You know what they say, auto ads are the lifeblood of radio. The blue skies, the crystalline raindrops, the fresh scent that only the woods give off. The Earth is a concentrate of colors and scents , which must be preserved, protected, enhanced. Hyundai tries to do it with hydrogen cars and has found among its travel companions BTS, the most famous pop band in South Korea and at the top of the charts all over the world.

With the video you see above, Hyundai and the BTS wanted to celebrate Earth Day on the 50th anniversary of its establishment . Earth Day 2020 was the right occasion, in a planet wounded by the coronavirus, to promote a different culture of protecting the environment and the health of the organisms that inhabit it, humans among others. Hyundai’s hope is to build a sustainable society in its production processes and its consumption, which finds in hydrogen the right push to shape the economy . On the other hand, a famous book by Jeremy Rifkin of some years ago had the same hopes.

Young, hugely popular, with over 20 million records sold worldwide , the BTS are testimonials of this campaign and at events such as the Grammys they arrive aboard Nexo , Hyundai’s hydrogen car. The name BTS stands for Bangtan Sonyeondan, which in Korean translates as "bulletproof boy scouts" , and they are now a myth not only at home, so much so that in the USA they have climbed the charts as only the Beatles before among the foreign bands . Global Brand Ambassadors of Hyundai launched the #DarkSelfieChallenge for Earth Day, inviting them to post photos with the hashtags #DarkSelfieChallenge and #EarthDay on social networks by May 4th.