Category Archives: Radio Commercials

MOR 91.9 CDO Top 20 Most Often Requested Weekly February 23, 2013

MOR 91.9 CDO Top 20 Most Often Requested Weekly February 23, 2013

Here is the latest countdown results on MOR 91.9 CDO Top 20 Most Often Requested Weekly February 23, 2013

Included in the countdown is David Guetta feat Sia – Titanium .

Also included in the countdown is One Direction – Kiss You .

Also, check out KZ Tandingan – Killing Me Softly .

Making its way in the list is Enrique Iglesias feat Daddy Yankee – Finally Found You .

And then there is One Direction – Little Things .

Check out the complete list below and check back this site for more of the latest chart results. Continue reading MOR 91.9 CDO Top 20 Most Often Requested Weekly February 23, 2013

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Sales Tip from the RAB Training Academy: Seeing the Client and Keeping the Agency Happy

John Potter, VP/Director, RAB Radio Training Academy

It makes sense to call directly on the client even if the client has an advertising agency. We not only learn of clients’ objectives first-hand, but we build relationships.

So what happens when the agency tells you to stay away from the client and deal only with the agency? “If you call on the client I’ll never buy your station again!” Here are just four ideas:

1. Some sales managers tell salespeople their job is on the line if they do not call on all clients, whether there is an agency or not. The salesperson can now say: “I respect that you are asking me to not call on the client, but I can lose my job if I don’t.”

2. Softly tell the agency: “The client belongs to both of us and I must maintain contact with them as well as with you.”

3. Stop by clients and thank them for their business. If the agency is unhappy, you can assure them you were only thanking the client.

4. My favorite explanation to your agency: “I am not going to present specific information to the client. I present that to you and your agency. But if I talk to the client and learn the client’s objectives directly from him/her, I will be a better resource to you by bringing you only the most relevant recommendations.”

These don’t work all of the time, but we must try to get to clients to maximize revenue.

Relevant articles you should read:

A Good Script for An Optical Radio Ad Commercial

A Good Script for Optical Radio Ad Commercial

One of the most annoying ads I get to hear and produce even myself are ads for Vintage Vision International, a chain of optical clinics. Radio stations from Visayas and Mindanao are more familiar with this. More often than not, the client would provide the script. But can they think of another?

Continue reading A Good Script for An Optical Radio Ad Commercial

Campus Radio Returns Easter Sunday as Campus FM?

No details however about the re-launch. In fact, there is still no definite dial point set for the new Campus Radio. My hunch says that the people behind the return are dropping the “Campus Radio” logo and instead will be using “Campus FM”.

Here’s a probable reason. “Campus Radio” is still a GMA property. However, they can have the word “Campus”. My first guess was that the guys will be using “Campus XX.X” (with X as the new dial point). But I am pretty much sure that ‘Campus FM’ will push through.

The exchange of comments and speculations are still hot on pinoyexchange.com and on a Friendster-like website www.campusradio.co.nr. But as Jimmy Jam says in his blog www.bigbadjimmyjam.blogspot.com “facts shall reveal themselves further, as the proverbial plot thickens”.

Continue reading Campus Radio Returns Easter Sunday as Campus FM?