You can visit the M.O.R 97.1 website here
MOR Cebu is celebrating its twelfth year already. The station still carries the slogan Lupig Sila which is a backronym for LS, as in DYLS (the station’s call letters). Before the MOR branding took off, the station used to be LS 97.1. A big irony back then, since it resembled GMA’s flagship station WLS 97.1 in Metro Manila. Anyhow, MOR came into the picture, but the new branding was not that effective. The MOR jingle probably was the only that was helpful. Other than that, the station clung to its “LS” branding. Lupig Sila became a popular catchphrase for the station. Lupig Sila is Cebuano for “Talo Sila”, a slogan that the station is still living up to, or is it?
Radio Ratings still has MOR 97.1 Lupig Sila as the top station in Metro Cebu. Second in place is GMA’s 99.5 RT Nindota Ah (“Ayos!” or “Nice!”, translated). MOR Cebu carries a masa format, typically playing pop songs and mostly OPM. It heavily plays rhythmic or dance tunes at the opening of the hour. MOR appeals mostly to younger listeners, 17 – 25, although a significant number of adult listeners listen to the station especially during drive time, 5-6 pm. Wanted Pangga is one of the station’s most listened to programs.
The words”Lupig Sila” over the years transformed from being a slogan to being a brand. In fact, just recently, the station is dropped MOR in their liners and started airing IDs that only contain “97.1 Lupig Sila” in the copy. This is a move that is also similar to DWRR’s rebranding from WRR 101.9 For Life to just 101.9 For Life. “Lupig Sila” is no longer a phrase that emphasizes the opponent’s defeat, it has become a positive statement.
If you actually put the catchphrase “Lupig Sila” side by side with other popular slogans of masa radio stations, it stands out. All other masa cathphrases like “Bisyo Na To”, “Kailangan Pa Bang I-memorize Yan”, and “Pwede!” centers on the station. “Lupig Sila” says something about the rival station, that they are “talo” — an effective radio marketing strategy indeed. The listener would not want to be listening to a “talunan” station.
On its 12th Anniversary, however, is the Lupig Sila branding still effective? Does this branding really help the station stay on top of the ratings game? Because in reality, what really puts DYLS FM as the king of the hill is the fact that it is an ABS-CBN entity. It gets plenty of exposure through promos via ABS-CBN TV Cebu. People, in actuality, do not even associate their programming, their shows, and their personalities with the “Lupig Sila” brand.
If DYLS FM is really serious about continuing the Lupig Sila brand, then they have to show it. The ratings alone are not enough to prove thier worth as the number 1 FM station in Cebu. First, they need to fix their music programming. They are a masa station, but their DJs, sometimes, play high-end songs. Yes, masa listeners have already grown. You don’t usually hear RNB songs being played before at masa stations. But the thing is, the station needs to be consistent with its demo. They just probably need to figure out the best way to cater to students, housemakers, office workers and jeepney drivers at the same time.
Second, the DJs must improve. The DJs at MOR Cebu are good, the problem is, they sound too high-end for a masa station. Third, they should update their programs, even the titles of their shows. The Morning on the Rush, or Mix of Rock thing does not cut anymore. As said earlier, listeners change their musical tastes every now and then.
And before capping off, MOR Cebu has got a very poor signal here. Anyway, congratulations on your 12th Anniversary, Lupig Sila!
You can visit the M.O.R 97.1 fan site website here
Radio Online Now 
mo great q dha sa tinago siquijor sa aqng mga family dha sa aqng manghod na c rj,.,.ug sa cousin nq na ngbirthday ad2ng october 10,.,happy birthday snydey,.,
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hi greet lang sa ako friend na ga work sa gaisano san carlos say hello to jennifer manate..greetings from Rotche in Australia..thanks
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Hi Joy,
Thanks for the greeting. Regards din sa mga friends u,
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HELLO GREAT LANG KO SA MGA TANANG PO FAMILY SA SAN CARLOS CITY.. I MISS U ALL GREETINGS FROM JOYJOY IN AUSTRALIA.
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hello great lng ko sa ako tnan family sa San Carlos city..i MS U ALL GREETNGS FROM JOYJOY IN AUSTRALIA..THANKS
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HI GOODMORNING,,,,,,
I would like to ask if you bare still looking for a DJ in your station? Thank you Mr./Ms. Dj,,,, I am one of youre Suking listener here Tuburan,,,
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Hi Abner,
I’m afraid, they are already closing their hiring for a DJ.
