People nowadays listen to radio, not just on radio apps, forget cellphonse. Well yes, in the provinces they are a staple.
But online, especially among OFWs, it’s not all about websites and apps.
They listen to radio on YouTube!
The most popular content on radio is no longer music, when you are talking about the internet domain. It’s those non-music based content, the talk based shows like love letters, on air callins and what not.
And if your radio station does not provide that kind of content to your online audience, people will find a way.
To be fair, Barangay LS 97.1 has on its website an RSS or podcast of its latest episodes of their talk based shows.
They also have mobile apps for iOS and Android. But who wants to have an app for every station? When you can listen to them in one place?
YouTube is that place. People upload recorded radio shows especially the Barangay Love Stories and Wanted Sweetheart.
They become so popular, that these YouTube contents have more views than those from official radio station channels.
So Papa Dudut, anchor of Barangay Love Stories decided to upload episodes of his shows on his YouTube channel.
It’s tricky though, there is a reason why fm stations don’t even bother live streaming or uploading their on air content to YouTube.
It is because of the copyright ID protection of the platform.
Shows like Barangay Love Stories while it is mostly talk based, also plays music in the background, that mushy sentimental background music will get copyright IDed by YouTube and will be reported to authorities and as a result the video will be taken down.
Which is why radio DJs, take it upon themselves to post it and but clear them out first of any potential copyright problems.
It is time consuming, radio stations don’t have much manpower to do it.
What they are up against to though is the democratization of uploading content to YouTube. There are already established YouTube channels out there that post Barangay LS content with much more subscribers, so there is a lot of catching up to do.
Barangay LS starts to implement copyright protection to its radio shows, so they can take down those who upload their shows other than them.