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2 Days To Go Before Campus Radio Relaunch

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Campus Radio Relaunch

It’s midnight of March 21, 2008 when I wrote this post, just barely two days before the re-opening, re-broadcast and re-launch of the new Campus Radio. Easter Sunday definitely means the start of the new school year.

Meanwhile, here’s a fresh radio sales tip from RAB, great to use when sales drive resumes on Monday.

Team Approach – Use a team approach toward marketing. Include input from manufacturer brand managers and field marketers, category managers and store ops. When learning about a retailer, determine key initiatives and destination categories in order to find the most powerful decision makers and create programs with the best chance of gaining approval.

Source: John Munson, Morrison and Abraham, jmunson@morrisonandabraham.com, 781-986-2100. If you liked this tip, you will love Morrison and Abraham s industry trainings and sales tool called Sellers Source.

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Campus Radio Returns Easter Sunday as Campus FM?

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No details however about the re-launch. In fact, there is still no definite dial point set for the new Campus Radio. My hunch says that the people behind the return are dropping the “Campus Radio” logo and instead will be using “Campus FM”.

Here’s a probable reason. “Campus Radio” is still a GMA property. However, they can have the word “Campus”. My first guess was that the guys will be using “Campus XX.X” (with X as the new dial point). But I am pretty much sure that ‘Campus FM’ will push through.

The exchange of comments and speculations are still hot on pinoyexchange.com and on a Friendster-like website www.campusradio.co.nr. But as Jimmy Jam says in his blog www.bigbadjimmyjam.blogspot.com “facts shall reveal themselves further, as the proverbial plot thickens”.

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