“The mobile sector, with its huge amount of data and the growing public, is sucking up the entire advertising industry . ”
This is Davis Hebert, an analyst with the US financial services multinational Wells Fargo, during his presentation at Pillsbury Broadcast Finance breakfast at The Radio Show 2018 (an event held in Orlando last week, which has been investigating issues related to the financial status of radio industry and in which industry leaders and financial experts participate).
In the debate on economic data related to the trend of radio reported by a Radio Ink article of 09/27/2018, Hebert has launched a clear message: despite the economy is booming, the radio is receding. The heavy debt collected by the two largest owners of US radio groups , iHeart Radio ( now back in line with the financial crisis that went through it ) and Cumulus, which would have dampened the interest of investors in all the radio sector.
The result is that the digital market, driven by the mobile sector, is taking share and is destined to become the first global media category thanks mainly to the use of Search, Social and Video by users, whose consumption is moving towards the digital world.
In this scenario, according to Hebert, this year the sale of advertising space on the web (and especially mobile advertising ) is expected to increase by almost 40% and the biggest beneficiaries of these revenues will be the two global media dealerships dominating Search and Social, that is Google and Facebook; with regard to radio, on the other hand, a decrease of 2% is expected.
Despite this, a rise for the radio sector should come from the next US election campaign: Magna Global , intelligence division of IPG Mediabrands, would have predicted this political event at 2.9 billion dollars.”Most of these revenues will go to local TV, but the radio could get 5-7% of this revenue,” says Hebert.
For the radio, this could be an opportunity for regrowth, given the difficult period that is going through. “2018 is an important transition year for the radio industry,” says Wells Fargo, an analyst who identifies four rapidly expanding sectors in the world market where radio could invest to win back the public and establish itself as the main medium for audio listening: mobile streaming , podcasting , smart speakers and big data.
DWLS FM Barangay LS 97.1 live audio streaming has been the most requested by listeners and fans from overall the world.
Especially from OFW listeners, they have been asking and looking for reliable internet streaming of the station.
It used to be that only DZBB is the only GMA radio station streaming on the web. But now, DWLS finally has their own webcast.
To tune, visit http://www.gmanetwork.com/radio and there you will have an option to listen to DZBB AM or DWLS Barangay LS 97.1.
Opening the link will point to a popup window so make sure you web browser allows popups.
Then it will display an embedded audio player using YouTube. This means DWLS is streaming their radio broadcast using YouTube.
You cannot find though the live streaming video if you search it on YouTube website or YouTube app that is because the video is unlisted.
Now there are many benefits to streaming your radio station’s broadcast to Youtube, first it is free, reliable and the reach is unbelievably wide.
There is also this opportunity to monetize the streaming using ads or superchats and memberships given that their streaming video is uploaded by their verified GMA Network channel account.
There are however downsides too. If you don’t like other websites embedding your video that can be tricky although you turn off the embed option, that means your listeners can only listen or watch to your streaming video from the YouTube website or YouTube app.
Now that is a double edged sword for GMA because they want to embed their video onto their own webpage, disabling the embedding option means they cannot embed their video onto their own website, which by the way is also monetized by Adsense.
Another downside that the Content ID or Copyright matching on YouTube is aggressive. Even with a verified and known major YouTube channel owner like GMA Network they are still not spared from the copyright strikes or Content ID matches on YouTube. This means anytime, their streaming video can be taken down which is bad for listeners.
Unless of course they have a special arrangement with YouTube they will be spared from that.
The good news is that the listeners are the winners, finally they can listen to their favorite radio shows on DWLS Barangay LS 97.1.
It is clear though if this streaming capability is available to listeners outside the Philippines.
You can tune in at https://www.gmanetwork.com/radio
Julie Anne San Jose will perform on August 1, 2018 her latest single Tayong Dalawa as a YouTube exclusive on Wish 107.5 Official YT Channel.
The single is now available for streaming on Spotify and Apple Music.
Julie Anne is one of the top OPM artists on Spotify with over 752,825 monthly streams.
The modern pop ballad is part of her latest album Breakthrough which has 7 songs released under Universal Records.
Dubbed as the Lover Boy ng Kakasaldaha, DJ Rico Romantico is one of the favorite radio DJs of MOR 101.9 Manila.
He is the other half of the KwelaTandem on the number 1 station not only in Metro Manila but also abroad as the station is heard over at MOR1019.com and internationally via their TFC app.
Best known for their tandem with Maki Rena, Rico Romantico is bubbly and perfect for the morning slot Morning Pinas.
A big difference of him over other radio morning shows, is that he does not need to be loud in order to catch attention.
While other DJs employ boisterousness to appeal and sound funny on the air, Rico just simply is that barkada guy we know who knows how to handle barkada conversations.
And he is just pleasing to listen to, not very pretentious.
Listeners like because he really is generous with his partner Maki Rena, hindi sila nagsasapawan.
Tune in daily for MORning Pinas from 5 am to 9 am only on MOR 101.9 for life!
Contact DJ Rico Romantico on MOR 101.9 Telephone number, Requests, Greetings, Dedications, Letter sending
(032) 422 1954
(02) 416 6300
(02) 924 2684
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