Updates

Why you can’t mention “Shopee” but “orange app” only on TikTok and Facebook

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Social media creators and online sellers are increasingly resorting to coded language, referring to e-commerce giant Shopee as the “orange app,” to avoid potential negative consequences on platforms like TikTok and Facebook. This practice stems from a combination of explicit platform policies and a widespread belief in algorithmic penalties, often referred to as “shadowbanning.”

The primary driver behind this trend is the competitive landscape of social commerce. As platforms like TikTok invest heavily in their own e-commerce features, such as TikTok Shop, they are actively working to keep users and transactions within their ecosystem.

On TikTok, the restrictions are more explicit. The platform’s community guidelines and policies for creators, particularly those engaging in commercial content and live streaming, discourage or outright penalize the direction of traffic to external websites, especially competing e-commerce platforms. Mentioning “Shopee” or including links to the platform in captions or on-screen text can lead to reduced visibility of a creator’s content. In markets where TikTok Shop is available, the platform has a vested interest in promoting its own service over rivals.

For Facebook, the situation is more nuanced and often described by creators as “shadowbanning.” While there isn’t a clear-cut rule from Meta (Facebook’s parent company) that prohibits mentioning “Shopee,” there is a strong belief within the creator community that the platform’s algorithm demotes posts containing external links to competitor sites. The rationale is that Facebook, like TikTok, aims to maximize user time on its platform. By penalizing content that directs users away, they can maintain engagement and ad revenue.

This has led to a form of self-censorship among creators who rely on these platforms for their livelihood. To avoid their content being suppressed by the algorithm, they use veiled terms like “orange app” (referencing Shopee’s brand color) and “blue app” (for Lazada). This allows them to direct their followers to their online stores on these platforms without explicitly naming them and risking a potential decrease in reach.

In essence, while the term “shadowban” is not officially acknowledged by these platforms, the impact on creator behavior is real. The fear of suppressed reach and the desire to maintain visibility in a competitive digital landscape have given rise to this creative, albeit necessary, workaround. As social media platforms continue to evolve into integrated shopping destinations, the tension between content creation and e-commerce competition is likely to persist, making the “orange app” a fixture in the online lexicon for the foreseeable future.

Sources:

Production Tips

Speaker Freak – Audio Branding That Breaks the Rules from StickyFX

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Unleash the power of sound with Speaker Freak—the ultimate FX, Work Parts, and Beds collection designed to make your competition sweat. Featuring 300 fresh, high-impact audio elements, this library is built for creators who refuse to settle for background noise.

Speaker Freak packs a punch with bone-rattling Impacts, speed-driven Starters, and fluid Whooshes, Risers, and Sweeps to elevate your production. Need to break up the mix? Switchers, Breakers, and Beat Breakers add the perfect edge, while Mini Drones create a dramatic foundation for your voiceovers.

Take your sound further with five Beds in diverse musical styles, each available in eight customizable mixouts—from Full Mix to Jingle Mix to Shotgun Mix. Plug in, play, and shape your station’s identity with effortless precision.

Speaker Freak isn’t just audio—it’s an attitude. It’s designed for radio imaging directors, podcast producers, and content creators who want their sound to punch through speakers and demand attention.

Ready to disrupt the airwaves? Download Speaker Freak now: StickyFX.com https://www.stickyfx.com/speaker-freak.html

Check out the audio demo: SoundCloud https://soundcloud.com/stickyfx/speaker-freak-demo

Streaming Station, Updates

Should I Keep Spotify? The Struggle of Having Too Many Music Subscriptions

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Like many music lovers, I’ve found myself tangled in a web of streaming services. Right now, I have three major subscriptions: Apple Music, YouTube Music, and Spotify. And honestly, I think I need to prune at least one.

But here’s the problem—each of these services is tied to something important in my life.

The Breakdown of My Subscriptions

• Apple Music – This comes bundled with my Apple One subscription, which includes iCloud, Apple Arcade, and Apple TV. Since it’s a family plan, removing Apple Music isn’t an option.

• YouTube Music – This is part of my YouTube Premium subscription, which I absolutely need for work, research, and business. Also a family plan, so it stays.

• Spotify – The odd one out. Unlike the other two, it’s a standalone subscription. The easiest to remove… but also the cheapest at just ₱129 per month compared to the other two, which are over ₱500 each.

At first glance, the obvious answer seems to be cutting Spotify—but here’s why it’s not that simple.

