Written by: Paul Hollins of BlueRevolution.com

Music-based features have been around forever, yet in some formats they have fallen out of favour in recent years. However when they are done properly,programmed effectively and delivered in a contemporary way, music features really can drive additional audience and revenue.

A music feature can tick so many boxes:Ÿ

• Easy to create and don’t require any additional budget
• Gives your presenters something to cross-promote on the station
• Gives you a way of interacting with your audience
• Gives your Sales Department another sponsor able opportunity

In this ‘6 Of The Best’ article, I’ve compiled some ideas for music features that I’ve come across over the years, together with a few new ideas of my own. Continue reading 6 Best Music Features For Radio Stations →