Why Campus Radio Can’t Go Back On Air?


Why Campus Radio Can't Go Back On Air

It’s been a year since the tragic killing of the Campus Radio brand and it’s also been a year that Campus Radio are mourning on that loss. While fanatics of the popular Top 40 station are still bannering the flags in petitioning the return of Campus Radio, yet another tragedy unfolded just this month.

Why Campus Radio Can't Go Back On Air The Campus Radio crew, which Mike Enriquez morphed into “masa radio puppets” when he flipped WLS into Hot AC, were summarily dismissed (refer to blog post by Atong Bomb formerly Jimmy Jam). Mike Enriquez who is eager to make it to the top of the ratings game was so badly disappointed with the seemingly unsatisfying number 4 spot. So he secretly assembled a team of provincial radio talents to replace the existing air staff. Now, even the only remains of Campus Radio were obliterated! Campus Radio is now history.

But not so fast! Just recently, Jimmy Jam and John Hendrix detonated separately two bombs. The bombs shattered the anxiety of Campus Radio about the fate of their petition (refer here to blog post at RadioJingles.co.nr). The debris caused by the detonation promises fans of the return of Campus Radio. What was left of the explosion were rubbles of excitement and anticipation for their long missed radio friend is coming back (refer to these posts)

“All systems go” is what John Hendrix assures anxious Campus Radio fans. But it seems however, that Campus Radio will have a hard time coming back on the air. Here are the probable reasons.

The Campus Radio brand is a GMA property. Unless GMA gives it up, the team behind the return of “Campus” will have to look for other station logo, which is of course risky assuming that they want the station to be identified as the same “Campus Radio”.

Too many pop stations. Currently there are three radio stations that run on CHR format, DWRX, DWTM and DWRT. Therefore, there will be plenty of them sharing the market. Not very profitable.

Although we can never really tell exactly how things will turn out, let’s just hope and pray for the best and of course for a sure-fire and very soon return of Campus Radio.

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