Why I Struggle to Let Go of Spotify

1. AI DJ & Personalization – One of my favorite features on Spotify is AI DJ. It’s not just another algorithm—it curates songs in a way that feels almost too good. While Apple Music and YouTube Music have their own recommendation engines, they don’t quite replicate this experience.

2. Years of Playlists – My Spotify playlists date back years, and while I can transfer them to other services, I’m attached to the way I’ve organized my music over time. It’s like a digital mixtape collection that I’ve built over the years.

3. Third-Party App Integration – This is a big one. I use certain apps—like DJ mixing software—that allow me to log in with music streaming services via API. If Apple Music or YouTube Music aren’t supported, Spotify becomes my only backup.

4. It’s the Cheapest Option – Financially, removing Spotify wouldn’t save me much. I’d only be cutting ₱129 per month, which isn’t a huge deal compared to the ₱1,000+ I’m already spending on music and video subscriptions.

The Final Decision: Should I Keep Spotify?

At this point, I’m at a crossroads. On one hand, removing Spotify makes sense because I already have two other music apps. On the other, Spotify offers unique advantages that neither Apple Music nor YouTube Music can fully replace.

So here’s my plan: I’m going to test life without Spotify for a month.

I’ll rely only on Apple Music and YouTube Music and see if I truly miss Spotify’s AI DJ, my old playlists, or the third-party app integrations. If I feel like something’s missing, then I’ll know that Spotify deserves to stay.

But if I barely notice its absence? Then it’s time to say goodbye.

What do you think? Would you keep Spotify in my situation, or is it time to move on? Let me know in the comments!

Radio News

Waves of Change: Radio Gema Randik Welcomes Intan Heldiana Putri as PWI Muba’s First Female Leader

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Intan Heldiana Putri Becomes the First Female Leader of PWI Muba

A historic milestone has been achieved in South Sumatra Province as, for the first time, a woman takes the helm of the Indonesian Journalists Association (PWI). Intan Heldiana Putri, SIP., has been officially appointed as the Chairperson of PWI Muba for the 2025-2028 term.

In an exclusive podcast on Radio Gema Randik, hosted by Elisa Aniwana on Monday (March 24, 2025), Intan reaffirmed her commitment to uniting PWI Muba and enhancing the professionalism of journalists in Muba Regency.

Herryandi Sinulingga, Head of the Communication and Information Technology Office (Kominfo) of Muba Regency, expressed his appreciation and support for Intan’s leadership. “Congratulations and best wishes to the new Chairperson of PWI Muba. PWI Muba plays a vital role in creating a healthy and accurate information ecosystem in Muba Regency. I urge all media professionals to collaborate with local governments in combating misinformation and hoaxes that threaten societal harmony,” he said.

Herryandi also encouraged all PWI Muba-affiliated media to register with the Press Council to bolster credibility and professionalism in reporting. “With a strong synergy between PWI Muba, the media, and the local government, we can establish a healthier, more accurate, and beneficial information environment for the community. Let’s build a more progressive Muba through quality journalism,” he emphasized.

The new leadership at PWI Muba is expected to bring fresh energy to journalism in Muba Regency while strengthening the role of media in delivering objective and reliable information.

“Best of luck, PWI Muba! Together, let’s fight hoaxes and build a better information ecosystem,” he concluded.

Radio DJs, Streaming Station

Leveraging TikTok for Radio Show DJs: Amplify Your Reach and Engagement

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If you haven’t jumped on the TikTok bandwagon yet, you’re missing out on a whole new world of fun and engagement. Here’s how you can use TikTok to take your radio show to the next level.

Create Cool Content

TikTok is all about quick, eye-catching videos. Use it to give your listeners a peek behind the curtain with some behind-the-scenes shots, funny moments, and snippets of your live shows. These little teasers can draw people in and make them want to tune into your radio show.

Join the Fun Trends

TikTok is full of crazy challenges and trends that go viral. Why not join in? Create your own challenge related to your show or jump on an existing trend. Maybe a dance-off to the latest hit you played or a fun hashtag game. Get your listeners involved and watch the engagement skyrocket!

Go Live and Chat

One of the best things about TikTok is the live feature. Go live to chat with your fans, answer their questions, and get some real-time feedback. This kind of interaction can make your listeners feel like they’re part of the show, which is pretty awesome.

