Ex Apple Music Executive is now also an Ex-Uber Officer

The former Apple manager was one of the most famous faces of Apple Music and iTunes: now Bozoma Saint John leaves Uber after only a year in which he was responsible for the brand, charged with renewing and improving the image of Uber in the days perhaps more blinds for the rental service

Bozoma Saint John became famous during the 2015 and 2016 Apple keynote when he took the stage to present the news of the Cupertino music sector: at that time he was responsible for the global marketing of Apple Music and iTunes.

In June of last year, the news: the woman manager left Apple to become responsible for the Uber brand.

Bozoma Saint John the energetic former manager of Apple Music leaves Uber after a yearJust a year later another change of role and company: Bozoma Saint John, for friends and colleagues “Boz” becomes marketing manager of Endeavor, a company specializing in the selection of entrepreneurial talents.

Even if the position in Uber lasted only one year, it was anything but negative. When Bozoma arrived in Uber, the company was challenged in several important markets in which it operated, both by political and government representatives and by the associations of half-world taxi drivers for having distorted a service and a consolidated sector for decades.

Added to this were the scandals generated by the behavior and attitude of Travis Kalanick, co-founder and then CEO of Uber, who left his positions in the company a few days after Bozoma’s entry into the company.

For a year Bozoma was the public face of Uber in the US, not only participating in technology conferences with media and press, but also releasing numerous interviews to all the major newspapers, including Vogue, New York Magazine, Glamor and Cosmopolitan.

Also thanks to Bozoma the image of Uber has definitely improved in recent months, a work of embellishment and cleanliness that has contributed to the change at the top. The new CEO Dara Khosrowshahi who replaced Kalanick took on a much more conciliatory and responsible tone than his predecessor.

The appreciation of Bozoma’s work in Uber comes from the CEO in office “I want to thank Boz for his contributions over the past year,” says Dara Khosrowshahi. “Boz joined Uber at a time when the company he was suffering, but his energy, optimism, and creativity were a key part of our turnaround. “


Festival for Radio A Huge Sucess, Organizers Look Forward to Year 5

As Bob Dylan would say, radio is part of the soundtrack of our lives.

That is why thousands of people last June 1 to 3 gathered at the Sempione Park to participate in “Radio City Milano”.

The fourth edition of the festival “celebrates radio, the most widespread and popular means of communication in the world, an extraordinary tool for cultural dissemination and information”, as explained by the Culture Councilor Filippo Del Corno, “who brings to the city the radio in every form reflecting the multiplicity of languages ​​used in radio, the diversity of contents and messages of the various broadcasters.

And at the Sempione, between Piazza del Cannone and the Triennale gardens, temporary studios have been set up for the most beloved Italian and international radio stations.

With the artistic direction of Filippo Solibello and the production of Punk For Business, RadioCity was a huge successful party (free and open to all) but also a nice look into Milan, because, according to Tourism Councilor Roberta Guaineri, “more than twenty radio stations were present at the show contributing to spread the knowledge of the charm and beauty that characterize the city”.

The festival reached thousands of people live and millions of listeners thanks to the connections with the most listened to stations.

From Radio Deejay to Virgin Radio, from Rmc to Radio Italia, which broadcasted from Piazza del Cannone with guests Le Vibrazioni and The Journalists.

From Radio 24 to Rds, Emma, ​​Annalisa and Dolcenera hosted a workshop focused on the role of radio.

With the success of the event, organizers are now looking forward to next year’s festival.

What is RadioCity Festival

From the RadioCity team:

RadioCity is a unique world festival of radios, with the best radio shows, the best DJs, the hosts, the speakers, the journalists, who come to Milan to broadcast live from temporary studios, for three days, to their own country, in their own language, in front of the live and international audience.

Any station can join the festival for free, as they are provided all the tech equipment and the connection they need to broadcast to their country, and organizers will also help you with technicians to be sure that the participating stations can work in the best conditions and with the best hardware and software.

Contact the team at this page www.radiocitymilano.it/en/contatti/

Station Announces Innovation in Radio

Yesterday at the headquarters in Via Asiago in Rome, Radio Rai presented many innovations: two new channels and a totally digital supply chain on the whole offer, which will also bring a customized radio journal.

