Benefits of Radio Broadcasting on TV

Benefits of Radio Broadcasting on TVBroadcasting radio simulcast on cable television is a broadcast activity that is never new to us. That’s why when Manila Broadcasting Company was approached by InfoCom Technology, a subsidiary of ePLDT to provide content for their interactive cable TV channel CubeITV, the network never hesitated to say yes.

Here’s an excerpt of the report which was taken from this page:

Infocom Technologies Incorporated, a subsidiary of ePLDT, recently signed an agreement with pioneer broadcast institution Manila Broadcasting Company, Inc. (MBC) for the latter to provide programming for Infocom’s interactive cable television channel CubeiTV.

The Memorandum of Agreement (MOA) between Infocom and MBC will allow CubeiTV, which airs on channel 67 for SkyCable and Home Cable subscribers, to air TV broadcasts of the morning radio shows of DZRH-AM straight from the DZRH radio studios in Pasay City. DZRH-AM (666 kHz Metro Manila) is operated and owned by the Manila Broadcasting Company, and is considered as one of the top AM stations in Metro Manila.

Aside from airing the DZRH radio shows on TV, CubeiTV also will provide the technology that will allow viewers and listeners to interact via short messaging system (SMS). Insights on topics discussed during DZRH shows can be sent through text and will be displayed onscreen through CubeiTV ‘s interactive chatroom.

Live airing of DZRH programs in CubeiTV will be available daily from 4:30 a.m. to 10:30 a.m.” We chose to air the morning shows of DZRH since morning is considered as “primetime for AM radio,” says Infocom President Edgardo R. Bautista.

Other DZRH radio shows will also be available daily on CubeiTV, such as the 12noon to 12:15 p.m. newsbreak and the 6:00 p.m. to 6:30 p.m. evening news.

When I was back in Ozamiz, I was also very familiar with stations broadcasting on TV. Y96 FM was also heard on FILProducts while 100.7 Cool Radio is on MCTV. In Cagayan de Oro, FM stations broadcasting on cable are no alien. But I was just wondering if is it really giving radio networks a benefit. Aside from additional medium of broadcast, what else can it do good for a radio station? Ratings? Is it more of a package deal between the network and the cable service provider?

What are you thoughts on this?

By the way, someone emailed us recently and asked if there is an online radio streaming for KillerBee 106.3. I am not sure if there is any but you can visit their website at


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