Show Your Personality

TikTok’s algorithm loves content that resonates with viewers. Use this to your advantage by showing off your unique personality, music tastes, and style. Share personal stories or funny anecdotes from your career. Building a personal brand can help turn casual listeners into loyal fans.

Wrap-Up

TikTok isn’t just for teens and dance videos—it’s a powerful tool for DJs to connect with their audience. By creating cool content, joining in on trends, interacting live, and showing your personality, you can boost your radio show’s reach and engagement. So, get creative and start TikToking!

podcasting

Why Podcast and Streaming Audio Ads Are Dominating Revenue Growth in Asia

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Podcast and streaming audio advertising have emerged as the fastest growing revenue channels in Asia, driven by several key factors:

  1. Increasing Digital Consumption: The shift towards digital media consumption is a significant driver. With the widespread adoption of smartphones and high-speed internet, more people are accessing audio content on-the-go. This convenience has led to a surge in podcast and streaming audio listeners1.
  2. Targeted Advertising: Podcasts and streaming platforms offer highly targeted advertising opportunities. Advertisers can reach specific demographics and niche audiences, making their campaigns more effective. This precision in targeting is particularly appealing to brands looking to maximize their return on investment1.
  3. Engaged Audiences: Audio content, especially podcasts, tends to have highly engaged audiences. Listeners often develop a strong connection with podcast hosts, leading to higher trust and receptivity to advertisements. This engagement translates into better ad performance and higher conversion rates1.
  4. Diverse Content: The diversity of content available in podcasts and streaming audio caters to a wide range of interests and languages across Asia. This variety attracts a broad audience base, providing advertisers with ample opportunities to reach different segments of the population1.
  5. Regulatory Environment: In some Asian countries, traditional media channels are heavily regulated. Podcasts and streaming platforms offer a more flexible and accessible advertising medium, allowing brands to navigate regulatory challenges more effectively1.
  6. Economic Growth: The growing middle class in many Asian countries has increased purchasing power, making the region an attractive market for advertisers. As more people gain access to disposable income, the demand for diverse and engaging content rises, further boosting the popularity of podcasts and streaming audio1.
  7. Innovative Advertising Formats: The rise of influencer marketing and native advertising has also contributed to the growth of podcast and streaming audio advertising. Brands are leveraging these platforms to create personalized and impactful advertising experiences that resonate with listeners1.

The combination of increasing digital consumption, targeted advertising, engaged audiences, diverse content, a favorable regulatory environment, economic growth, and innovative advertising formats has positioned podcast and streaming audio advertising as the fastest growing revenue channel in Asia.

Top Podcast and Streaming Audio Companies in Asia

The podcast and streaming audio industry in Asia is booming, with several companies leading the charge in delivering diverse and engaging content to millions of listeners. Here are some of the top players in the region:

  1. Castbox: Based in Hong Kong, Castbox is one of the most popular podcast platforms in Asia. It offers a vast library of podcasts across various genres and languages, making it a go-to app for podcast enthusiasts. Castbox also provides creators with tools to monetize their content and engage with their audience1.
  2. JioSaavn: An Indian music streaming service, JioSaavn has expanded its offerings to include podcasts. With a strong user base in India, JioSaavn features a wide range of local and international podcasts, catering to diverse tastes. The platform’s integration with Jio’s telecom services has further boosted its reach1.
  3. Kuku FM: Another Indian platform, Kuku FM focuses on regional language content, making it unique in the podcasting space. It offers a variety of audio shows, including stories, motivational talks, and educational content. Kuku FM’s emphasis on local languages has helped it gain a loyal following1.
  4. Podbean: While Podbean is a global platform, it has a significant presence in Asia. Known for its user-friendly interface and robust hosting services, Podbean supports podcasters with monetization options and detailed analytics. It is a preferred choice for many Asian content creators2.
  5. Ximalaya: A leading audio platform in China, Ximalaya offers a vast array of podcasts, audiobooks, and live audio content. It is renowned for its high-quality production and extensive library, making it a favorite among Chinese listeners. Ximalaya also provides creators with opportunities to monetize their content through subscriptions and advertisements1.

These companies are at the forefront of the podcast and streaming audio revolution in Asia, driving innovation and expanding the reach of audio content across the region.

Radio Programming, Updates

Innovations That Keep These Stations On Top In Bali

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Top 5 FM Radio Stations in Bali, Indonesia

Bali, known for its vibrant culture and stunning landscapes, also boasts a dynamic radio scene. Here are the top 5 FM radio stations in Bali, each offering unique programming and activities that make them stand out.

