Most radio stations would really love to have their radio shows or programs stand out. Each of the station’s program is unique – in its manner of presentation, the content and of course the audience.
A great way to kick off a radio program is by using show openers. These are station IDs used to launch a radio program and to transition programming from one radio show to another. Here’s a quick guide on how to make a killer show opener.
It begins with pen and paper and not the mic and Audition. Writing a good script means a lot, your show opener should describe amply about that radio program.
Keep It Short
Don’t make it too long, radio show opener IDs must be less than 30 seconds. You don’t want to keep your listeners waiting.
Back It Up
Choose a background music or bed that will be used as a theme on which the show opener ID will revolve. For example, if the radio show is about 80s music, make sure the bed and the production elements are those that depict the music and the feel of that era.
Use SFX and other Production Elements
Don’t just throw in some simple lines over a bed, make it hip by adding some production elements like artist drops, sound bites or other audio clip arts. SFX effects are great but it depends on the nature of the radio show. It should be used moderately as too much SFX will overkill your show opener ID.
Proper Production Technique
What you hear in the studio might not exactly what you hear on actual broadcast. Broadcast transmission can sometimes alter the finished product of your show opener ID. Sometimes, the sound effects could get blurred or get subtle. Make sure you adjust some Parametric EQ in Cool Edit or Adobe Audition. Use compression for the voiceover material and some hard limiting for finishing.
The most important aspect in creating show openers is definitely the originality and originality of the material. It must be catchy enough to keep your listeners stuck to their radio sets.
Download a showopener production element here . This site uses Badongo Uploading services for secured, hacker-free and virus free downloads. The downloads available in this site are for workshop purposes only.