Tag Archives: 99.5 Campus FM

Aircheck, Radio News, Radio Programming

99.5 Campus FM Aircheck

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99.5 Campus FM Aircheck

I pulled a Campus FM off air montage last night, I caught Jimmy Jam on the air from 5-7 pm. He was having this cut-by-the-vocals ‘syndrome’ which is of course common among DJs. It was like at the top of the 5 pm drive when Jimmy Jam introed a Linkin Park song only to be caught by the vocals. I am always been a big fan of Jimmy Jam, but I believe the guy has an excellent talent in reinventing himself. Not because he was absent for a while in a CHR radio, but his style is just so 90s. (I’m sorry)

Big deep voices on the radio are not obsolete, they sound best in promos and liners. These days, what sells and cuts through in DJing are the boy-next door type of DJ voices. Gone are the days of the old Rick Dees or Casey Casem style of disc jockeying, so I should say my dear friend should reinvent himself.

Not in a way, that he should sound like a 16 year old kid. It’s just that the usual DJing stuff just don’t cut it anymore.

Anyway, I’d like to commend 99.5 Campus FM for a having a decent radio station imaging. Nothing beats a simple non-processed voiceover liners that say the words “99.5 Campus FM Is The Number One Hit Music Station in Metro Manila”. The traffic promo was nicely done, just lengthy though.

Check out the aircheck here.

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Not being a devil’s advocate, just want to hear the best sounds on Philippine radio. After all, that’s what we are known to be — good talent.

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Will 99.5 Campus FM Be Successful? Questions About the Return of Campus Radio

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I was so damn right when I guessed that Campus Radio will be returning today as Campus FM. Please refer to my blog post on March 13, 2008 here “Campus Radio Returns Easter Sunday as Campus FM?”.

99.5 Campus FM SuccessI also would like to congratulate jsbata at PEX for guessing the right dial point for Campus Radio’s return. Please refer to his post here. But above all I would like to congratulate Real Radio, Jimmy Jam, John Hendrix, the Campus Radio fans, to those who helpe in the petition and everyone responsible for the return of the legend. Hats off! Now, the buzz about the return of Campus Radio was unquestionably hot. It turned out to be a very successful publicity stunt, so again congratulations to all of you. In the coming days,  you will start raking serious money. You have successfully grabbed, combined and built a good market.

The questionable part however is that will this Campus Radio/Campus FM-return frenzy stay for long. Will this give Real Radio high ratings? Will Jimmy Jam and John Hendrix and the rest of the Campus FM staff live up to the expectations of the listeners? Will it turn out to be a real HIT this time? Will Jimmy Jam and John Hendrix become a victim again of MASS TERMINATION?

The answer? We will never know.

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