1. Radio Bali – Menara FM 102.8

Unique Programming: Menara FM 102.8 is renowned for its diverse programming, which includes a mix of contemporary hits, traditional Balinese music, and talk shows that discuss local culture and current events. Activities: The station frequently organizes contests and giveaways, engaging listeners with exciting prizes. They also host live concerts featuring local and international artists, providing a platform for musicians to connect with their audience. Attracting Tourists: Menara FM offers special segments in English, catering to foreign tourists. They provide information about local events, tourist spots, and cultural insights, making it a valuable resource for visitors. Innovations: The station has embraced digital platforms, offering live streaming through their website and mobile apps. This allows them to reach a global audience and stay relevant in the digital age.

2. Radio Genta Bali 96.1 FM

Unique Programming: Genta Bali 96.1 FM focuses on a blend of contemporary hits and local music, creating a unique listening experience that reflects Bali’s cultural diversity. Activities: The station is known for its interactive shows, where listeners can call in and participate in discussions or request songs. They also host artist interviews, giving fans a chance to hear from their favorite musicians. Attracting Tourists: Genta Bali offers bilingual programming, with segments in both Indonesian and English. This approach helps them connect with both local listeners and international tourists. Innovations: They have a strong social media presence, using platforms like Instagram and Facebook to engage with their audience and promote their shows and events.

3. Phoenix Radio Bali 91.0 FM

Unique Programming: Phoenix Radio Bali 91.0 FM is popular among younger listeners for its mix of hits from various genres, including pop, rock, and electronic dance music. Activities: The station frequently organizes live events and concerts, featuring both local and international artists. They also run contests and interactive segments that keep listeners engaged. Attracting Tourists: Phoenix Radio offers tourist-friendly content, including tips on the best places to visit in Bali and updates on local events. They also feature interviews with international artists, which appeal to a global audience. Innovations: The station has embraced podcasting, offering recorded shows and exclusive content that listeners can access on-demand. This helps them stay relevant and cater to the growing trend of on-demand media consumption.

4. Hard Rock FM Bali 87.8

Unique Programming: Hard Rock FM Bali 87.8 is dedicated to rock music, featuring a mix of classic rock hits and contemporary rock tracks. They also have talk shows that discuss music trends and artist news. Activities: The station is known for its live concerts and events, often collaborating with local venues to bring rock music to the forefront. They also host meet-and-greet sessions with artists, giving fans a chance to interact with their idols. Attracting Tourists: Hard Rock FM has a strong brand presence, which attracts tourists familiar with the Hard Rock brand. They offer English-language segments and promote local rock events that appeal to international visitors. Innovations: The station uses live streaming and social media to reach a wider audience. They also have a mobile app that allows listeners to tune in from anywhere in the world.

5. The Beat Radio Bali

Unique Programming: The Beat Radio Bali focuses on electronic music, including techno, electro, and house. They feature DJ mixes and live sets from both local and international DJs. Activities: The station organizes club nights and electronic music festivals, creating a vibrant nightlife scene in Bali. They also host live DJ sessions on air, giving listeners a taste of the club experience. Attracting Tourists: The Beat Radio caters to the international electronic music community, offering content in English and promoting events that attract tourists. They also provide information on the best nightlife spots in Bali. Innovations: The station has a strong online presence, with live streaming and social media engagement. They also offer exclusive content through their website and mobile app, keeping up with the latest trends in digital media.

Lessons for European and American Stations

  1. Cultural Integration: Balinese stations successfully integrate local culture into their programming, creating a unique identity. European and American stations can learn to incorporate local culture and traditions to create a distinct brand.
  2. Tourist Engagement: By offering bilingual content and tourist-friendly segments, Balinese stations attract international visitors. Stations in tourist-heavy regions can adopt similar strategies to engage with tourists.
  3. Digital Innovation: Embracing digital platforms, such as live streaming, podcasts, and mobile apps, helps Balinese stations stay relevant. European and American stations can benefit from investing in digital innovations to reach a broader audience.
  4. Interactive Activities: Contests, live events, and artist interactions keep listeners engaged. Stations worldwide can enhance listener engagement by organizing similar activities.
  5. Social Media Presence: A strong social media presence helps Balinese stations connect with their audience. Stations in Europe and America can leverage social media to promote their content and interact with listeners.

