You can visit the M.O.R 97.1 website here
MOR Cebu is celebrating its twelfth year already. The station still carries the slogan Lupig Sila which is a backronym for LS, as in DYLS (the station’s call letters). Before the MOR branding took off, the station used to be LS 97.1. A big irony back then, since it resembled GMA’s flagship station WLS 97.1 in Metro Manila. Anyhow, MOR came into the picture, but the new branding was not that effective. The MOR jingle probably was the only that was helpful. Other than that, the station clung to its “LS” branding. Lupig Sila became a popular catchphrase for the station. Lupig Sila is Cebuano for “Talo Sila”, a slogan that the station is still living up to, or is it?
Radio Ratings still has MOR 97.1 Lupig Sila as the top station in Metro Cebu. Second in place is GMA’s 99.5 RT Nindota Ah (“Ayos!” or “Nice!”, translated). MOR Cebu carries a masa format, typically playing pop songs and mostly OPM. It heavily plays rhythmic or dance tunes at the opening of the hour. MOR appeals mostly to younger listeners, 17 – 25, although a significant number of adult listeners listen to the station especially during drive time, 5-6 pm. Wanted Pangga is one of the station’s most listened to programs.
The words”Lupig Sila” over the years transformed from being a slogan to being a brand. In fact, just recently, the station is dropped MOR in their liners and started airing IDs that only contain “97.1 Lupig Sila” in the copy. This is a move that is also similar to DWRR’s rebranding from WRR 101.9 For Life to just 101.9 For Life. “Lupig Sila” is no longer a phrase that emphasizes the opponent’s defeat, it has become a positive statement.
If you actually put the catchphrase “Lupig Sila” side by side with other popular slogans of masa radio stations, it stands out. All other masa cathphrases like “Bisyo Na To”, “Kailangan Pa Bang I-memorize Yan”, and “Pwede!” centers on the station. “Lupig Sila” says something about the rival station, that they are “talo” — an effective radio marketing strategy indeed. The listener would not want to be listening to a “talunan” station.
On its 12th Anniversary, however, is the Lupig Sila branding still effective? Does this branding really help the station stay on top of the ratings game? Because in reality, what really puts DYLS FM as the king of the hill is the fact that it is an ABS-CBN entity. It gets plenty of exposure through promos via ABS-CBN TV Cebu. People, in actuality, do not even associate their programming, their shows, and their personalities with the “Lupig Sila” brand.
If DYLS FM is really serious about continuing the Lupig Sila brand, then they have to show it. The ratings alone are not enough to prove thier worth as the number 1 FM station in Cebu. First, they need to fix their music programming. They are a masa station, but their DJs, sometimes, play high-end songs. Yes, masa listeners have already grown. You don’t usually hear RNB songs being played before at masa stations. But the thing is, the station needs to be consistent with its demo. They just probably need to figure out the best way to cater to students, housemakers, office workers and jeepney drivers at the same time.
Second, the DJs must improve. The DJs at MOR Cebu are good, the problem is, they sound too high-end for a masa station. Third, they should update their programs, even the titles of their shows. The Morning on the Rush, or Mix of Rock thing does not cut anymore. As said earlier, listeners change their musical tastes every now and then.
And before capping off, MOR Cebu has got a very poor signal here. Anyway, congratulations on your 12th Anniversary, Lupig Sila!
You can visit the M.O.R 97.1 fan site website here
Radio Online Now 
hello muzta mga mor dj na kita na nako c kuya james sa you tube heeeee og mga panga clan astig ra jd ang wanted panga
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hi randy,
how’s your vocation? send our regards nalang sa mga taga dalaguete ha? God bless u
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happy anniversary lupig sila..god bless you all dj’s!
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hi..good morning, gret lang ko sa akong mga parents sila nana henie and tata julie, ug sa tanan nakong mga tiya.. merry christmas in advance ninyong tanan diha sa private, mantalongon, dalaguete, cebu.. igka nov.22 pa ko makauli dinha…seminarista randy ne…
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hi Lyns,
regarding the mor 97.1 website, not sure pa rin if they have a site. but please do check out their friendster.
but you can check out the official blogspot for M.O.R’s 97.1 Lupig Sila Cebu Wanted Pangga! Go check it out at
http://morwantedpangga.blogspot.com
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to Brendo, good luck sa imo textmate bai.
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hi,,nce lge astig mo
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hi clark arc_angel864@yahoo.com,
right now im not sure if they have streaming link for DYLS lupig sila , but i hope that they are reading this blog and they ll have a website soon. thanks clark for commenting
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hi levi thanks for your comment!
and to mila good luck sa imo new textmates. 😉
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hi to all djs of MOR and i want to great to my friends and family in sibonga..to solatorio’s family. and to all my friends here in cebu like mla,shiela,emelyn, and also to my sister in florida..this is my number 09097465584
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halu mga dj sa MOR kusog jud mo diri sa camotes island..i great ko sa akong mga friend like nila ni levi coronado,shiela,emelyn,og sa mga claus family..more power to your station…coming from mila wanted txtmet 09236371329. 30 pataas..boy
og 09097465584..30 pataas ang eded..
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hi mor dj like to ron landy, unsa man website ninyo nga pareha sa dyab nga live pwd ngau me.thanks and more power to your staion……and hi also to my family in sibonga to solatorio’s family..