However, to all who are aspiring to become DJs, Wild FM Cebu 103.5 and Home Radio are looking for DJs right now. I hope to give you details soon.
God bless you all.
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yup, were looking for a male dj… send demo cd & cv to:
mor 97.1
abs cbn compound
jagobiao, mandaue
cebu
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gwapo
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then can i asked kinsa name ato inyo dj chubby xia then naa xia car color blue………..i’m from talisay………..mag wait ko sa inyo reply then pwede sab ngayo inyo fs..please ganahan lang ko makig friends ninyo then mag paminawan pud me sa inyo mga musics…………….
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hi great ko sa tanan nga stuff sa inyo station………….add my friendster ybanezamie@yahoo.com
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regardz sad d.i ko sa akong parents na sobra ka buotan pukawon ra ko ug ting kaon
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hi great ko sa akong mga friend na naa sa bakery karon sila jojo,juni,alvin, ogie ug jun-jun,ilabi na sa akong uyab na si narisma ug sa akong brod na subra ka chicks boy na si ian jun
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hi sa tanag dj merry xmass nalang daan hapit na ag pasko,,regardz sad ko sa akong uyab na naa sa manila karon na jean gimingaw na gyud ko niya karon
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hallo great ko ako mg dog sa amua nga naminaw ug mor
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hi,,, ganahan jud kaayo ko sa program ni baby jelly mabuntag,,, tapos eneg mahapon sad from 1-3 pm nindot au music huhuhu…
hi lng ko sa mga taga tingub mandaue, mga bacalso family,, ug sa mga taga minglanilla,, grabe sipa au M O R dre….. thank you,, keep up a good work DJ’s,,, love yaahhhh
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PAPA P…pwde ba kong mag pa tambag sa imo about sa akong gugma sa usa ka girl………hope unta nga imo ni e apil sa iyong show every friday ni baby jelly….
example:
nag ka crush ka sa usa ka girl…..pagka dugay nagkasuod mo…perme nlng mo mag suroy-suroy bisan asa..then 1 day nangutan ka sa girl nga “pwede bang mo apply sa iyang gugma” ug ning say siya nga “ten years from now pa daw….”
so kinahanglan ba nga ipadayon ang imong gugma sa iyaha ug mag huwat ka ug 10 ka tuig??????
o dili nalng ka mupadayon mangita nlng ka ug lain nga girl…..???
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baby jelly we like ur program every morning,
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Hi Wacky, thanks! Baby jelly is the best.
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papa Piolo ascal I like ur voice , sikat kaau dinhi sa amo sa gingoog city sa mindanao. apil na kie baby jelly. when kaha xia mbalik sa cagayan de oro ?
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hi,Dj great me all my frelnds sa canlaon,all 4th year education stdnt of st.joseph collge
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need female textmate 20 above my number is 09297876626
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You can visit the M.O.R 97.1 website here
http://971lupigsila.webs.com
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You can visit the M.O.R 97.1 website here
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hey guys!please let me know if when will be the date for the SMB octoberfest in cebu.thanks!god bless MOR!
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@noel edison aloba,
MOR used to have online streaming here http://morcebu.co.cc/
this site was maintained by DJ Dave Tornado, since he left the station already, not sure if there is still streaming available.
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please reply tnx
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hi unsaon pag paminaw sa m.o.r via internet? naa manggud ko dre manila ganahan ko maminaw unta….tnx
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Mayng adlaw, lihog ko play sa amo music. i’s been awhile la nami kadungog sa amo music na gi play. salamat and MOR power…..
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hai to all the listeners of mor.i would like to great all the vallespin famiy
secially to my ate floramae vallespin ,,
,,nga naminaw kawun …,
….,,greaatings coming from regz of baranggay tinayunan guihulngan city neg. or.
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gud morning MOR, ask lang ko if asa na diay cla glenn suave, pomela, kulas, ron landy og dave tornado?
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hi..im steen event organizer and director for the upcoming hip hop invasion tour and anti-drug campaign…around pinas..our first stop will be in cebu scheduled august 29 to sept 16,2009..and before the tour opens there,we would like to have a radio station visit..pls pls pls..wanna be in your station on air–our pleasure!!! artists line up: krazykyle-2008 hip hop awards awardee, 187 mobstaz, repablikan,crazymix of blindrhyme productions, crazy as pinoy- eat bulaga rappublic 2 champion,and dj busted- abc5 talentadong pinoy winner!
please email to me your contact number to: virgoman_a1@yahoo.com
thanks…
looking forward..
