Media Companies Have A Big Problem with YouTube Music and Netflix

Those who do not think about their future can not have one. This is the synthesis of Ofcom’s report on BBC, according to which the worrying defection of young audiences is the fault of the ubiquity of new platforms that are opposed to those on the air, the inability to update themselves with changes in tastes and habits and renunciation. the exploitation of native content to the advantage of a nefarious alliance in co-productions with the on demand streaming platforms that are subtracting users.

The Ofcom  raises the alarm: the BBC is facing an unprecedented existential crisis due to its inability to reach a younger audience in the face of competition from commercial rivals and online offers YouTube Music(radio side) and Netflix (tv side).

The regulatory body, the Guardian explains in today’s article , has found that young people are increasingly turning away from the company’s TV and radio services and that the BBC is “not doing enough, fast enough” to reverse the situation and ensure that has a future audience for its existence.

Opcom’s research found that young people spend about an hour and 20 minutes a day consuming BBC content; about half the average for all age groups.

More deeply, one in eight young English does not currently consume any BBC content in a week; a worrying figure, given the current financing model of the UK radio and television company, which is based on convincing the overwhelming majority of the public to pay £ 150.50 a year.

According to the Ofcom, if part of the defections can be motivated by the “ubiquity of new technologies” (the reference is to the use of streaming on demand content on the move through smartphones and tablets, as opposed to the constraint of the stable location of television and indoor receiver or car radio for broadcasting over the air), on the other it must be said that competitors The same carriers (AM, FM, UHF, VHF), ie commercial radio stations, have done comparatively better than the BBC to retain the younger audience.

“The decline in use among young people is a concern, not only because this target is less served, but also because young people are fundamental to the future of the BBC,” reads Incom’s annual report on BBC’s performance.

The regulator also pointed out that BBC Three only reaches 8% of people in this age group every week, despite being an online channel specifically designed to attract younger viewers.

In summary, BBC is a broadcaster for old people. ” According to young people, it is too tied to conventional formats”, says the report, which censors the inertia of society despite being “aware of the challenges it faced” .

Although the informational authority of the BBC is not in dispute and the company has been praised for having ” enhanced the diversity of the people it represents on the air”, Ofcom has stigmatized in its report the position of users according to which “elderly women were often represented in certain roles while middle class individuals were overrepresented in the programs “.

Earphones’ turn from Ofcom to the radio-TV player on the need to become ” more transparent in explaining why BBC made certain strategic decisions and failed to focus on the distinctive content of the United Kingdom” and strong fears about”The growing use of co-production agreements by the BBC with global streaming companies such as Netflix to subsidize the production of large-budget films, such as the upcoming adaptation of Good Omens by Terry Pratchett and Neil Gaiman”.

“Third party financing allows the BBC to broadcast – and to the UK audience to enjoy – content that the BBC could otherwise not have been able to produce,” reads the report. “But funding is typically focused on programs with global appeal, rather than on content that specifically reflects the lives and problems of the British public. It is also uncertain whether the BBC can continue to rely on such agreements, given the growing attention of online streaming players to the production of their content, ” concluded Ofcom referring clearly to the renewed policies of Netflix.


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