like many stations, they still primarily live stream using IBM Cloud, which is now the owner of UStream.

Other stations are still using shoutcast or icecast servers for audio only listening.

There is an upside to using YouTube though.

1.) The can monetize their stream
2.) The server is reliable
3.) Its reach is wide

The downsides though to YouTube streaming:
1.) Copyright takedowns, even if you are a licensed FM radio, the bots will automatically remove any uploaded videos

Such is what happened to a radio station in Cebu when they used YouTube to live stream, but their video was taken down by Warner Music.

This is the very reason why most Facebook Live sessions by DJs are only during adlibs or off the air work. They usually mute or turn the down the volume of their actual music they play live on the air, to prevent the bots from tagging their videos.

This is the very reason why competitor DWRR still uses BrightCove for their live stream. It is a very exclusive platform , so unless you subscribe to TFC abroad, you won’t be able to listen.

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Send Letter, Greetings and Requests to DJ Chacha MOR 101.9 Manila

DJ Chacha handles MOR 101.9 DJ – Heartbeats every Mon-Fri 9pm-12mn

She is also DZMM Showbiz Correspondent especially for the entertainment news.

On TV, she is also seen on Kapamilya Love Chat Host – every Fridays 6pm on tfc.tv/klc.

In addition to being an award winning multimedia host, she is also author of the booik Napakasakit Ate Chacha.

Outside of radio or TV, DJ Chacha is a sought after events host.

With a huge presence also on digital and social media, she is an effect Brand Ambassador.

Send Letter, Greetings and Requests to DJ Chacha MOR 101.9 Manila

Email address: balbaczarina@gmail.com

Message her on Facebook using this link:
https://www.facebook.com/messages/t/chacha1019

FB Fanpage: @chacha1019 Twitter Acc: @mor1019chacha Snapchat: @mor1019chacha

 
 

Send Letter to DJ Papa Dudut on Barangay LS 97.1 Barangay Love Stories

From Connie R. Ronquillo:

Paano po mag send ng love story kay papa dudut? gusto ko po i share ang love story namin ng husband ko. marami po kc nag sasabi na pang pelikula daw po ang lovesotory namin…

Barangay LS 97.1 DWLS Send Your Stories, Love Letters to Papa Dudut Cellphone Numbers: (Source Google)
09361078943
09075066567
Call (02) 982 7777
Email address: radiosocialmedia@gmanetwork.com

You can contact or call them
(02) 982 7777
(02) 374-8737 / 374-8747

You can send a mail, using any of the 2 postal address below:

1.) Barangay LS, Quezon Hall, GMA Network Center, EDSA Cor. Timog Ave., Diliman, City, Osmeña Avenue, Diliman, Quezon City, Metro Manila

2.) DWLS FM Studio at the GMA Network Center Complex, EDSA corner Timog Avenue, Diliman, Quezon City

Or you can send message via Facebook, using the link below.

https://www.facebook.com/messages/t/barangayls971

Manila Broadcasting Company, Yes The Best 101.1 DWSS FM Widen Social Media Reach

Visit YesTheBest.com.ph – Listen Live to Yes The Best 101.1 Manila

As the leading radio network in the Philippines, Manila Broadcasting Company (MBC) recognised that social media was the best way to bring better content and an enhanced experience to their millions of listeners.

But with only six content producers responsible for over 100 social media accounts across the Philippines, time was at a premium. MBC needed a solution to streamline their workflow in order to help boost awareness, drive brand loyalty, and deliver relevant social media content to their audience.

Using Hootsuite to manage their accounts and analyze data, Manila Broadcasting Company’s Yes The Best radio station ran their highly successful Yes The Guest campaign. Their team generated over 535,000 views—in just fifteen days.

Manila Broadcasting Company’s FM channel 101.1 Yes The Best is the second most listened-to radio station in the Philippines. With over 1.6 million Facebook fans, 47,300 Twitter followers, and 56,200 Instagram followers, the station wanted to boost brand loyalty, increase awareness, and grow listenership.

With the Yes The Guest campaign focused on what drives millennials to consume content on social, the radio station partnered with popular social media influencers in the Philippines to create on-air and social media content.

How they did it: Streamlined their processes: Posting content and interacting with their audience in real time was a high priority for this campaign.

Instead of spending hours trying to organize their social media team and content, Yes The Best was able to use Hootsuite to see all their posts—and audience replies—in one place.

