You can visit the M.O.R 97.1 website here
MOR Cebu is celebrating its twelfth year already. The station still carries the slogan Lupig Sila which is a backronym for LS, as in DYLS (the station’s call letters). Before the MOR branding took off, the station used to be LS 97.1. A big irony back then, since it resembled GMA’s flagship station WLS 97.1 in Metro Manila. Anyhow, MOR came into the picture, but the new branding was not that effective. The MOR jingle probably was the only that was helpful. Other than that, the station clung to its “LS” branding. Lupig Sila became a popular catchphrase for the station. Lupig Sila is Cebuano for “Talo Sila”, a slogan that the station is still living up to, or is it?
Radio Ratings still has MOR 97.1 Lupig Sila as the top station in Metro Cebu. Second in place is GMA’s 99.5 RT Nindota Ah (“Ayos!” or “Nice!”, translated). MOR Cebu carries a masa format, typically playing pop songs and mostly OPM. It heavily plays rhythmic or dance tunes at the opening of the hour. MOR appeals mostly to younger listeners, 17 – 25, although a significant number of adult listeners listen to the station especially during drive time, 5-6 pm. Wanted Pangga is one of the station’s most listened to programs.
The words”Lupig Sila” over the years transformed from being a slogan to being a brand. In fact, just recently, the station is dropped MOR in their liners and started airing IDs that only contain “97.1 Lupig Sila” in the copy. This is a move that is also similar to DWRR’s rebranding from WRR 101.9 For Life to just 101.9 For Life. “Lupig Sila” is no longer a phrase that emphasizes the opponent’s defeat, it has become a positive statement.
If you actually put the catchphrase “Lupig Sila” side by side with other popular slogans of masa radio stations, it stands out. All other masa cathphrases like “Bisyo Na To”, “Kailangan Pa Bang I-memorize Yan”, and “Pwede!” centers on the station. “Lupig Sila” says something about the rival station, that they are “talo” — an effective radio marketing strategy indeed. The listener would not want to be listening to a “talunan” station.
On its 12th Anniversary, however, is the Lupig Sila branding still effective? Does this branding really help the station stay on top of the ratings game? Because in reality, what really puts DYLS FM as the king of the hill is the fact that it is an ABS-CBN entity. It gets plenty of exposure through promos via ABS-CBN TV Cebu. People, in actuality, do not even associate their programming, their shows, and their personalities with the “Lupig Sila” brand.
If DYLS FM is really serious about continuing the Lupig Sila brand, then they have to show it. The ratings alone are not enough to prove thier worth as the number 1 FM station in Cebu. First, they need to fix their music programming. They are a masa station, but their DJs, sometimes, play high-end songs. Yes, masa listeners have already grown. You don’t usually hear RNB songs being played before at masa stations. But the thing is, the station needs to be consistent with its demo. They just probably need to figure out the best way to cater to students, housemakers, office workers and jeepney drivers at the same time.
Second, the DJs must improve. The DJs at MOR Cebu are good, the problem is, they sound too high-end for a masa station. Third, they should update their programs, even the titles of their shows. The Morning on the Rush, or Mix of Rock thing does not cut anymore. As said earlier, listeners change their musical tastes every now and then.
And before capping off, MOR Cebu has got a very poor signal here. Anyway, congratulations on your 12th Anniversary, Lupig Sila!
You can visit the M.O.R 97.1 fan site website here
Radio Online Now 
mo great ko sa tanang 8gig players og sa tanang SL-scandaloko,,,samot na c reggie,,great ko ni esmer flores,cathy enriquez,jisselle mae alimpoos,,og sa tanang ka batch naku pag elem.tnx
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……….i want to great my family and my sweet sixty nine girlfriend…and also my self..and world…pacquiao is the best no excution happen?jejeehe?
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I WANT TO LISTEN MUSIC OF SOUTH BORDER AND ERIK SANTOS SONG OK?
