All posts by RadioOnlineNow

iFM Manila’s Tiyo Paeng and Idol Dagol Goes Duel with Jokes on Klasik Segment

iFM DJs Tiyo Paeng and Idol Dagol face off in rounds of joke battle in segment called Klasik.

IFM is known for their innovative programming.

As well as for their out of the box radio production and imaging.

Jokes are a staple now in mainstream masa stations, if done right is an effective tool in capturing new and retaining solid listenership.

In other stations, jokes are most of the time canned or preproduced. 

iFM however performs their comic skits live.

They even incorporate it in their radio imaging.

For as long as people still laugh at them, jokes will still be a mainstay in pang masa radio in the Philippines.

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Manila Broadcasting Company, Yes The Best 101.1 DWSS FM Widen Social Media Reach

Visit YesTheBest.com.ph – Listen Live to Yes The Best 101.1 Manila

As the leading radio network in the Philippines, Manila Broadcasting Company (MBC) recognised that social media was the best way to bring better content and an enhanced experience to their millions of listeners.

But with only six content producers responsible for over 100 social media accounts across the Philippines, time was at a premium. MBC needed a solution to streamline their workflow in order to help boost awareness, drive brand loyalty, and deliver relevant social media content to their audience.

Using Hootsuite to manage their accounts and analyze data, Manila Broadcasting Company’s Yes The Best radio station ran their highly successful Yes The Guest campaign. Their team generated over 535,000 views—in just fifteen days.

Manila Broadcasting Company’s FM channel 101.1 Yes The Best is the second most listened-to radio station in the Philippines. With over 1.6 million Facebook fans, 47,300 Twitter followers, and 56,200 Instagram followers, the station wanted to boost brand loyalty, increase awareness, and grow listenership.

With the Yes The Guest campaign focused on what drives millennials to consume content on social, the radio station partnered with popular social media influencers in the Philippines to create on-air and social media content.

How they did it: Streamlined their processes: Posting content and interacting with their audience in real time was a high priority for this campaign.

Instead of spending hours trying to organize their social media team and content, Yes The Best was able to use Hootsuite to see all their posts—and audience replies—in one place.

They were also able to clearly see how the campaign was performing and how the audience was responding. Instead of having to gather performance data natively across the different social media platforms, they were able to use Hootsuite to analyze all data in one place.

Thanks to the efficient workflow, the team was able to instead focus on the events taking place so they could create better content in the moment.

Got to know their audience: Manila Broadcasting Company’s FM Programming group and New Media Department aim to make
valuable content that resonates with each unique audience group.

Yes The Best is called “The Millennials’ Choice,” so targets a younger demographic. Knowing the market and the brand voice that resonates with their audience, Yes The Best created campaign content to engage their community, “superfans,” and core listeners. Using influencers who already had large online communities made up of millennials, Yes The Best was able to tap into and connect with this core demographic.

Focused on dynamic content creation: Each Manila Broadcasting Company FM station makes sure on-air messages are in sync with their online content—but this doesn’t mean sticking to a rigid schedule. With dynamic content, the social media managers were ready to create posts based on real-time events. With their Hootsuite foundation in place, they were able to adjust quickly to whatever was happening in-studio with the Yes The Guest campaign. From there, they
could efficiently build unique content for the most fitting platform.

Established winning calls to action: The Yes The Guest campaign is one example of how Manila Broadcasting Company uses effective calls to action.

Their radio personalities regularly encourage listeners to engage with the program on social media, such as by joining the conversation on Twitter with a particular hashtag, or by sharing their thoughts on a video shared to the station’s Facebook Page. When they know what action they want their listeners to take, it’s easier to measure what content is acting as a trigger for them to engage.

The results

The Yes The Guest campaign was an enormous success for Manila Broadcasting Company.

