Broadcasting radio simulcast on cable television is a broadcast activity that is never new to us. That’s why when Manila Broadcasting Company was approached by InfoCom Technology, a subsidiary of ePLDT to provide content for their interactive cable TV channel CubeITV, the network never hesitated to say yes.
It is without doubt that the ratings-survey blues that both ABS-CBN and GMA Network, including AGB Nielsen Philippines are facing right now are really making a huge wave of doubt about how surveys are made here in the Philippines. Both networks have already aired spots stating their position on the issue. While we should leave this to the court, we can’t help but think how credible are the ratings results and surveys conducted in our country, especially for the radio broadcast industry.