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hi po bago lng po ako dito,,,pd bang paki bati ung mga friends ko sa negros hehehe,,,alfe,tata,atkin,von2x,at c kaloyhehehehe
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unsay title atong botar nga kanta?? katong sayon duolon lisod pangitaon
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elow nid txtm8 kanang girl 18 above kang bot an og arang2x pagkataw ^_^ ..my num 09161919401 or 09324523724 imw8 for your txt heheh…
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hi mga dj sa mor idol na idol ta jud mo makalingaw jud ang mor nga station grave…….pwedi makigreet ta ko sa ako mga brothers og parents dha sa brgy.palhi baybay,leyte…..bsag asa jud ko mor jud ang ako gepaminaw
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Hi!! Papa Piols and BAby Gel, boTH OF you GUys have A gooD and TremEndouz TanDEm,, Ahmm PAKi Great Nalang KO sa akonG WIfe nga NAG work Karun HappY Lunch My LoveLY Wife ” Whilay ” from DAdy DJ AG..GuyS, How CAn Make COmmEnts sa Inyung MGa YAngo2x epIsode tRhu TXt? causE i Don’t HAve LandlINe in MY house Can’t Afford hahaha, ,tnx
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panihapon unya bacin ma pasmo ka!!!.,,hehe..god bless
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hi! bb jel! pwd va maka download sa in u song nga millionaire!!! then greet lang pud ko daun sa luke ven’s boarding haws!! sa among founder nga c edgar!!! totskie’, sa akong mga boardmates especialy sa ako mommy!! heheh
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hoy piolo askal imo na gi hinayhinayan c bb gel ha kaw gud^_^,greet sa mga argawanon og ne mayor edsel,,,,sa mga tga lowak pod
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ang akong ikatambag ne thony iyang i 2gan sa iya wyf e face jud nya ang true den khibaw dle in ana ka dle pro mao man jud ang tnuod”””””””””””den mag sabot cla ne wen avout it aron dle na mo dako pa eyang pr0blem mao ra kana bb gel poe.d q mo greet?greet ta ko ne papa santos sa argao,og tyo doming sa lindogonand mama engky nga naglaba.thankzzzzzzzz^_^
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Hello Po morning pwedi po greet sa Demeterio Family sa Libagong Villaba Leyte kc po ang mama ko Felomina Demeterio name nya nung dalaga pa gusto ko po magkita na cla ng mga kapatid nya dyan sa Libagong villaba Leyte and also po i want to meet the Family of my mother side, i am 24 yrs old na po and i never meet the family of my mother ever since, and i been looking for them kaso ang mama ko ayaw bigay yong address sa Leyte di na nya matandaan po kc bata pa xa umalis kaya sana po matulungan nyo po ako, i want to make my mother happy and it would make me happy too, i always want to meet my mother family. i only know one name her sister Juliet Demeterio and my mother name Victoria Demeterio.. pls contact me in my email aslyn4u@yahoo.com
greetings from Alleen Demeterio Cordero ,Henderson
From USA
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hi! i read ur msg here sa MOR nag great ka sa mga relatives mo sa villaba nd nag kataon lang jud pod.. f u want ill gve u da adres cz i knw vry mch dat place.. reli trust me.. f u want.
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hi gr8 ko dha sa cts student of rac nc1 specialy ky bogoy jason alvin gersiner request ko ug song kuya LINTIK
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goodmorning mor..pki great nmn po aq sa lhat ng tga leyte.. tnx po.. acctually tga batngas po aq ..gs2 q snang mlman website nio.. nung nsa leyte po kc q adict fan tlga q ng mor.lging q po inaabangan every sat. ung top songs countdown nio..god bless po.more power
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hello m.o.r 97.1 lupig sila ling sobra!!!!e great ang taga dalaguete espicially clarvil and legaspi family and anore!!!!thnk you so much!!!tamah!!!solid kapamilya!!!yehey!!!!!
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elow nid txtm8 kanang girl 18 above kang bot an og arang2x pagkataw ^_^ ..my num 09161919401 imw8 for your txt heheh…
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hi po..sa mga cute na dj sa sobrang lingaw na FM radio.. igreet lang ko sa akong kabarkads na seven coders.. good lucks sa atong sayaw karong hapon..wooh!! thanks
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elow poe… i really love listening MOR super bongga graveh..!! labi na c parechoy ang mag’on air..mabuang kog kinatawa… tanks MOR for making me happy every day.. mao ra jud ni lingaw nako pag wala koy klase..its ery lingaw sobra!! pagreet lang ko sa akongnmga kafriendships na sila NECOLE,tambiga,villatima,docena,and eda… sa ako pud bf na si dj mark lauron…i love u bhe..og sa akong mom na si andrea love u mah.thamks MOR! im ur no.1 listener.!
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Hi M.O.R. I want to know whats the title of the song starting You and Me…………………I Like that song…………thnks.hope that u will intertain my request……….God bless and thanks again…
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hi mor
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paki greet lang po sa mga tga tinago palompon leyte ug sa mga palomponganon ..
hai nga pla kay archie concepcion na tag sudlon 1..
‘ hai din sa BIG BOUNCE GROUP..
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hi…gret q saqng frenz namely : Steven kenneth gatchalian naa sa Labangon cebu, Jesryl MAitim taga Pob. Talibon…ug saqng admirer nga si mr.sony…nasa UC mambaling.ehehe..aU2x mo diha..from emerson rebusa of Bohol
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hi im djs powerd by acces mobile sound …………..fott ur hands up in d ear
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hello kuya santino,,,… greet lng kohh sa mga klasm8snako sa una ug sa mga x-primsonians hehehe
ug sa mga escalante family ug palco family
need txm8 b0y 15-18 yrs old
buotan.responcble.ug cute.
globe user 09153180962
tnx kuya santino
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hi sa mga dj’s sa MOR CEBU>>LUPIG SILA!!! lingaw jud kaayu….paki-hi ko sa mga kalahi PEREZ sa Merida and Matlang Isabel Leyte!!!
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hi dj pyolo i gret ko sakong anak na c prince rain &prences sakong asawa na c maya
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HI…….
PAFA PI…….
KUMUSTA LANG KO SA MGA PORQUIADO FAM.
