Category Archives: Philippines Radio

Manila Broadcasting Company, Yes The Best 101.1 DWSS FM Widen Social Media Reach

Visit YesTheBest.com.ph – Listen Live to Yes The Best 101.1 Manila

As the leading radio network in the Philippines, Manila Broadcasting Company (MBC) recognised that social media was the best way to bring better content and an enhanced experience to their millions of listeners.

But with only six content producers responsible for over 100 social media accounts across the Philippines, time was at a premium. MBC needed a solution to streamline their workflow in order to help boost awareness, drive brand loyalty, and deliver relevant social media content to their audience.

Using Hootsuite to manage their accounts and analyze data, Manila Broadcasting Company’s Yes The Best radio station ran their highly successful Yes The Guest campaign. Their team generated over 535,000 views—in just fifteen days.

Manila Broadcasting Company’s FM channel 101.1 Yes The Best is the second most listened-to radio station in the Philippines. With over 1.6 million Facebook fans, 47,300 Twitter followers, and 56,200 Instagram followers, the station wanted to boost brand loyalty, increase awareness, and grow listenership.

With the Yes The Guest campaign focused on what drives millennials to consume content on social, the radio station partnered with popular social media influencers in the Philippines to create on-air and social media content.

How they did it: Streamlined their processes: Posting content and interacting with their audience in real time was a high priority for this campaign.

Instead of spending hours trying to organize their social media team and content, Yes The Best was able to use Hootsuite to see all their posts—and audience replies—in one place.

They were also able to clearly see how the campaign was performing and how the audience was responding. Instead of having to gather performance data natively across the different social media platforms, they were able to use Hootsuite to analyze all data in one place.

Thanks to the efficient workflow, the team was able to instead focus on the events taking place so they could create better content in the moment.

Got to know their audience: Manila Broadcasting Company’s FM Programming group and New Media Department aim to make
valuable content that resonates with each unique audience group.

Yes The Best is called “The Millennials’ Choice,” so targets a younger demographic. Knowing the market and the brand voice that resonates with their audience, Yes The Best created campaign content to engage their community, “superfans,” and core listeners. Using influencers who already had large online communities made up of millennials, Yes The Best was able to tap into and connect with this core demographic.

Focused on dynamic content creation: Each Manila Broadcasting Company FM station makes sure on-air messages are in sync with their online content—but this doesn’t mean sticking to a rigid schedule. With dynamic content, the social media managers were ready to create posts based on real-time events. With their Hootsuite foundation in place, they were able to adjust quickly to whatever was happening in-studio with the Yes The Guest campaign. From there, they
could efficiently build unique content for the most fitting platform.

Established winning calls to action: The Yes The Guest campaign is one example of how Manila Broadcasting Company uses effective calls to action.

Their radio personalities regularly encourage listeners to engage with the program on social media, such as by joining the conversation on Twitter with a particular hashtag, or by sharing their thoughts on a video shared to the station’s Facebook Page. When they know what action they want their listeners to take, it’s easier to measure what content is acting as a trigger for them to engage.

The results

The Yes The Guest campaign was an enormous success for Manila Broadcasting Company.

Their main goal was to introduce Yes The Best to a larger community and grow their audience. Yes The Guest resulted in:
Over 14,300 brand-new Facebook fans for the station’s page
221 percent average increase in positive sentiment over two months
118 percent increase in engaged users
172 percent increase in video views

Not only that, but by running this campaign they saved over PHP 2,140,000 pesos, equivalent to over $42,800 U.S.
The campaign generated over 535,000 views, an average post reach of over 613,000, and more than 13,000 comments. Download the report here

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DJ Papi Charlz Resigns From MOR 101.9 Manila

DJ Papi Charlz Resigns From MOR 101.9 Manila

Fellow MOR DJ Popoy announced this on social media. Papi Charlz who is originally from Cebu is now focusing on his restaurant business.

Maraming Salamat sa maraming taon ng pinagsamahan sa trabaho Papi. Sa lahat ng kwentuhan,tawanan,iyakan,kasama na rin ang pabugso-bugsong tampuhan. Sa trabaho lang natapos ang pagsasamahan natin Charlie. Ang pagka-KAIBIGAN tuloy-tuloy lang hanggang pare-pareho na tayong bahagi nalang ng nakaraan at hindi na mapapakinggan sa radyong ating pinag-silbihan. Best of Luck to your next endeavor Kumpareng Papi Churley Bhoi Ladres Felisilda. God will bless people with a good-heart like you continuously. Pare,maraming Salamat ulit. Welcome ka lagi sa bahay ko para mag-patawa at mag-drama. Like you always do.

