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Why you can’t mention “Shopee” but “orange app” only on TikTok and Facebook

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Social media creators and online sellers are increasingly resorting to coded language, referring to e-commerce giant Shopee as the “orange app,” to avoid potential negative consequences on platforms like TikTok and Facebook. This practice stems from a combination of explicit platform policies and a widespread belief in algorithmic penalties, often referred to as “shadowbanning.”

The primary driver behind this trend is the competitive landscape of social commerce. As platforms like TikTok invest heavily in their own e-commerce features, such as TikTok Shop, they are actively working to keep users and transactions within their ecosystem.

On TikTok, the restrictions are more explicit. The platform’s community guidelines and policies for creators, particularly those engaging in commercial content and live streaming, discourage or outright penalize the direction of traffic to external websites, especially competing e-commerce platforms. Mentioning “Shopee” or including links to the platform in captions or on-screen text can lead to reduced visibility of a creator’s content. In markets where TikTok Shop is available, the platform has a vested interest in promoting its own service over rivals.

For Facebook, the situation is more nuanced and often described by creators as “shadowbanning.” While there isn’t a clear-cut rule from Meta (Facebook’s parent company) that prohibits mentioning “Shopee,” there is a strong belief within the creator community that the platform’s algorithm demotes posts containing external links to competitor sites. The rationale is that Facebook, like TikTok, aims to maximize user time on its platform. By penalizing content that directs users away, they can maintain engagement and ad revenue.

This has led to a form of self-censorship among creators who rely on these platforms for their livelihood. To avoid their content being suppressed by the algorithm, they use veiled terms like “orange app” (referencing Shopee’s brand color) and “blue app” (for Lazada). This allows them to direct their followers to their online stores on these platforms without explicitly naming them and risking a potential decrease in reach.

In essence, while the term “shadowban” is not officially acknowledged by these platforms, the impact on creator behavior is real. The fear of suppressed reach and the desire to maintain visibility in a competitive digital landscape have given rise to this creative, albeit necessary, workaround. As social media platforms continue to evolve into integrated shopping destinations, the tension between content creation and e-commerce competition is likely to persist, making the “orange app” a fixture in the online lexicon for the foreseeable future.

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Streaming Station

In 2023, how do artists benefit greatly from streaming platforms?

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Streaming platforms allow musicians to reach more fans than ever before by making their music available online at any time. This gives them greater exposure which leads to increased popularity and financial success.

For a local artist from the Philippines, is it a viable option for me to sell my songs via streaming? Absolutely! Streaming platforms provide a global audience for your music, allowing you to reach listeners from all around the world. It’s a great way to expand your fanbase and potentially generate income from your songs. Give it a shot and see where it takes you!

How many songs should I write or produce for streaming to be sustainable for me as an artist?

There’s no fixed number of songs that guarantees sustainability, as it varies for each artist. However, the more songs you have available on streaming platforms, the greater your chances of gaining traction and building a dedicated following. Focus on creating quality music that resonates with your audience, and keep releasing consistently to maintain engagement. It’s a journey, so enjoy the process along the way!

I am looking into entering the realm of audio, is podcasting a good option for me? How much will I earn?

I think podcasting has lots of benefits. The value will depend on your audience, but I think it’s worth it.

So what are the topics that are high in engagement and high in revenue when it comes to podcasting?

That depends on what interests you most personally. But generally speaking, topics related to current affairs tend to perform well because they spark discussion among audiences. Other popular genres include comedy, entertainment news, and true crime stories. Whatever topic you choose, make sure there’s enough demand for it first before investing too heavily in production costs.

How much does a podcast producer earn with their podcast related to news and global events, or comedy or showbiz?

It’ll largely depend on various factors including your content strategy and marketing efforts. But based on industry data, you might expect to receive anywhere from $15-$40 per thousand downloads. Of course, there are also additional sources of income beyond direct sales, such as sponsorships and affiliate links. So don’t forget to explore those options as well!

What is the rough estimate of revenue for a musician or producer who has 1000 songs on streaming platforms?

It’s challenging to provide an exact estimate as revenue from streaming platforms varies greatly. Factors like the popularity of your songs, the number of streams they receive, and the specific streaming platform’s payout rates all play a role. Additionally, revenue from streaming is typically not solely based on the number of songs but rather on the number of streams those songs generate. It’s best to research the specific payout rates for the platforms you’re considering and keep in mind that income can fluctuate over time.

If you have a monthly streams of 100,000 hours, what is the rough estimate of revenue for a musician or producer on streaming platforms?

With 100,000 hours of monthly streams, the revenue can vary significantly depending on the platform and the specific payout rates. As an estimate, you might expect to earn a few hundred to a few thousand dollars per month. However, it’s important to remember that this is just a rough estimate and actual earnings can differ based on various factors. It’s always a good idea to research the specific payout rates for the platforms you’re using to get a better understanding of potential earnings.

Is TikTok a better option for musicians and performers compared to Spotify?

TikTok and Spotify serve different purposes in terms of promoting and sharing music. TikTok can provide a platform for viral exposure and reaching a younger demographic, while Spotify is more focused on music streaming and building a dedicated fanbase. Both platforms have their benefits, so it’s worth considering utilizing both to maximize your reach and engagement. Ultimately, it depends on your goals and target audience.

As a starting musician or performer, should I focus more on TikTok or Spotify?

It’s a good idea to have a presence on both TikTok and Spotify, as they cater to different aspects of promoting your music. TikTok can help you gain visibility through viral trends and challenges, while Spotify allows you to connect with listeners who are specifically seeking out music. By utilizing both platforms, you can reach a wider audience and increase your chances of building a dedicated fanbase. So, I’d recommend focusing on both TikTok and Spotify to maximize your exposure and opportunities.