GOD BLESS!
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helooooo m.o.r unsaon man pg pas og resume og pra mag audition new dj sa lupig sila ???// ok rva college student????// lng tnx?///
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pwede ask q sa n u tanan kng unsaun pag access sa mor para lve na mabate sa internit…thanks ganbate na M.O.R………….i love japan
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hi tanan….bisan asang su-ok sa kalibutan…mo gret lang kos akong family dha sa bohol ky lanog kaau mu dd2 ug sa akong mga frendz dha sa cebu.i hope naa nay live streaming ang MOR ky dugay ra jd ko nagpaabot. thanks daan
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how can i listen to your station online?
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hi mor hi i would like to greet my self, i am always listing to your programs….
i would like to request a song in tittle moment of truth my fm statics… thank you very much.
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hi! mor…..LANOG kaau ang inyong station…diri sa GALAXY compound sa Maguikay….more power sa inyong tanan ug sa inyong station….mo-request lang ko ug It’s Over by Jesse Mccartney ug Superhuman by Chris brown ….thanx daan ….
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sikat jud kaayo ang rank 1 dj’s….kinahanglan e cla ampingan..woohhh..the best modala og rmx ang mga rank 1 mga PRE!!!!!!!!!!!!!!!
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hi all..
soosh cgean na nku suway kana ila panghatag dha kung asa ta mka paminaw ug live streaming sa MOR pro wa jd..pro ok nlng sd kay wa na mn aku mga idol dha..wa nay au MOR krn..dli na alegre..mypa energy nlng..napa sa eradioportal..
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Oh, I didn’t knew until today that James Spyder is no longer with M.O.R. which Love Radio did James go to, sa Cebu ba?
Anyhoo, M.O.R. is yet to pick up themselves. The rest of the MOR djs are doing great. So good luck sa inyong tanan!
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salamat
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hi.. regards ko sa mga taga Liong Cataingan, Masbate
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looya na sa MOR oi…wala nay energy….toa namn kno c james spider sa Love radio….wala gyud energy ang MOR…nganu kaha nwala cla…
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Is anybody here can answer about our questions?…Pls namannnnnnnnnn
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mangutana ko nmo bay.kon naa bay employer sa firefighter dha sa inyong job fair?reply asap
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pwede mangayo tel.no. sa abscbn ststion
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Hi…. to all of ya Dj’s out there…M.O.R. 97.1 Lupig sila da best…..
ey pwede mag ask favor….mangayo ta ko ug e-mail add ninyo mga Dj’s? coz nag pass man gud ko sa amo rap songs diha sa inyo station……but the problem is…sa guard ra anko gibilin coz wala man ko pasudla sa guard coz wala daw cla sure kung pwede mag pass ug mga kanta….
til then.
Holla Back…….
Triple R…of the Lyrical Assassins
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i love mor cebu kuya bat d mag play ang inyung sound sa net sa http://www.tinyurl/morcebu
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i hate mor 97.1 lupig krn yman g tangal c ron landy kulas glend mag pepole power me mag pitesion me oi kalain jd ninyo……
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Hello MOR Cebu, how to apply as a DJ? Pwede sad kanang sunday or saturday lang ang sched?
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anu po ba ang nang yari sa fm ng CEbu? text me 09152899060
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hi.. DAVE…
ikaw man jud ang daan na diha… pwede imo tubagon ako gi ask?? asa namn jud sila oi.. ang bonding nila KAKA ug KULAS gimingaw najud mi nila… naanad nami nila gud…then murag kuyaw inyo rating ana kay boring na… wala na amo ALARM clock… si James Kaka..hehehe… wala nasad ang adviser nga si pamela ug si KULAS nga joker kaau…^^
thnx DAVE.. more power to your station ^^
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hi…just want to ask if asa naman ang mga old DJ’s?? sa MOR, like james kaka, pamela, kulas, ron landy ug si glen suave??? bitaw honestly boring bitaw gyud inyong bag-ong mga DJ’s…^^
we realy miss them..=)
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hi .. nicE au ang Lupig siLa. Keep it up guyz.
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