The advertising revenue for internet radio increased 21% in 2011 against revenues in 2010. This, according to a new report by the IAB or Interactive Advertising Bureau. But which internet radio content do advertisers pour in most of their money?
The IAB data mentioned Edison Research and Arbitron as sources for its report and revealed that 89 million web users have been tuning in to internet radio.
A bulk of the advertising spending came from the major businesses such as automakers, restaurants and retailers.
Mobile online radio listening has now become an increasing trend, says IAB, with 45% of listeners tuned in using smart phones.
Music, talks and sports are the primary formats. What Is The Most Listened To Internet Radio Content? Click here