I pulled a Campus FM off air montage last night, I caught Jimmy Jam on the air from 5-7 pm. He was having this cut-by-the-vocals ‘syndrome’ which is of course common among DJs. It was like at the top of the 5 pm drive when Jimmy Jam introed a Linkin Park song only to be caught by the vocals. I am always been a big fan of Jimmy Jam, but I believe the guy has an excellent talent in reinventing himself. Not because he was absent for a while in a CHR radio, but his style is just so 90s. (I’m sorry)
Big deep voices on the radio are not obsolete, they sound best in promos and liners. These days, what sells and cuts through in DJing are the boy-next door type of DJ voices. Gone are the days of the old Rick Dees or Casey Casem style of disc jockeying, so I should say my dear friend should reinvent himself.
Not in a way, that he should sound like a 16 year old kid. It’s just that the usual DJing stuff just don’t cut it anymore.
Anyway, I’d like to commend 99.5 Campus FM for a having a decent radio station imaging. Nothing beats a simple non-processed voiceover liners that say the words “99.5 Campus FM Is The Number One Hit Music Station in Metro Manila”. The traffic promo was nicely done, just lengthy though.
Check out the aircheck here.
You must read these:
- Voice Over Coach Yourself: How To Enhance Your Voice Skills
- ReelWorld One CHR March 2008 Update
- New KIIS FM Logo for Q-Music Netherlands
Not being a devil’s advocate, just want to hear the best sounds on Philippine radio. After all, that’s what we are known to be — good talent.