JAMES OUT, FOXX IN
Star 94 is switching from James to Foxx. Yes, or could it be? Rumor has it that Dave Foxx, Creative Services Director and the centennial voice of WHTZ Z100 New York, will be replacing Brian James as the official imaging voice for WSTR Star 94 Atlanta. As a response to competing station WWWQ Q100 FM, Star 94 aired a summer promo that went “thanks for making us Atlanta’s #1 Top 40 Station” which was voiced by Dave Foxx. Aside from this, there have been other Foxx-voiced promos aired at Star 94 and Foxx’s works have been given much exposure while Brian James’ imaging is getting less.
WSTR Program Director, Dan Bowen, can have all the discretion in the world to change the official voice for the station. Especially in a tight market like Atlanta, Dave Foxx is definitely a fitting voice for a CHR station that wants to sound fresh.
FULL STORY HERE
image from sxc.hu