They were also able to clearly see how the campaign was performing and how the audience was responding. Instead of having to gather performance data natively across the different social media platforms, they were able to use Hootsuite to analyze all data in one place.

Thanks to the efficient workflow, the team was able to instead focus on the events taking place so they could create better content in the moment.

Got to know their audience: Manila Broadcasting Company’s FM Programming group and New Media Department aim to make
valuable content that resonates with each unique audience group.

Yes The Best is called “The Millennials’ Choice,” so targets a younger demographic. Knowing the market and the brand voice that resonates with their audience, Yes The Best created campaign content to engage their community, “superfans,” and core listeners. Using influencers who already had large online communities made up of millennials, Yes The Best was able to tap into and connect with this core demographic.

Focused on dynamic content creation: Each Manila Broadcasting Company FM station makes sure on-air messages are in sync with their online content—but this doesn’t mean sticking to a rigid schedule. With dynamic content, the social media managers were ready to create posts based on real-time events. With their Hootsuite foundation in place, they were able to adjust quickly to whatever was happening in-studio with the Yes The Guest campaign. From there, they
could efficiently build unique content for the most fitting platform.

Established winning calls to action: The Yes The Guest campaign is one example of how Manila Broadcasting Company uses effective calls to action.

Their radio personalities regularly encourage listeners to engage with the program on social media, such as by joining the conversation on Twitter with a particular hashtag, or by sharing their thoughts on a video shared to the station’s Facebook Page. When they know what action they want their listeners to take, it’s easier to measure what content is acting as a trigger for them to engage.

The results

The Yes The Guest campaign was an enormous success for Manila Broadcasting Company.

Their main goal was to introduce Yes The Best to a larger community and grow their audience. Yes The Guest resulted in:
Over 14,300 brand-new Facebook fans for the station’s page
221 percent average increase in positive sentiment over two months
118 percent increase in engaged users
172 percent increase in video views

Not only that, but by running this campaign they saved over PHP 2,140,000 pesos, equivalent to over $42,800 U.S.
The campaign generated over 535,000 views, an average post reach of over 613,000, and more than 13,000 comments. Download the report here

Listen to Papa Dudut Barangay Love Stories on Barangay LS 97.1, Send Your Stories & Letters

listenlive

Click here to Listen Live Streaming (Related Streaming)

Barangay Love Stories is one of the most listened to programs now on the radio. DJ Papa Dudut is currently the production editor, that is why you can hear quality of the presentation.

Not just in Metro Manila, but in the entire archipelago of the Republic of the Philippines, as FM stations under Regional GMA Network are syndicating the program.

Papa Dudut is heading the program as the master story teller. Basically, the format is the same as the old school love letter reading on AM Radio.

But unlike the traditional format, Papa Dudut presents it in a more contemporary way.

Listen to Barangay Love Stories  on Barangay LS 97.1 via your FM Radio, in the car, at home, or on your cellphone.

You can also check out the Love Stories podcast from their official App, check out on your app store.

Barangay LS 97.1 DWLS Send Your Stories, Love Letters to Papa Dudut Cellphone Numbers: (Source Google)
09361078943
09075066567
Call (02) 982 7777
Email address: radiosocialmedia@gmanetwork.com

The Rise and Proliferation of Hybrid News and Music Radio Format, Why Some Are Successful and Others Fail

2016 saw more success of the hybrid music and news format. You know those stations that are half newstalk and half music stations.

Brigada Networks particularly in Cebu, Philippines are now dominating the airwaves as it ranked higher in recent radio survey.

Last year was also the soft launch of Radyo Bisdak DXWO Pagadian City, which used to be Power 99 FM.

In fact, they still are using the Power 99 FM branding. Since this is what listeners are used to and even advertisers. Dropping that signature station logo will mean also dropping their most beloved and well known brand the listeners in Pagadian have been accustomed to for 30 years.

In San Carlos City, Power 95 FM is now called Kumbati News. However they still use the visual and sonic logo Power 95 FM.

Muews Radio 97.5 Iligan City is also doing well.

Unfortunately, there is one exception. 105.9 Balita FM closed shop last year.

See, there lies the problem.

By the way, 92.3 News FM in Manila does not fall into this category. News FM is an entirely newstalk format that broadcasts in FM band.

Now back to why some hybrid news music format flourish and some fail.

