You can visit the M.O.R 97.1 website here
MOR Cebu is celebrating its twelfth year already. The station still carries the slogan Lupig Sila which is a backronym for LS, as in DYLS (the station’s call letters). Before the MOR branding took off, the station used to be LS 97.1. A big irony back then, since it resembled GMA’s flagship station WLS 97.1 in Metro Manila. Anyhow, MOR came into the picture, but the new branding was not that effective. The MOR jingle probably was the only that was helpful. Other than that, the station clung to its “LS” branding. Lupig Sila became a popular catchphrase for the station. Lupig Sila is Cebuano for “Talo Sila”, a slogan that the station is still living up to, or is it?
Radio Ratings still has MOR 97.1 Lupig Sila as the top station in Metro Cebu. Second in place is GMA’s 99.5 RT Nindota Ah (“Ayos!” or “Nice!”, translated). MOR Cebu carries a masa format, typically playing pop songs and mostly OPM. It heavily plays rhythmic or dance tunes at the opening of the hour. MOR appeals mostly to younger listeners, 17 – 25, although a significant number of adult listeners listen to the station especially during drive time, 5-6 pm. Wanted Pangga is one of the station’s most listened to programs.
The words”Lupig Sila” over the years transformed from being a slogan to being a brand. In fact, just recently, the station is dropped MOR in their liners and started airing IDs that only contain “97.1 Lupig Sila” in the copy. This is a move that is also similar to DWRR’s rebranding from WRR 101.9 For Life to just 101.9 For Life. “Lupig Sila” is no longer a phrase that emphasizes the opponent’s defeat, it has become a positive statement.
If you actually put the catchphrase “Lupig Sila” side by side with other popular slogans of masa radio stations, it stands out. All other masa cathphrases like “Bisyo Na To”, “Kailangan Pa Bang I-memorize Yan”, and “Pwede!” centers on the station. “Lupig Sila” says something about the rival station, that they are “talo” — an effective radio marketing strategy indeed. The listener would not want to be listening to a “talunan” station.
On its 12th Anniversary, however, is the Lupig Sila branding still effective? Does this branding really help the station stay on top of the ratings game? Because in reality, what really puts DYLS FM as the king of the hill is the fact that it is an ABS-CBN entity. It gets plenty of exposure through promos via ABS-CBN TV Cebu. People, in actuality, do not even associate their programming, their shows, and their personalities with the “Lupig Sila” brand.
If DYLS FM is really serious about continuing the Lupig Sila brand, then they have to show it. The ratings alone are not enough to prove thier worth as the number 1 FM station in Cebu. First, they need to fix their music programming. They are a masa station, but their DJs, sometimes, play high-end songs. Yes, masa listeners have already grown. You don’t usually hear RNB songs being played before at masa stations. But the thing is, the station needs to be consistent with its demo. They just probably need to figure out the best way to cater to students, housemakers, office workers and jeepney drivers at the same time.
Second, the DJs must improve. The DJs at MOR Cebu are good, the problem is, they sound too high-end for a masa station. Third, they should update their programs, even the titles of their shows. The Morning on the Rush, or Mix of Rock thing does not cut anymore. As said earlier, listeners change their musical tastes every now and then.
And before capping off, MOR Cebu has got a very poor signal here. Anyway, congratulations on your 12th Anniversary, Lupig Sila!
You can visit the M.O.R 97.1 fan site website here
Radio Online Now 
good morning DJ great ko sa akong mga parents sa inamoan pangdan naga cebu i love u mama ang papa and mabala family from kuya cris sa kuwait.
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loking in your ayes
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halo…hmm…god pm..jovie mae d.i ni.
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hello,,,more power m.o.r station
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maayong hapon piolo-jells…2 months na kapin ko nagpaminaw ug mga yangongo sa kinabuhi ug karun pa ko nag kanaa ug kusog mangayo ug advice…itago na lang ko sa pangan na kass…ang ako problem piolo-jells tungod sa ako bestfriend na laki..ug tawga na lang siya ug ice..ing ani ni piolo-jells,first year pa lang ko kay kay gi pares na ming duha..i mean gipinagkasundo nameh sa amo tagsa tagsang amahan..tungod kay ang kaiingon sa among mga tatay na gi-rape ko niya..pero ang tinuod.wala jud….naabtan lang mi nila nga naa ko sa iyang ibabaw tungod kay gusto na niya akong pahawaon sa iyang puwesto…fourth year lang siya atong tungura…tungod kay first year pa lang ko ato,wala koy alamag.Pero karong pareha na ming dagko,kahibaw nako.sa buot pasabot sa among mga amahan.ug ok ra pod nako tungod kay love na pud nako siya karun.
Karon piolo-jells,lawom na ang ako pagka gusto sa iyaha..pero akong tan aw sa iya,wala siya nagka gusto nako tungod kay karon,gusto niyang ipaila-ila sa ako ang iya girlfriend na gusto niyang pakaslan.Unsa man ang ako buhaton??piolo-jells??dawaton lang ba nako nga si ice kaslon na samtang ako nasakitan??.Love nako kaayo siya piolo-jells tungod kay buotan siya nako ug kanunay siyang naa kung magkinahanglan ko niya.Sakit pod sa ako na ipa ila-ila niya ang iyang uyab sa ako na gusto niyang pakaslan.tambagi ko piolo-jells..i need your help..
ang inyong suking tigpaminaw,
kass.