The projects were announced with the name of “R (adio) evolution” by the director of Radio Rai Roberto Sergio, together with Rai’s Chief Digital Officer Gian Paolo Tagliavia, the Chief Technology Officer Stefano Ciccotti, the director of Radio 1 Gerardo Greco and Radio 2 Paola Marchesini.

The new proposals include Radio2 Indie , described as “the trend channel of the future, of the new independent rock and alternative scene, but also of new Italian pop music and exclusive live events”.

In short, the desire expressed byMax Casacci a few months ago about the idea that the public service should have a channel dedicated to contemporary music, even if in the desires of the producer the channel should have been television.

It will be necessary to understand how the radio channel will be able to compete with the streaming offers, given that the audience of the Italian “indie” (as Mamma Rai wants to call it) did not grow with the radio, but with the possibility of listening to everything on demand, and if this operation will serve the scene to gain public.

Radio2 Indie will start on June 21st , and the first song to be aired will be “Paracetamolo” of Calcutta , taken from his new album “Evergreen” released on May 25th.

And, as the press notes, “artists like Ghali , Iosonouncane , Liberato , Carl Brave , Marie Antoinette , Andrea Laszlo De Simone , Pop X , Sick Tamburo , Verdenaand also many international artists, in a great flow of free music, always new, trendy, all in a single channel, which has no preclusions of styles and sounds, but with a single common denominator: always offer before everything else everything that makes style.

It will also be an opportunity to propose live concerts, deepenings in the sign of music, capable of making radio listeners enter even more “.

The new channel will also be available in the Dab + bouquet of RadioRai, on the Digital Terrestre Tv and on the web and RaiPlayRadio app.

Roberto Sergio comments on the news of Radio Rai: “With these two channels (the other is Rai Radio1 Sport ed) our offer of radio increases and brings the total number to 12.

A rich offer, unthinkable only a few years ago, which positions Rai Radio among the main players in the production of audio content, whether for entertainment, information or culture “.

MOR 101.9 My Only Radio Manila Number 1 FM Based on Recent Survey by Kantar June 2018

Ang MOR 101.9 ay nananatiling mas pinipiling FM station para sa karamihan ng mga tagapakinig sa Mega Manila, at kasama ang 16 na iba pang mga istasyon ng MOR sa buong bansa, ay nakatakda upang maging mas malaki at mas malakas na FM radio station para sa kaMORkadas sa iba’t ibang bahagi ng bansa sa MOR Philippines.

Ayon sa isang kamakailang survey ng Kantar Media sa Q1 ng 2018, ang MOR 101.9 Manila ay nakakuha ng pinakamataas na average audience share ng 33% sa lahat ng FM stations sa Mega Manila. Ito ay 12 porsyento na mas mataas kaysa sa 21% ng pinakamalapit na kakumpitensya nito.

Bukod sa MOR Manila, ang karamihan sa mga istasyon ng MOR sa bansa ay nakamit din  ang top spots sa radio airwaves sa kani-kanilang rehiyon. Samakatuwid, ang isang mas malakas na network ng MOR ay mas lalo pang lumakas.

Bukod sa kalidad ng radyo entertainment, MOR ay champions  din ng orihinal na Pinoy musika o OPM at pinaparangalan ang mga talento ng mga Filipino artist at songwriters sa pamamagitan ng taunang MOR Pinoy Music Awards.

Kabilang sa mga nominado para sa Awit ng Taon ngayong taon ay “Titibo Tibo” ni Moira Dela Torre, “Demonyo” ni JK Labajo, “Sampu” ni Jona, at “Shanawa” ni Maymay Entrata.

Ang Maymay, Moira, Alexa Ilacad, at Yeng Constantino ay nakikipagkumpitensya sa kategoryang Female Artist of the Year, habang sina JK, Inigo Pascual, Christian Bautista, at Noven Belleza ay nakipaglaban sa kategoryang Male Artist of the Year.

Para sa Album of the Year, ang mga nominees ay “Sa Kabila ng Lahat” ng Rivermaya, “Rotonda” ni Gloc 9, ang self-titled album ni Jona, at JKL’s JK Labajo.