By adopting these strategies, radio stations in Europe and America can enhance their programming, engage with a diverse audience, and stay competitive in the ever-evolving media landscape.

Radio News, Updates

ORARI (Organisasi Amatir Radio Indonesia) Celebrating Excellence: Indonesia Award 2024 in Amateur Radio

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Amateur radio enthusiasts in Indonesia will come together to celebrate their passion and achievements for the Indonesia Award 2024, hosted by ORARI. The event will take place from August 10 to August 18, 2024, and will showcase the remarkable contributions of radio operators across the country.

The Amateur Radio Community

Amateur radio, often referred to as “ham radio,” is a fascinating hobby that allows enthusiasts to communicate over long distances using radio waves. Operators experiment with antennas, frequencies, and modes, connecting with fellow hams worldwide. Beyond the technical aspects, amateur radio serves as a vital lifeline during emergencies, providing communication when other systems fail.

Looking Ahead

As the amateur radio community continues to grow, events like the Indonesia Award serve as a beacon of encouragement. Whether it’s experimenting with new equipment, participating in contests, or assisting during disasters, hams contribute significantly to society.

In the spirit of ORARI’s celebration, let’s raise our antennas and toast to the passionate radio operators who keep the airwaves alive!

Radio Programming, Updates

Life & Style with Melanie Oliveiro – CNA938’s Premiere Afternoon Radio Anchor

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Melanie Oliveiro: A Versatile Voice in Broadcasting

Melanie Oliveiro is a name synonymous with excellence in the broadcasting industry. As an anchor and chief producer of the popular radio show “Life & Style” on CNA938, Melanie brings her unique blend of expertise, versatility, and passion to the airwaves.

A Journey Through Broadcasting and Beyond

Melanie’s journey began in 2001 when she joined the then Radio Corporation of Singapore (RCS). Since then, she has donned various hats: radio anchor, reporter, current affairs TV presenter, documentary filmmaker, film critic, and food correspondent. Her ability to seamlessly transition between roles reflects her deep understanding of media and her commitment to delivering quality content.

Covering Key Singapore Developments

Melanie’s award-winning career has seen her cover pivotal moments in Singapore’s history. From the SARS outbreak to Singapore Budgets and the first anniversary of the 2015 Mount Kinabalu earthquake tragedy, she has been on the frontline, providing accurate and insightful reporting. Her interviews with thought leaders and newsmakers, including Singapore Cabinet Ministers and American rock legend Gene Simmons from KISS, showcase her ability to engage with diverse personalities.

Beyond the Mic: A Bookworm and Vinyl Collector

Melanie’s interests extend beyond the studio. She is an avid bookworm, which led her to produce and present the podcast “Page Turners.” In this weekly series, she engages bestselling authors from Singapore and around the world, discussing their latest novels. Additionally, Melanie’s love for travel takes her across the globe, where she collects rare vinyl records—a passion that adds a unique rhythm to her life.

Melanie Oliveiro’s multifaceted career exemplifies dedication, curiosity, and a genuine love for storytelling. As she continues to captivate audiences on “Life & Style,” her voice resonates with listeners, making her an integral part of Singapore’s broadcasting landscape.

Listen to Melanie on CNA938 here:
https://www.channelnewsasia.com/listen/cna938/life-and-style

Imaging Ideas, Radio Imaging, Updates

Broken Air 4: The Ultimate Sound Pack for Your Productions

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If you’ve been using an earlier edition of Broken Air, you’re likely hooked on its sound. Don’t worry, you’re not alone! Imaging directors worldwide are craving even bigger and bolder sounds, and Broken Air 4 delivers.

With 250 FX and work parts designed for CHR, Hot AC, Greatest Hits, and Dance formats, your production will pack a punch and stand out. Whether you’re crafting a new ID or promo for your station or podcast, Broken Air 4 provides all the essential tools.

It includes Breakers, Air Breakers, and Low Breakers perfect for slicing up or separating messages. Get subtle with the fantastic Glitches or go bold with the high-energy Starters. Ensure a smooth flow in your production with Whoosh Hits or end it with a bang using Stoppers. Make a dramatic entrance with Take Offs and Drones, and find 25 beds that will make your promos sizzle with today’s sound.

Broken Air 4 is a collaboration between Sticky FX and Streemmedia.

Visit here https://www.stickyfx.com/en/products/broken-air-4.html

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