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everyday jud mo maninaw og mor doh ky f dj dwe ko na hear sa mga dj sa mor ky ma buang ko labi kang baby jelly….i was so very obsess to her…pls. play mula sa puso at iisa ang panarap…
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dj…gud evz…wanted txtm8 my # 09466398598…tnx ur b best request song fireflies at higher
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unsai tittle atong song nga advertise sa MOR sa CEBU. katong mura pang mexicano. pls lang ko message sako FB abe_cuizon27@yahoo.com thanks! :))
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kuya ngau lng ko ug txmate nga girl heres my number 09322259171
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Good afternoon baby jelly and papa p..jzt call me miss pieces.dli nku dugayon i am writing in ur station just to seek advice from both of you..ngwork ko b4 sa usa ka company which s na assign q sa maintenance engineering dept..it so happen that all the engineers hu are connected to the company both inside and outside cebu ay connected sken,in other wise always q may follow-up sa knila regarding x wrk..that way dun q nkilala ung nging bf q..just call him rondel..from the very begining i know that he had already a gf.but since i fall inluv w/ him tinuloy q..un nna nga nging kme 4 almost 3 mo.then he plan to visit me her in cebu since naa q dri..we had intercourse..during that 1 week of vacation wla me magdahom nga magbunga un..may this year i found out nga 1 mo. pregnant q..i tell him everything then dun nagcmula ung away nmen,kc nga we both not ready and isa pa complicated ung sitwasyon nya kc nga his gf doesnt know na pregnant aku…he promise nman na pananagutan nya ung baby,khit mas love daw nya ung nauna,..d ko na lam gagwen q kng aasa pba aku or hindi na,,,please advice me…thank you and more power..
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hi! m.o.r gud gudpm i would like 2 gr8 my mother and father im jemer from naga cebu city dn gr8 q sa akong bother og sister nga naa sa naga cebu city tnz m.o.r i love
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we love you M.O.R Lanog au mo dri sa Talisay,,.,.,..,.,regardz dia ko sa akong akong sis na naa sa leyte ug sa iyang anak na si kehn kristine ug sa akng mga relatives sa Camotes Island sila c joey,hezil,ryan,ate divina, ug sa kang tiya aida .,.,.,ug sa Akng friend sa Bulacao Talisay sila c chai,noela,jumavil,.,.,thatz all hehehe
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hi all dj!!!!!!!!!! gr8 ko sa akng boyfrnd na si jr in Iniyawan. request ko song JUST A DREAM By NELLY
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hello baby jelly! pwede ko mo great..hapi 3rd b-day to trea marie of ubay bohol ^_^… from res.petra nieghborhood..tnks n more power to mor..
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hi good morning mor..pwede mo great?happy 3rd b-day irish trea marie autentico of ubay bohol..from res.petra nieghborhood..tnkx. n more power to mor..
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good morning m.o.r.pwede paki great kay irish trea marie autenteco of ubay bohol for her 3rd b-day 2day,FROM res.petra nieghborhood..thank u..N more power to m.o.r!!!!
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hi,,,,,,,gud eve!request lang kog song ,,,,,,just tell me you love me by kris lawrence,,,,,,,dj ace mura gu d
kag c kris lawrence,,,,,,,,,,,,,,,,,,,,
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h all DJ!ask lang ko>Y pala na wa naman mo nag live sa stickam?
unsa na d i inyo web.nw!!para makita mo namo sa net na naka live?
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pwede ra mo apil sa estoryahe..nga event ninyo… asa man ko mo butang sakong estoryahe phrase???
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hi happy midnyt MOR more power of this station from joy in basak sibonga
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hai m.o.r dj`s like 8.hope u like me 2………
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good afternoon sa lhat ng DJ’S graveh jud kaayo ang MOR dwe sa NAALAD NAGA
KaMO jud ang among # 1 nga radio station!!
pakibati lng sa mga two sa naalad naga labi na sila c jay-ann among sk chairman ug tnan nga mga btan.on dnhi sa naalad…..!!!
‘;’ WE ❤ M.O.R cebu LUPIG SILA LINGAW SOBRA';'
EeSsTtOoRrYyaAhHeE
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papa p,unsa title ana morag korean song that u always play on air?daghan salamat
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hi…Piolo ascal? kosog jud mo ngare sa LILOAN lingaw sobra jud!!! Pki regardz naman nang aking Mama na si Ursolina caparoso and My papa rudy caparoso and me! orlan caparoso nag uulat hehehehe….. plzzzz paki great ^_^ Thank Piolo ascal ❤ ❤ ❤
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Gud mOrning nnu tanan dha:-)
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hi pki great ko sa akong mga cousin ug auntie ug uncle dha sa cebu,alegria ug regards pud mi diha ug see you soon ingat love yah…nicaj
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hae po bby jelly welove you………………………………
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…hello mga dj’s ..love you all…lalo na c dj ace…kilig au c dj ace sa ct u kanena oizt….n bb jelly sad super wafa….lakas kaau mo dri sa minglanilla……
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gud morning greet d,i qoh xa CANTO_bhoiz dha xa elcantorio,lo0c,danao cla c orlan,aldrin,jef2x,bon2x,casio,erick,ralph,arthur,kenneth,jay-r,rj.mac2x og xa tnang tga elcan2rio,,,,,,,from dhenzfer,,,,from compostela…..
