iFM DJs Tiyo Paeng and Idol Dagol face off in rounds of joke battle in segment called Klasik.
IFM is known for their innovative programming.
As well as for their out of the box radio production and imaging.
Jokes are a staple now in mainstream masa stations, if done right is an effective tool in capturing new and retaining solid listenership.
In other stations, jokes are most of the time canned or preproduced.
iFM however performs their comic skits live.
They even incorporate it in their radio imaging.
For as long as people still laugh at them, jokes will still be a mainstay in pang masa radio in the Philippines.