Tag Archives: South Korea

TBS FM ratings dip after Kim Eo-joon left as presenter

TBS FM showed a noticeable decline in recent survey following the departuer of host Kim E-joon .

As a result of Hankook Research’s 2023 round 1 listening survey, SBS Power FM ranked first with 9.2% . In the morning current affairs radio program, it ranked first with 5.6%, and CBS Standard FM ranked second with 3.8%. In the afternoon current affairs radio programs, KBS 1 Radio took first place with 3.8%, and MBC Standard FM took second place with 3.6%.

Previously, in the 2022 round 4 survey, TBS FM ranked first in all programs with a 13.1% listening rate. Since the first round in 2018, it has been ranked first overall, including current affairs, for 20 consecutive quarters. In the same survey, TBS FM’s ranked first in the afternoon current affairs program with a 4.9% listening rate. However, in this survey, TBS FM current affairs programs disappeared from the main rankings.

There was also a noticeable change in the listening rate by channel. TBS FM’s listening rate, which recorded 16.2% in the 4th round in 2022, fell to 6.2% in this survey. In the midst of this, TBS’ new CEO Tae-Ik Jeong said, “We are launching a reorganization with competent in-house experts, redefining our channel’s identity, and thinking about finding suitable content.”

In terms of listening rate, SBS Power FM ranked first with 24%, followed by MBC Standard FM with 15.7% and CBS Music FM with 15%.

Meanwhile, Mr. Kim Eo-jun started a YouTube channel last January with a schedule and format almost similar to his previous stint . As of February 8, the number of subscribers is 1.23 million, and the number of simultaneous views to the morning live broadcast is about 180,000 to 190,000.

The sampling error of this survey conducted by Hankook Research on 3,000 listeners between the ages of 13 and 69 in Seoul and the metropolitan area from January 4 to 17 is ± 1.8 percentage points in the 95% confidence interval.