Category Archives: Philippines Radio

2 Days To Go Before Campus Radio Relaunch

Campus Radio Relaunch

It’s midnight of March 21, 2008 when I wrote this post, just barely two days before the re-opening, re-broadcast and re-launch of the new Campus Radio. Easter Sunday definitely means the start of the new school year.

Meanwhile, here’s a fresh radio sales tip from RAB, great to use when sales drive resumes on Monday.

Team Approach – Use a team approach toward marketing. Include input from manufacturer brand managers and field marketers, category managers and store ops. When learning about a retailer, determine key initiatives and destination categories in order to find the most powerful decision makers and create programs with the best chance of gaining approval.

Source: John Munson, Morrison and Abraham,, 781-986-2100. If you liked this tip, you will love Morrison and Abraham s industry trainings and sales tool called Sellers Source.

The latest buzz in radio imaging and production:

A Good Script for An Optical Radio Ad Commercial

A Good Script for Optical Radio Ad Commercial

One of the most annoying ads I get to hear and produce even myself are ads for Vintage Vision International, a chain of optical clinics. Radio stations from Visayas and Mindanao are more familiar with this. More often than not, the client would provide the script. But can they think of another?

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Provincial Radio Stations in the Philippines Go Online

Provincial Radio Stations in the Philippines Go Online

In my attempt to uncover station websites that have been existing on the information superhighway for a quite a while, I found five domains. Some are hosted free while others were given due budget. Four out of five websites are streaming their stations. Check out the sites below.

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ABS-CBN Radio Cotabato Plays “Laswa” Songs

MOR ABS-CBN Cotabato

MOR ABS-CBN CotabatoRecently we received this comment post from our dear reader. We thought sharing our reply to this reader will also be of concern to you radio people. We’ve heard similar cases before but this one really did catch my attention. Our reader goes by the name of Jake. And I believe this guy is an avid radio listener. I think he is just really concerned about what stations should supposedly play on the air! So here is his comment.

nagtatanong lang po… dito kc ako sa Cotabato and may radio Station dito ABS CBN peru ung mga song na pplay nila on air ay sobrang laswa.

recorded localy ang mga song then ung artis ay local din dito tapus ung instruments ay extracted sa mga Videoke ung mga midi files sa Videoke. tapus ung mga songs ay ay hindi binago peru ang laswa pakinggang kc wala na sa tuno… grabe pa naman ang airplay nila parang hit talga.

ung mga song gawa ng Alone, One Friend, Because of you basta ang dami na in one hour ay may 10 songs na localy recorded.

Anu ba pwede magawa dito?

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Benefits of Radio Broadcasting on TV

Benefits of Radio Broadcasting on TVBroadcasting radio simulcast on cable television is a broadcast activity that is never new to us. That’s why when Manila Broadcasting Company was approached by InfoCom Technology, a subsidiary of ePLDT to provide content for their interactive cable TV channel CubeITV, the network never hesitated to say yes.

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Can Radio People Manipulate Radio Ratings – Surveys?

It is without doubt that the ratings-survey blues that both ABS-CBN and GMA Network, including AGB Nielsen Philippines are facing right now are really making a huge wave of doubt about how surveys are made here in the Philippines. Both networks have already aired spots stating their position on the issue. While we should leave this to the court, we can’t help but think how credible are the ratings results and surveys conducted in our country, especially for the radio broadcast industry.

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