Tag Archives: Magic 106.3

Bacolod FM Stations Improve Their Station Playlist – Magic 106.3, Star FM Bacolod

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Magic 106.3 and Star FM Bacolod has recently updated their playlist to reflect a more radio-leaning audience as the health crisis has pushed more Filipinos to tune in to radio.

Magic 106.3 has updated their playlist to lean more into A-B segment. With more students staying at home, the station catered to more upscale music as they received requests from this audience group.

Star FM Bacolod which often stays with the CDE format has now added more upscale songs to cater to a broader audience.

Traditional listeners who are public utility drivers are stuck at home and prefer listening to AM or news oriented formats to get updated with the health situation.

This improvement of station playlist is a testament that radio listening has increased and that stations are responding to the listening appetite of stay at home Filipinos.