Their main goal was to introduce Yes The Best to a larger community and grow their audience. Yes The Guest resulted in:
Over 14,300 brand-new Facebook fans for the station’s page
221 percent average increase in positive sentiment over two months
118 percent increase in engaged users
172 percent increase in video views

Not only that, but by running this campaign they saved over PHP 2,140,000 pesos, equivalent to over $42,800 U.S.
The campaign generated over 535,000 views, an average post reach of over 613,000, and more than 13,000 comments. Download the report here

Download Free Radio Jingles: Radio Online Loader (3 Cuts)

Download this free radio imaging package consisting of 3 cuts.

This includes 1 ID jingle matrix, fully produced with FX, intro and music background, all you need to do is add your station name.

This is great for podcasters, online streaming stations that would like to showcase their website and the latest buzz in the world of pop culture.

Also comes with 1 ID stager or without the voice with the bed and FX and the stripped down version of 1 sweeper version, just add your station liner.

Download this free radio jingle from the link here

Click to download here

 

DJ Papi Charlz Resigns From MOR 101.9 Manila

DJ Papi Charlz Resigns From MOR 101.9 Manila

Fellow MOR DJ Popoy announced this on social media. Papi Charlz who is originally from Cebu is now focusing on his restaurant business.

Maraming Salamat sa maraming taon ng pinagsamahan sa trabaho Papi. Sa lahat ng kwentuhan,tawanan,iyakan,kasama na rin ang pabugso-bugsong tampuhan. Sa trabaho lang natapos ang pagsasamahan natin Charlie. Ang pagka-KAIBIGAN tuloy-tuloy lang hanggang pare-pareho na tayong bahagi nalang ng nakaraan at hindi na mapapakinggan sa radyong ating pinag-silbihan. Best of Luck to your next endeavor Kumpareng Papi Churley Bhoi Ladres Felisilda. God will bless people with a good-heart like you continuously. Pare,maraming Salamat ulit. Welcome ka lagi sa bahay ko para mag-patawa at mag-drama. Like you always do.

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iFM 93.9 Manila Hits A Jackpot with Popular Impersonator and DJ Pangulong Dagong

iFM 93.9 Manila Hits A Jackpot with Popular Impersonator and DJ Pangulong Dagong 

iFM is really known for their innovative production and programming.

The station is home to much talked about personalities like Mr. Kantotero and programs like Kamote Club.

Now they have found a new gem with Pangulong Dagong, obviously an impersonation of the Philippine President.

He perfectly mimics the voice, even the nuisance and little details.

He is joined by another impersonator personality Sic Mukhang Puson, an impersonation of Asec Mocha Uson. 

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MOR DJ Gets Nod for Radio Personality Award

DJ Jhaiho of MOR 101.9 Manila is nominated for Push Radio Personality.

This is part of the Push Awards 2017 under the category Push Personality.

Voting can be cast at pushawards. com

Kapamilya at kaMORkada ako po ay nominated bilang Push Radio Personality sa Push Awards 2017! Hanggang Sept 24 po ang last day of voting 😘💋❤️ please share says DJ Jhaiho on IG

Listen to DJ Jhaiho on MOR 101.9 For Life Manila. Send your song requests, greetings, and dedications.

DJ Jhaiho is also available for events hosting and MCing.

DJ Jhaiho contact number (0906) 520 8197.

Radio Jingle Ad for Milo is LSS Hit, Brand Reveals Reason for Choosing James Reid as Endorser

Basta energy, energy gap …

This line is very among teens and grade schoolers.  

The new radio ad jingle for Milo featuring James Reid, a popular actor in the Philippines induces last song syndrome.

Asked by consumer, Milo explained why they chose James Reid as ensorser.

Aluqah: Why did you choose James Reid as endorser?

Hi, Alucaq! Thanks for your interest in MILO®. We saw James Reid as a fit MILO® ambassador for many reasons. He was an athlete in Australia before moving to the Philippines. He enjoyed swimming and competed in gymnastics. Despite his hectic career schedule, James remains fit by doing regular exercise in different forms including dance, which he loves. We hope this answers your question!