On March 15, KBS ‘Music Bank’ first place went to the 5-member girl group ‘ITZY’ who finished the activity. It is already the ninth place that ‘did’ which debuted in January took first place in major music broadcasting. He made his debut at No. 1 on the eleventh day, and the first race continued. The YouTube view of his debut song “Dalda Dalya” also exceeded 10 million on the first day of February 10, exceeding 50 million in a week. As of mid-March, it has surpassed 85 million views. It is an unusually high score for the girl group’s debut song.

People say that they feel the impression of their group debut, which is one of the most memorable memories of the past. Unlike in the past, even the newcomers of traditional large-scale companies are taking a considerable time to get to market. That’s why the performance of ‘yes’ and JYP Entertainment is even more amazing.

‘Girl Crush’ Beyond ‘Tin Crush’

The keyword ‘is’ is ‘tin crush’. It is a very arbitrary word, but roughly speaking, it is a concept of “teen crush”, which refers to a woman with a clear charisma, plus teenage vigor. In short, it is a group that uses intense themes, but it has the key to being lively and light. It is the reason that ‘is’ contrasts with the black pink of the intense image, and contrasts with the tweet of the bright and cute image. The music and video of “Dalda Dalla” also fit well with this concept. The combination of a clear, heavier sound with a clearly stretched house beat adds tension. In the refrain suddenly a bright and familiar melody pops out and emphasizes “I am different” with a theme such as ” In the music video, surveillance cameras symbolize public attention to members, suggesting that members may reject it. The urban scenery that is spread out in the background is distorted by the vivid color and noise as symbolizing the dreams and arbitrary ten eyes. The members demonstrate confident smiles in different ways, digging proficient and dynamic choreography.

The completeness of songs and music videos for idol is not all about winning. The members who caught the attention of the public at a glance seem to be unique and outstanding. It is a reaction from male fans, but it seems to be particularly attractive to female fans. On the stage, there are charismatic performances with sharp eyes, and when they talk or laugh, there are those who look like a ‘quack’ and get lost even more. There have been times when the presence of male fans in the idol market has been on the rise, but there are many indications that loyalty and aggressive consumption power as fandom are not enough for women. As a result, the girl group has recently been focusing on female fans intensively.