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i really love parichoy,carlo santino and baby jelly.nindot mo pang pakugon kay puro mu mga garaon..hehe.i love u M>O>R.
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Hello po MOR galing ng mga DJ’s nyo at ganda talaga ng cebu!!!!!!!!!!!hehehhehehehhehhe!!!!!!!!!!!
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hi dj paki paki great sa akong mama nene gimarangan ilabi na sa akong papa baning nga nag birtday karon. happy birtday pa mingaw na kaayo ko ninyo nganha tanan. amping mo nganha. i love you papa. thanks
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hello sa lahat ng taga sn binito calatrava negros occ. miz kona kayong lahat jan
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am unsa inyong txtline
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hello po .. mangutana ku kng unsay tittle sa kanta nga naai lyricks nga “girls just wanna have fun” nia disco hehe
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pwede greet ko sa mga taga balamban cebu,,sa mga buhanggi ug sonedos family…gikan ni nicil
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hello po hanap ako textm8 girl 17 to 24yrs old taga cebu willing makigm8 my #092056817
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hello hanap ako txtm8 girl taga cebu 17 to 24 yrs old willing makigm8 po my # 092056817 tanx po god blees you all
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ampf!! greet ko dha sa tanan nga gelido family..
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hellow..i just want to say that your the best radio station,,,i love the way you entertain people…eventhough my place carmen surigao del sur is so far away,,,but still i can hear the musics you’ll play…..
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hi!.,.,carlo santino gud evening!.,.,im carol pwd poh paki greet ung mga friends q jan zah tabunok nah die hard zah pakikinig zah station nyo nah sina mikay bryan at jinky!.,.,pki greet din poh ung mama belen koh papa jun q, lola marcela q mga kpatid qng sina jovy,bryan & eunice.,.,.,request din poh sana ako ng song baby by justin bieber & sorry2x by super juniors,.,.yun lng poh tnk u.,.,, MOR more power 2 ur ststion!.,.,.,.,.,.,
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hi to .M.o.r dj’s, i wanna great my frnds their in Ginatilan, Balamban, Cebu, mga hilig ug emo-punk rocks music. gusto unta q apply ug dj, but bati mn gud q feyz, anyway just voice lang btaw ang daugon? pwde b kaha q noh? wish jud naq mag.dj mga brad.
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WAY LAING G PAMINAW SA AMOA ANG LUPIG SILA RA JUD..WAY PATAY PATAY AMONG KARAOKE SA AMOA…MAONG NING GREAT JUD..KO..BASIN PA DI AY UG MAABOT NI NILA.PASALAMAT JUD KO UG DAKO KUNG MAABOT NI NILA…..PWD MAMALIHUG MGA BRO..KUNG INYO NANNING MABASA BA PWD INYO KUNG EMAILAN…PRA MAKA HIBAWO KO KUNG NABASA BA JUD NINYO…SALAMAT SA MOR 97.1 LUPIG SILA………THE BEST………
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HELLOW SA MGA TAGA .SAN BENITO…CALATRAVA NEGROS OCCIDENTAL..GREAT LANG KO SA AKUNG MAMA EDITHA UG PAPA EBOY…UG AKUNG MGA IGSUUN DIHA..EDEN PITOK BADO..UG SA AKUNG MGA AMIGO DIHA SI ERWEN ROLLY ESPICIALY KAPITAN WILSONIA GIMARANGAN…MABUHAY KAYONG LAHAT….LUPIG SILA……………..EDDIE GIMARANGAN here…
NAA PA JUD D AY..ANG AKUNG PAG UMANGKON NA C ADRIAN….MO HILAK KUNG AKUNG KUGUSON..HEHEHE…PALIHUG LANG KO UG PAABOT ANI NILA MGA BRO…..MOR 97.1 LUPIG SILA…………….THE BEST……..
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hi,hmmm sah mga dota player sah lacaron
halow ni samboi,ykie kissess,elvans
julius,andrew,kevin,bords,adi
tnan tga lacaron..
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hi,hmmm sah mga dota player sah lacaron
halow ni samboi,ykie kissess,elvans
julius,andrew,kevin,bords,adi
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pwede paki play sa bad boy by son dambi
my man by davichi
love and war by davichi
run devil run by snsd
round round by u-kiss
wonder woman by seeya,davichi& tiara
i hope ma play na ninyo all!! thank you poh
!!
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hello poh ,,pakigreat sa mga taga leyte sa san jose,san isidro leyte,,,ug sa ako couzn si jackie,,thank you poh
!
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hi gud eves pwede ko add sa ako face book account
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hi………..great diay ang wafo s hipodromo nga joseph nya ngayu q txt m8 kna lng 18 ptaas kna jud gwapa hah,,,,,,,, aq # DIARA AY # 09393444356
TNX,DIAY AND GOD BLESS 2 ALL DJ AND MORE POWER
galanug lanug jud dwe ang MOR 97.1 lupig sila…….=D
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hi piols….paki greet ko sa mga tag brgy. lao sa ormoc.
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