Gracenote at Chito Miranda, Jona at Boyband PH, at Elisse Joson at Mccoy De Leon ang lahat ay nagtitipon para sa Best Collaboration of the Year award.

Ang popular na McLisse loveteam ay hinirang din sa kategoryang Opm Revival ng Taon para sa kanilang kanta na “Opposites Attract,” laban sa “Sundo” ni Moira Dela Torre, “Beautiful Girl” ni JK Labajo at “Why Can not It Be. ”

Sa kabilang banda, ang BoybandPH ay gumagawa ng kanilang pangalawang hitsura sa listahan ng nominado sa kanilang kanta na “Boyfriend,” na kung saan ay para sa LSS Hit of the Year. Ang grupo ay nakikipagkumpitensya sa “Tulad Mo” ni TJ Monterde, “Tumahan Ka Na” ni Noven Belleza at Kim Chiu’s “Okay Na Ako.”

Ang “Cebuana” ni Karencitta, “Waray Love Bisaya” ng Polzkee at Ai, “Yayay” ng Piyaok Band, at “Dvoena” ni Pao Lofranco ay hinirang para sa Regional Song of the Yeay, habang si Kisses Delavin, Maris Racal, Tony Labrusca Si Noven Belleza ay nakikipagkumpitensya para sa Pinakamahusay na Bagong Artist.

Huling ngunit hindi bababa sa, MOR din honors digital artist sa Digital Artist ng Taon Award. Kabilang sa mga nominado sina Agsunta, Karencita, Ex Batallion, at Ben & Ben.

Ang MOR Pinoy Music Awards 2018 ay nakatakdang mangyari sa Hulyo 21 sa Araneta Coliseum. Mag-ingat sa Facebook ng MOR para sa higit pang mga detalye kung paano makakuha ng mga tiket sa # MORPMA2018.

10 Effective Ways To Increase Your Radio Station’s Sales

Radio sales is a tough job that can be made easier by utilizing some best practices like these 10 ways to increase your station’s sales. These are common-sense practices that successful sales professionals use to keep their contacts interested, happy and coming back for more business. Some of these may seem like simple common sense, and it’s true, that good sales practice is based on solid tried-and-true practices like these. Perhaps by seeing them all written down together, you can be inspired to take action and to think of more ideas of your own.

Here are 10 winning ways to increase your station’s sales:

1. Follow-Up

Contact your customers as soon as they buy their first campaign, with a personal email to say “thank you” and perhaps also to extend a special offer.You can also follow up with automated emails, but that first personal contact after the sale tells them that they are as important to you AFTER the sale as they were before it. (And that’s the truth!)

2. Upsell

Even before the first sale, there’s no reason to be shy about trying to upsell to your clients. Once they book a radioAirtime Campaign, you can offer other channels such as digital advertising on your station’s website and/or app. Sell the benefits of doing so in coordination with radio, and make it easy for them to add that to their campaign.

3. Ask for Referrals

There is no stronger business introduction than a referral from a happy customer. So be prepared to offer something special to all your customers who can refer three or four new customers or prospects to you.

This could be a discount, some free services, or some comps that another customer has given to you. (For example, your hotel client has given you vouchers for a 3-day weekend in a luxury suite. Instead of using it yourself, you could offer it to the customer who brought you the most new business.)

4. Remember the Holidays

Make personalised, handwritten greeting cards for the important holidays, especially the year-end festive season.The positive impression can be made even more memorable with a personal touch that shows your clients that you appreciate them and their business.This is also a good way to begin to bring lapsed clients back to active status.

5. Reward Customers for their Loyalty

You can create any kind of loyalty promotion scheme to offer benefits to your clients. For example, if they book 2 campaigns a year, offer them a Loyalty Reward so they can benefit from stuff such as a 10% discount for any additional campaigns.

6. Give Window Stickers and Signs to Retail Customers

Give all of your clients with retail businesses a colourful window sticker to display at the front door that saysAsAdvertised On… [YOUR STATION].This reminds the general public about your station and promotes a personal connection between the client and your station.

