The former Apple manager was one of the most famous faces of Apple Music and iTunes: now Bozoma Saint John leaves Uber after only a year in which he was responsible for the brand, charged with renewing and improving the image of Uber in the days perhaps more blinds for the rental service
Bozoma Saint John became famous during the 2015 and 2016 Apple keynote when he took the stage to present the news of the Cupertino music sector: at that time he was responsible for the global marketing of Apple Music and iTunes.
In June of last year, the news: the woman manager left Apple to become responsible for the Uber brand.
Bozoma Saint John the energetic former manager of Apple Music leaves Uber after a yearJust a year later another change of role and company: Bozoma Saint John, for friends and colleagues “Boz” becomes marketing manager of Endeavor, a company specializing in the selection of entrepreneurial talents.
Even if the position in Uber lasted only one year, it was anything but negative. When Bozoma arrived in Uber, the company was challenged in several important markets in which it operated, both by political and government representatives and by the associations of half-world taxi drivers for having distorted a service and a consolidated sector for decades.
Added to this were the scandals generated by the behavior and attitude of Travis Kalanick, co-founder and then CEO of Uber, who left his positions in the company a few days after Bozoma’s entry into the company.
For a year Bozoma was the public face of Uber in the US, not only participating in technology conferences with media and press, but also releasing numerous interviews to all the major newspapers, including Vogue, New York Magazine, Glamor and Cosmopolitan.
Also thanks to Bozoma the image of Uber has definitely improved in recent months, a work of embellishment and cleanliness that has contributed to the change at the top. The new CEO Dara Khosrowshahi who replaced Kalanick took on a much more conciliatory and responsible tone than his predecessor.
The appreciation of Bozoma’s work in Uber comes from the CEO in office “I want to thank Boz for his contributions over the past year,” says Dara Khosrowshahi. “Boz joined Uber at a time when the company he was suffering, but his energy, optimism, and creativity were a key part of our turnaround. “