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iFM 93.9 Manila Hits A Jackpot with Popular Impersonator and DJ Pangulong Dagong

iFM 93.9 Manila Hits A Jackpot with Popular Impersonator and DJ Pangulong Dagong 

iFM is really known for their innovative production and programming.

The station is home to much talked about personalities like Mr. Kantotero and programs like Kamote Club.

Now they have found a new gem with Pangulong Dagong, obviously an impersonation of the Philippine President.

He perfectly mimics the voice, even the nuisance and little details.

He is joined by another impersonator personality Sic Mukhang Puson, an impersonation of Asec Mocha Uson. 

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MOR DJ Gets Nod for Radio Personality Award

DJ Jhaiho of MOR 101.9 Manila is nominated for Push Radio Personality.

This is part of the Push Awards 2017 under the category Push Personality.

Voting can be cast at pushawards. com

Kapamilya at kaMORkada ako po ay nominated bilang Push Radio Personality sa Push Awards 2017! Hanggang Sept 24 po ang last day of voting 😘💋❤️ please share says DJ Jhaiho on IG

Listen to DJ Jhaiho on MOR 101.9 For Life Manila. Send your song requests, greetings, and dedications.

DJ Jhaiho is also available for events hosting and MCing.

DJ Jhaiho contact number (0906) 520 8197.

RX 93.1 New Station Logo, First Radio Station To Manage Jocks Like Artists

Radio Station RX 93.1 is tapping the services of a talent management arm to take care of its DJs similar to that of how networks and large talent arms manage celebrities and actors.

Time was when on air personalities were just consigned inside the confined radio broadcast studios were basically content with tuning in to the DJ’s on air delivery. However, that was such a long time ago. Nowadays, DJs are as yet the prominent figures they are a result of the centuries old medium, yet they likewise appreciate a prominent in online networking, TV or live occasions, showing not only their broadcasting pipes, but rather even their appearances and identities.

That is the reason the radio muscle heads of Monster RX 93.1 have such a noteworthy effect on their audience members’ lives. The Monster as of late declared its elite association with Curve Entertainment for the administration and improvement of select individuals from the station’s Air Staff.

As most everybody knows, Monster RX 93.1 is the main upscale-group pop radio station in Manila, effectively open for web based content streaming around the world. As the years progressed, Monster RX 93.1 has been a record champ of 11 Best FM Radio Station grants from the prestigious KBP Golden Dove Awards on top of the station’s numerous honors.

At the 25th KBP Golden Dove Awards held last May 16, The Monster was at the end of the day declared Best FM Radio Station – Metro Manila. Its sister station, Monster Radio BT 105.9 Cebu, won the honor for Best FM Radio Station – Provincial.

Curve Entertainment, in the mean time, is comprised of the absolute most regarded names in Philippine music, record and show enterprises. Curve was the decision of The Monster to be its in-house agency with an end goal to build up the aptitudes and extend the chances of its chief DJ gifts.

RX 93.1 meanwhile unveiled this new logo bug on their Instagram account.

Barangay LS 97.1 Is Number 1 in Mega Manila Based on Recent Survey


DWLS FM 97.1 Barangay LS is number 1 station in Mega Manila.

This is based on data released by Nielsen as of May 2017.

DWLS beat DZMB 90.7 Love Radio under Manila Broadcasting Company and DwRR 101.9 My Only Radio For Life under EBS ZBN.

Wanted Sweetheart and Barangay Love Stories are among the most listened to radio shows of the station which are also simulcast nationwide in sister stations under the Barangay brand.

Watch Live Video Streaming of Spirit FM Batangas 99.1 with Misis Gee

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DWAM-FM 99.1 MHz Batangas City, Philippines is your most loved radio station in Batangas. DJs: Joseph, Raynuts, Andy, Jimmy, Mark, Louie,Skye and Dominique Catch us live on the web.

Your most loved no.1 radio station in mega Batangas and past

DWAM-FM, working as 99.1 Spirit FM, is a congregation controlled music FM station possessed by Archdiocese of Lipa, and worked through the Radio Bayanihan System, as a component of the across the country Catholic Media Network. The station’s studio is situated at the second floor, Balmes Building, Barangay 7 C. Tirona St. (once in the past at the Basilica of Immaculate Conception) Batangas City, while the transmitter is situated at Brgy. Sto. Domingo, Batangas City, Philippines; both imparting offices to its religious sister station, ALFM 95.9 Radyo Totoo. It works every minute of every day aside from ends of the week and Holy Week of every year where the greater part of the stations writing computer programs is seized by simulcasting Special Programming with ALFM 95.9.