7. Invite Clients to your Studio to Hear their Commercials

Especially if they are new to using radio, always invite your local adver-
tisers to your studios to hear the finished production of their new advert, before it starts on air. “Sell the sizzle” and give them an enjoyable taste of the “showbiz experience.” It’s fair to say that the commercial will sound infinitely better when played through your studio equipment but you should also play it through a little radio speaker to hear it the
way the listeners will.

8. Survey your Customers

Conduct a survey of each customer to ask about their impressions of the results.Then, take a real interest in their feedback.This is extremely valuable information for you, since retaining a client is easier and less expensive than winning a new one.Your survey could even offer a prize to encourage clients to take part.

9. Offer Bonuses Instead of Discounts

Bonuses are better than discounts because they don’t lower the value of your service, they can cost you less and customers perceive them more positively than discounts. For example, you could offer a basic online campaign to run alongside their paid-for airtime campaign. This way you’re offering value without undermining your rate card.

10. Run some Special Offers of the Month

Run some themed “Offer Months” such as a “New Client Month” where you offer a special deal to brand new clients or an “Existing Client Month” where you offer a small package of extra spots or promos for clients who renew or extend their current campaigns.

Originally appeared at Blue Revolution eZine Issue 51.

Blue Revolution Ltd. is a leading supplier of radio programming content and imaging
tools to stations worldwide. Their range of weekly shows includes the award-winning Totally 80s, All the Hits, The KimWilde 80s Show,Wolfman Jack and more. Their network of stations trusts Blue Revolution to deliver programmes that are proven to build audiences and increase revenue. Find out more at http://www.bluerevolution.com.

Bagong Radio Jingles Para sa BBC Radio 2

Bilang bahagi ng malaking pagbabago sa iskedyul ng BBC Radio 2, ipinagmamalaki ng Wisebuddah na ipakita ang mga jingle na hinihiling nilang isulat para sa mga bagong palabas. Nagtatampok ang bagong palabas na Drivetime show ni Jo Whiley at Simon Mayo ng isang bagong tema ng palabas at All Request Friday. Ang paglipat ni Sara Cox sa mga panggabing sked ay nakikita ang isang bagong tema para sa kanyang show , tulad ng ginagawa ni Cerys Matthews para sa Monday night blues. Ang Good Morning Sunday ay nakatanggap din ng bagong tema para sa mga bagong host na sina Kate Botley at Jason Mohammad.

Ang Creative Director ng Wisebuddah Jingles na si Jem Godfrey ay nagsabi: “Ang koponan sa Radio 2 ay isang kasiyahang makatrabaho. Ang bagong Radio 2 line-up ay i-refresh ng tunog ng Radio 2 at nalulugod kami na maging bahagi nito ”

Kamakailan ay nakumpleto ng Wisebuddah ang produksyon ng maraming mga bagong proyekto, kabilang ang paglikha ng mga bagong package para sa Virgin Radio Canada, Kiss FM ng Berlin at Radio 10 sa Holland, na maaaring marinig sa wisebuddahjingles.com

Radio Jingles for Number 1 Rated Stations

Radio jingles or radio imaging, for the technical people imaging is the keyword, but mind you.

Most of the lay people in the industry are most used to the term radio jingles and they refer both to sung and spoken radio imaging.

But whatever term you use, imaging is essential. If you are a top rated, number 1 radio station, how many times can you say number 1?

In fact, when you just say “WERE THE NUMBER 1 STATION” on your sweepers, eventually it will lose it’s meaning.

That is why at some point in timer, WHTZ Z100 New York dropped the slogan NEW YORKS NUMBER 1 HIT MUSIC STATION in favor with New Yorks Hit Music Station.

Here are a few other ways to say you are number 1

  1.  Number 1 means you are always on top, your number 1 radio
  2.  The music just feels good, your on the number 1
  3.  Hit music belongs here, on your number 1 station

“But you still mentioned the phrase number 1”?

Stay calm! You can replace that with your station name.

They point here is to use phrases to build up to the number 1 positioning. Explain in simple terms why your station is number 1.

It does not have to be about your station, it can be about your listeners, your music.

That is the secret of effective radio imaging, don’t repeat the same words, the same message. Be creative and find new ways to say the same thought.

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