If I am to compare the present state of Philippine radio stations against US stations, I say Pinoy stations are way superior. Programming wise and sales wise, Philippine stations are more effective. Here is a list to explain.
1. Our music programming is far better than theirs.
Here in the Philippines, there are five formats that thrive Newstalk, Hot AC, AC, CHR and Contemporary Christian. In America, there is a radio station for each conceivable format. However, our playlists here in the Philippines are not limited to Top 40 songs. Programs are more diverse and the choice of music being aired are far broader. You don’t get to hear the same song in the next 30 minutes here in our country.
2. Our shows are more localized.
Syndicated shows are good, they keep listeners hooked, improve sales and lower expenses. But programming consolidation kills program localization. That is why most major FM networks in the Philippines prefer to have their stations programmed locally. Yes FM’s Nicole Hyala and Chris Tsuper are famous in Manila, but they have local hosts for their morning shows at Yes FM Davao.
3. Our station imaging and branding are more creative.
Radio monikers in the US sound the same wherever you are. Of course it also happens here in the Philippines. But come on, these radio station names are just so unique Wow Nindota Ah!, Radyo Natin, OK FM, Bigsound FM, Thunder Radio, Lovely FM, Campus FM, Barangay LS, My Only Radio, For Life 101.9 and Lupig Sila.
4. Our radio talents here are more talented.
Our disc jockeys here don’t just make bla blas on air. They do sales, they prepare the news, they produce commercials and promo spots.
This is perhaps the reason why our disc jockeys are in demand abroad. I know a pinoy DJ who now works at E fm in Sri Lanka. And if you happen to know Supermario, he used to be at Yes FM Manila, today, he’s a very popular jock at Power 98 FM in Singapore.
Another reason why our radio industry in the Philippines is still very healthy compared to Americans, is the fact that we are not plagued with media competition. iPods sure are a hit in the country, but our radio stations are not threatened with their existence. American stations do, in fact, iPod is not only their biggest threat, they have internet radio and satellite radio. Philippine radio stations do not keep a top 40 playlist that’s why our listeners don’t get bored. Our stations produce creative, original and local flavored shows that’s why our listeners stick. And best of all, we’ve got killer talents! So even if iPods and mp3 players become so affordable, people will still listen to terrestrial radio here in the Philippines.
What’s happing in the radio world, elsewhere:
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Tol
salamat sa mga praises! baka bumilog ng husto ulo ko:)
in fairness, we’ve indeed followed the US radio formats and made it pinoy style.
they’re still above in many ways. So many shows and personalities are under Premiere Radio – including Ryan Seacrest, Rick Dees, Casey Kasem, etc.
ang disappointment namin, especially the more educated and experienced veterans sa ating bayan ay ang pagka-sobrang masa ng istilo ngayon ng radyo sa ting bayan. di lang balbal ang lingo madalas kungdi minsan talagang sayad na sa pagka-cheap-sounding:( Tapos, un namang mga ibang DJs sobra namang twang and very US style na di naman ganon ang tunog pinoy. What I’m saying is, even if it’s mainstream, the expressions and wordplay shouldn’t be “california style” or “hiphop lingo” kasi sa bayan ni Juan, wala namang ghettos and kulturang ganoon. Dapat ung naiintindihan ng lahat – in other words, kahit ingles, kailangan layman’st terms diba?
the rules have always been the same: localize. But it doesn’t mean, na localize in a crooked way. For instance, the biggest mistake that our Ministry Of Education has done is to push for “tagalog” or “filipino” to be spoken more than English. With globalization and the future of our economy – kawawa naman si Juan! When we were kids, everything’s in English sa t.v. ngayon lahat translated na pati mga cartoons, etc. Wawa tuloy ung mga elementary students. Just ask the educators of today, they’ll tell you, na ang hirap turuan ng mga bata ngayon dahil sa epekto ng maling page-eduka sa bayan – MALI, WRONG, HAYY!!
Ingats!
mario
P.S.
I deejayed at KISS FM 101.1 pero di sa YES FM Manila. I deejayed on YES FM Sri Lanka:)
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Hi Manuel, thank for your valuable comment. I should respect that. You may elaborate though your point here.
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Everyone is entitled to their own opinion. As a veteran broadcaster for the greater part of my life and the owner of 6 broadcast stations I can clearly say: I cannot agree with you at all regarding “Better.”
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I want to know the prohrams inand the practices on aio broadcasting?
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I’ll just add some information about your blog. Pinoy FM Radio Stations are more popular than Americans because every radio segment has other purpose. Like for example, Barangay LS FM Manila’s segments has purposes. In the morning, they bring news. At noon, they have a countdown and an advice show. And at evening, they are trying to find someone a sweetheart. With this technique, radio listeners are more attracted to listen on their radio station. And this case is also happening in other stations.
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hi! i was browsing and looking for info about radio formats in the philippines then i came across your blog. i was wondering if you would be kind enough to give more information about the 5 formats you mentioned (namely Newstalk, Hot AC, AC, CHR and Contemporary Christian) and if you know a site that would give additional information. thank you so much. hope to hear from you.
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