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dli lgi ko ka paminw unsa on man tabagn intawon share nmn yng moments aejejeejej
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wow na miz na jd na nako ang mor hmmmm dia man gd ko nw sa manila gd pwd mangau og wibsite sa lupig sila para makadongo pd ko dri ka chip man gd ang fm dri sa manila lahi ra jd cla sa ubn?????/
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hmmmm muzta mga lupig sila? wanted txtm8 18 to 25 yrs old lng nang afa ha 09096390052
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Hello guys..
where can i listen live streaming of your station…i am based here in hongkong…pls update….thank u
4ever kapamilya
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belated happy birthday sa akong mama, nana henie nga nagbirthday lang niadtong milabay nga sabado nov. 15. happy birthday mama, hopefully hatagan ka og taas nga kinabuhi ni lord. . randy ni ang gwapo mong anak nga seminarista.. heheh..thank you
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hi. gret ko sa ako family dinha sa private, mantalongon, dalaguete cebu nila nana henie and tata julie og sa akong mga igsoon og mga cousins. randy ne.
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hi wanted txtmate..17 to 20..im ira 17 yrs. of age..from the city of dumaguete city..diz iz my number..09083232679
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hlo sa aqng mga rltvs nga naa dha cebu
ingat2x kaung lahat jan
og kmzta nlng q sa aq parents nga naa sa negros orental
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hi m.o.r..ngano mn dle koh ksulod sa txt line ninyo??correct mn ako pgtxt…ang reply ky invalid keyword…dba MOR CEB THEN GREETINGS SEND 2 2366?DBA SAKTO Y INVALID GHAPON…G ASK NKU JAMES SPIDER ABOUT ANA….PLS….RESPONCE .TY AND GODBLESS..MORE POWER 2 UR STATIONNNNN……………
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..wanted txtmate 09083232679..this is zakira..17 yrs.of age..from dgte.city..thank you!!
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09332570043
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hi sana magkaboyfriend ako sa MOR i wish!!!!
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sar ka te. . . sana hindi nmn c dj ace butatoy
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Guys asa ang site sa MOR cebu pd ta ka listen live via net……
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Hi to all DJ’s of MOR LUpig jd sila tanan,ask lng unta ko unsa website para mka listen me via internet,pls send to my email add..thanks.mwaahhhhhh!!!regards lang to all boholanos specially sa taman taga talibon.
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elow kapamilya……….
ask lang kow if pwd ba na maka download sa inyo nga remix na songs?
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ZAMBOANGA SIBUGAY
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HI TO ALL DJ IMIZ U NA TALAGA ITS ME RAEL FROM
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hello M.O.R….pwd poh bang mag tanong kung ano ng eh dial ko kung sasali ako sah wanted pangga….pls…reply
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hi .. ask ta ko sa injo website kung diin ma listen online ag mor… thanks
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i wish magkaroon ako ng pangga, kht bading,ok lang…..kung puede plog nyo naman number ko oh! 09194077672,,,, yan. ok.gays out there’16-20 years old….come on
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hello every one out there? i was happy to know that mor has now a website where you can listen live,how nice naman oh!
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ask lng unta koh f wla ba fans club accnt.ang MOR?OG mga dj’s….tanx a lot…..
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hi to james spider….
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hi good day,,….olweiz jud koh naminaw ani na station…specially ang program ni james spider……and i just wanna say hi 2 my family in negros….ol my couzins in talamban…..godbless and more power…..
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eLow…
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uhmmmmmmmmmmm rt lng q sa mga tribu sugba sa abillanosa bbq frome ibok alah
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ask q dli man gud q makalisten sa nyo mga tokar gamit ni nga websyt unsaon d.i???
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hi mor hehehe nyc jud nyo station love yahhh ol from guillrmo luna of villaba leyte
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hell o you radio station….mabuhay…i would like to announce that on sept.22,23,24 and 25 we will be having our LET final coaching at the University of the Visayas…all interesested applicants..pls inquire at the University of the Visayas education department…thank you!!!
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hello everyone. paki regards ko sa ako family especially to my wife maricel, my daughter kaye, son arn kirby, to ellen n inday. i miss u all. God bless
from arnold USA
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Hi I just want to know the website of M O R cuase ive heard that there s already a website that we can hear MOR.
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Where is the streaming audio? I can’t find any cebu music online during the day time here in Florida! Someone please give me some pinoy music before I go crazy!
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here i go!!! good day mga kapamilya(lupig sila again!! this is my favorite radio station) i would like to greet my family in binabag bogo city nga magsaulog sa ilang fiesta karon domingo i just hope mag malipayon mo sa inyong pagsaulog. god bless us all!!! more power to this station. thank you!
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elow MOR!gnda araw po!i wud lyk 2 gret my luv chito bargayo of bagonbon san carlos city negros occ.and my family(baring)mz u ol…
Tnx a lot!and may God Bless u!!!
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would like to greet the Pasaol family in carmen cebu… miss u all…
from Taiwan… more power to this station…
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hi M.O.R.! Gud day! i would like to greet my mom na nasa house karon….. to my friend Cristy Belleza of Talisay…. And to all SMS Grads sa Campus sa Talisay…..and sa mga taga TCC…. DJ pede ko ask sa ym and websites nga inyo gi-announce last nyt .
Thanks a lot! and More power to M.O.R.! ur da best………….
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wala moy mga tukar sa bisrock??
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paki update lang ko unsa result sa bisrock award tnx….tingog bisaya
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Good News!
You Can Listen Via Live Streaming from MOR Cebu!
listen us at: http://morcebu1.getmyip.com/ or http://morcebu2.getmyip.com/
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hi mor i would like to greet my bf named jeramhie lasula from colawin argao cebu i love you so much bhe miss na kita thx mor more power and i would like also greet the people of argao to siegfred, koykoy pantinoples family og sa lahat ng friends ko sa argao im joseph pantinople
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gud morning.pkiregards lng ko sko mamang naa sya compostela cebu.luv u mamang ko mis u na.tnx n mor power 2 ur station.
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hi ko sa zafra family
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