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PURE Jingles and kronehit Announce Jingle Package Launch of Super 80s

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Super 80s: Where Nostalgia Meets Modern Vibes

kronehit, Austria’s premier commercial radio station, has taken a bold step into the digital realm with the launch of Super 80s. This new station, now available nationwide on DAB+, celebrates the iconic music of the 1980s while infusing it with a fresh and contemporary twist. The station’s audio branding, meticulously crafted by PURE Jingles, strikes a harmonious balance between nostalgia and modernity.

A Musical Journey Back in Time

Super 80s caters to a diverse audience aged 35 to 54. Its carefully curated music mix spans pop, rhythmic pop, and rock hits from the unforgettable decade. Imagine grooving to classics like a-ha’s “Take on Me,” David Bowie’s “Modern Love,” Michael Jackson’s “Thriller,” and Van Halen’s “Jump.” These timeless tracks form the heartbeat of Super 80s, transporting listeners back to an era of neon lights, big hair, and leg warmers.

Crafting the Perfect Sound

To capture the essence of the ’80s while maintaining a contemporary edge, PURE Jingles collaborated closely with the station. The result? A custom jingle package that dances between nostalgia and innovation. Instead of traditional “big choir” vocals, Super 80s features powerful, solo-based singers with a touch of crunchy voice processing. The station exudes energy, playfulness, and a sense of being right here, right now.

A Digital Radio Landscape Blooms

Dani Linzer, program director for kronehit’s DAB+ stations, shares the vision: “We wanted Super 80s to resonate with die-hard ’80s music fans while appealing to today’s audience. The partnership with PURE Jingles achieved just that—a sound that stands out in the digital radio landscape.” With 28 new stations launching this year, Austria’s DAB+ offerings continue to grow, reaching a total of 58 programs.

Thomas Giger, branding consultant at PURE Jingles, sums it up: “Our collaboration aimed for a modern feel, creating lively, ‘bouncy’ compositions. Super 80s isn’t just a trip down memory lane; it’s a vibrant station that feels like it belongs to today.”

So tune in, embrace the nostalgia, and let Super 80s transport you to a time when synthesizers ruled the airwaves and leg warmers were the height of fashion.

Check it out at https://purejingles.com/showcase/super80s and enjoy!