Category Archives: Radio Programming

Why Pinoy Radio Stations Are Superior Over American Stations

Why Pinoy Radio Stations Are Superior Over American Stations

If I am to compare the present state of Philippine radio stations against US stations, I say Pinoy stations are way superior. Programming wise and sales wise, Philippine stations are more effective. Here is a list to explain.

1. Our music programming is far better than theirs.

Here in the Philippines, there are five formats that thrive Newstalk, Hot AC, AC, CHR and Contemporary Christian. In America, there is a radio station for each conceivable format. However, our playlists here in the Philippines are not limited to Top 40 songs. Programs are more diverse and the choice of music being aired are far broader. You don’t get to hear the same song in the next 30 minutes here in our country.

2. Our shows are more localized.

Syndicated shows are good, they keep listeners hooked, improve sales and lower expenses. But programming consolidation kills program localization. That is why most major FM networks in the Philippines prefer to have their stations programmed locally. Yes FM’s Nicole Hyala and Chris Tsuper are famous in Manila, but they have local hosts for their morning shows at Yes FM Davao.

3.  Our station imaging and branding are more creative.

Radio monikers in the US sound the same wherever you are. Of course it also happens here in the Philippines. But come on, these radio station names are just so unique Wow Nindota Ah!, Radyo Natin, OK FM, Bigsound FM, Thunder Radio, Lovely FM, Campus FM, Barangay LS, My Only Radio, For Life 101.9 and Lupig Sila.

4. Our radio talents here are more talented.

Our disc jockeys here don’t just make bla blas on air. They do sales, they prepare the news, they produce commercials and promo spots.

This is perhaps the reason why our disc jockeys are in demand abroad. I know a pinoy DJ who now works at E fm in Sri Lanka. And if you happen to know Supermario, he used to be at Yes FM Manila, today, he’s a very popular jock at Power 98 FM in Singapore.

Another reason why our radio industry in the Philippines is still very healthy compared to Americans, is the fact that we are not plagued with media competition. iPods sure are a hit in the country, but our radio stations are not threatened with their existence. American stations do, in fact, iPod is not only their biggest threat, they have internet radio and satellite radio. Philippine radio stations do not keep a top 40 playlist that’s why our listeners don’t get bored. Our stations produce creative, original and local flavored shows that’s why our listeners stick. And best of all, we’ve got killer talents! So even if iPods and mp3 players become so affordable, people will still listen to terrestrial radio here in the Philippines.

What’s happing in the radio world, elsewhere:

99.5 Campus FM Aircheck

99.5 Campus FM Aircheck

I pulled a Campus FM off air montage last night, I caught Jimmy Jam on the air from 5-7 pm. He was having this cut-by-the-vocals ‘syndrome’ which is of course common among DJs. It was like at the top of the 5 pm drive when Jimmy Jam introed a Linkin Park song only to be caught by the vocals. I am always been a big fan of Jimmy Jam, but I believe the guy has an excellent talent in reinventing himself. Not because he was absent for a while in a CHR radio, but his style is just so 90s. (I’m sorry)

Big deep voices on the radio are not obsolete, they sound best in promos and liners. These days, what sells and cuts through in DJing are the boy-next door type of DJ voices. Gone are the days of the old Rick Dees or Casey Casem style of disc jockeying, so I should say my dear friend should reinvent himself.

Not in a way, that he should sound like a 16 year old kid. It’s just that the usual DJing stuff just don’t cut it anymore.

Anyway, I’d like to commend 99.5 Campus FM for a having a decent radio station imaging. Nothing beats a simple non-processed voiceover liners that say the words “99.5 Campus FM Is The Number One Hit Music Station in Metro Manila”. The traffic promo was nicely done, just lengthy though.

Check out the aircheck here.

You must read these:

Not being a devil’s advocate, just want to hear the best sounds on Philippine radio. After all, that’s what we are known to be — good talent.

Jesse McCartney Is Leavin Teeny Bop Songs

Jesse McCartney is surely stripping off his teeny boppy appeal with his latest single called “Leavin”. “Leavin” is a rhyhtmic pop music track that’s sure to be a big hit this summer here in the Philippines. In the U.S. the Jesse McCartney song is slowly gaining more frequent rotations in the spring playlist.

The video for Leavin has indeed made Jesse McCartney leave his cutie approach with sexy scenes. The song Leavin itself is  also a testament of McCartney’s drive to get into more mature music making. In fact, you can hardly hear traces of the old Jesse McCartney sound which I found awfully resembling Aaron Carter or his brother Nick.

Check out the video or better yet add an mp3 widget of this new song for your Facebook, Myspace or Friendster here. If your station has not been playing this song lately, well, you better do.

Get MP3 widget code of Leavin by Jesse McCartney on

Playlist Update For March 2008: Spotlight on Taylor Swift ‘Our Song’

Fresh country pop star Taylor Swift tops this month’s most promising hit makers. Taylor Swift who became a household name with her single “Tear Drops On My Guitar” is back with another country cutie track called “Our Song”. C heck out the video.

In the meantime, here are the rest of the March 2008 Playlist Update this month here on

Continue reading Playlist Update For March 2008: Spotlight on Taylor Swift ‘Our Song’

Provincial Radio Stations in the Philippines Go Online

Provincial Radio Stations in the Philippines Go Online

In my attempt to uncover station websites that have been existing on the information superhighway for a quite a while, I found five domains. Some are hosted free while others were given due budget. Four out of five websites are streaming their stations. Check out the sites below.

Continue reading Provincial Radio Stations in the Philippines Go Online

Valentines Day Radio Tragedy

Valentine Radio Programming Tragedy

Was your valentine programming yesterday a tragedy? Well, I heard that some of the stations were doing good with their usual valentine specials. But there’s just this one station who reported that their valentine radio day as a crash! It turned out too bad, that the station manager of this station wanted to disappear and didn’t wanna go back on the air!

You know what happened? They thought they were on the air! All the time they thought they were broadcasting, their phones were okay, they can hear something from their monitors, but it turned out that their transmitter was
only sending signals up to 5 meter radius.


ABS-CBN Radio Cotabato Plays “Laswa” Songs

MOR ABS-CBN Cotabato

MOR ABS-CBN CotabatoRecently we received this comment post from our dear reader. We thought sharing our reply to this reader will also be of concern to you radio people. We’ve heard similar cases before but this one really did catch my attention. Our reader goes by the name of Jake. And I believe this guy is an avid radio listener. I think he is just really concerned about what stations should supposedly play on the air! So here is his comment.

nagtatanong lang po… dito kc ako sa Cotabato and may radio Station dito ABS CBN peru ung mga song na pplay nila on air ay sobrang laswa.

recorded localy ang mga song then ung artis ay local din dito tapus ung instruments ay extracted sa mga Videoke ung mga midi files sa Videoke. tapus ung mga songs ay ay hindi binago peru ang laswa pakinggang kc wala na sa tuno… grabe pa naman ang airplay nila parang hit talga.

ung mga song gawa ng Alone, One Friend, Because of you basta ang dami na in one hour ay may 10 songs na localy recorded.

Anu ba pwede magawa dito?

Continue reading ABS-CBN Radio Cotabato Plays “Laswa” Songs