This format though is not new. In the provinces, low power stations thrive by combining a newstalk stations into the FM stations since operating 2 separate stations for each AM and FM band would be cost prohibitive.

Radyo Natin by MBC is one such network.

 

1.) Brand Popularity – some radio stations like DXWO Radyo Bisdak have been around for a long time. In Pagadian, where there are almost 10 FM stations and a handful of AM stations, people still prefer the station. Right now, the 99.9 FM band have been franchised to a new owner.

After the death of radio patriarch Alex Sy, the former owner of DXWO FM, the station has been performing ill in terms of sales.

Even if there were national advertisers, and they had a network of stations under Times Broadcasting Network Corporation, still the station had to be rescued.

So, it was bought a group and under the Bisdak network, which also operates in Dipolog. They also used bought DXWO’s sister station there.

With a new owner, a new investor, DXWO continues airing. They transferred their transmitter to a hill to increase coverage, with this new format and powerful transmission they are in direct competition to DXCA, a station owned by a political family in Zamboanga del Sur. That leads us to number 2.

 

2.) Political Backup – in order for a hybrid news and music format to remain on the air, you have to be owned by a political family. Such is the case of DXCA Bell FM. The arch enemy of DXWO.

Since, it’s inception, DXCA has been airing a news program from 5 am to 8 am. Then from 8 am until 12 midnight sign off, they go music.

 

Being owned by a political dynasty, DXCA literally is untouchable in ZDS. They never ran out of advertisers, of course, as a business owner in the region, you’d like be friends with the reigning politicos.

 

But whether they have strong sales or not, these political family owned radio stations will thrive, as long as they are still in power.

 

 

3.) Advertiser-Owned – such is the case of the Brigada Network. They are very much flourishing in Mindanao and in Cebu.

The secret? Well, their stations’ primary advertiser is the owner of the network.

See, Brigada was founded by a businessman who sells food supplements and liniments. He used to be a broadcaster too and paid radio stations across Mindanao and the Visayas to sell his products.

Knowing the ropes of the industry and feeling that his money just goes to the radio stations, he decided to buy and built stations, so he doesn’t have to pay other stations.

If you listen to Brigada stations, you will notice that most of its advertisements are for a food supplement and liniment products.

So even if they don’t sell much airtime, the station is already selling products for a living.

4.) Network Affiliation – if you don’t belong to a network, you are on your own.

The past few years have been tough for some stations in Mindanao.

 

DXDD although not a hybrid news music format has been struggling in their finances. The good thing is they are part of the CMN or Catholic Media Network, a network of stations owned by parishes or priests or Catholic organizations.

It’s common sense, even if one is an independent station. The station manager or owner should have its station be adopted by a network.

Advertisements are of course the lifeblood of radio stations unless you are government owned.

The very reason why these cross format stations now are thriving is because national or network owned stations have become cost prohibitive for local businesses.

The rates have gone up. So instead entrepreneurs are looking for cheaper ways to advertise their products.

Not everyone though is fond of the programming, especially those who raise their eyebrows on the bakya or pang-masa sound.

But overall, it is a tolerable format, a big hit for listeners in the countryside, the taxi and jeepney drivers and the senior citizens.
There’s a bright future ahead of these stations. Not to be left behind, they now embrace social media with some streaming on Facebook Live.

They now cater to a more listeners, not necessarily a broader slice of the economic segment but their core listeners who now work abroad as OFWs.

These OFWs want to listen to a radio station that keeps them abreast of local news from the province they came from.

While some stations fail, the hybrid news and music format will continue to thrive. 

Magic 92.3 Cebu Radio Station Studio,  Radio Automation Software, Difference Between OTS Media and JAZLER Radiostar

Inside the radio station broadcast studio of DYBN FM Magic 92.3 FM Cebu.

With their equipment and radio automation software and mixing console. 

The software they use is a pro version of Jazler Radiostar as opposed to the commonly used OTS Media.

OTS Media has better segue cueing, it intelligibility scans the intros and outros of the songs and segues smoothly with human like precision of the fade ins and fade outs without overlapping with the vocals. 

Jazler on the other hand only has the second based or time based crossfading and they have to be manually set for all of the songs.

The added feature though of JAZLER is its jingle cart. OTS doesn’t have a cart. 

Also, Jazler has schedulers for commercials,  playlists and events that is lacking in OTS Media.