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hello mga dj…paki add naman nyo ako sa fb nyo,,,,pls…..
im geraldine from inayawan…..i love to hear your voice everyday….
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hi im junrel, a campus dj in ctu barili campus, can i apply in your station? luv u all lupig sila. lingaw sobra
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Hi I really love to hear your station…will you pls read my message online? I’d like to ask an apology to my friend Marcelino Fuentes sorry friend that i made you upset on your birthday, I hope we can still be friends as time passes by God bless u….from KC
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hai? mga dj duki ko niyo? iad ko nyo ha?
thanks bye3x?
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hi mor ang pinakakusog nga radio station diri sa liboron, calape, bohol. keep it up
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Hi guys..Good day! This Carla.. Favor naman ako, this for tomorrow June 8..Itz my dad’s birthday.. Haven’t saw for 3 yrs now =(..please do great him as many as you can for the entire day..I’m here in cebu city right..Just want him to know how much i still loved him despite of what happened. Please play the song “DADDY DON’T GO” BY: MICHELLE BARONE. You can search that song at michellebaronsmusic.com. And “DADDY’S LITTLE GIRL” BY: KIARA KOVU. Please! Please! My dad’s name is Boyet Arong..Thank you so much. Well appreciated if you can grant my request. Thank you.
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ahm ..? choy ..? pwide eh gerat nimo ang ..? mga crips sa crmen ang ..? d.s.g. crips ..? cla c tata ege ..? ian ..? lyn2x ..? ug lea ..?
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hai pwede great ta ko sa ako ka birks nga sla manung tanie og manag elen
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hi mor diehard jud tawun mi sa prs denr from 7-5 jud amo paminawan hehehehehe unsaun nangayabag man ang among mga kauban god thanks sa sa mga greetings ni ronlandy
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hi! good day M.O.R CEBU(97.1)… ASK LNG KO UNSAY ANG I.D NINYO SA STICKAM KAY GUSTO TA NAKO MAKITA ANG LIVE SCREAM NINYO… SALAMAT
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hello to my sis jille julian and vadz and also to my cousin ronald
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“` helo gud morning m.o.r cebu kusog kaayo mo dri sa capitol site..greet ko sa NAG birthday karon adlawa HAPPY HAPPY BIRTHDAY TO MY FATHER GOD BLESS YOU PA! FROM; ANGEL FAITH.WILMA, TOPHER, RUSZYL AND HIS WIFE BALBINA..WE LOVE YOU MMWAAH
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hello gud morning..geet ko sa tanan mga cute sa ALPACO NAGA CEBU specialy sa mga restauro family and saylo-on family..ug happy irthday to my bbrother in-law christopher tobes and her wife also her daugher angel faith..tnx and GOD BLess..greeting from genalyn
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Estoryahee jokes:
#1: Boy: Ano nga sa Ingles ang “MAHAL KITA?”
Girl: ‘I LOVE YOU.”
Boy: I LOVE YOU TOO!!!!
Girl: Ngee!!estoryahe!!!
#2: guy: pila height nmo miss?
miss: 5’6 rah ue..
guy: dako d.i ka, g.unxa kha nmo pg sulod sa akng kasing2x.
ESTORYAHEEEE!!!!
#3: Boy: (gitunulan si girl ug patay nga buwak)
Girl: Unsa mana?
Boy: This is me without you.
ESTORYAHEE!
#4: gurl: unxa imo gusto na course nig college nmo?
guy: scientist..
gurl: nganu gud klisod ana.
guy: para ikaw akong LAB
gurl:estoryahee!!!
#5: boy: ABC
girl: huh?!
boy: Alway Be Careful
girl: ahh, then?!
boy: DEFG
girl: !??
boy: Don’t Ever Forget Girl.
girl: forget, that?
boy: i’m HI
girl: HI?!
boy: Happy Inlove
girl: so?
boy: JKLM…
girl: …?
boy: Just keep Loving Me..
girl: so, how about..
NOPQRSTUVWXYZ
boy(nag iisip):
No Other
Person Quite
Reasonable
Shall Treat U
Very Well
Xcept me,.
You’ll Zee!!!
girl: ETYH
boy: huh?
girl: ES
TOR
YA
HE!!!!
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mo great lang ko sa akong mga clasm8 og ang grupo nko nga cla michelle,cherrybeth,preciosa,stepany,shonie,gielsa,janelyn
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kuya pls tell us nya if mghire mo og dj.hehe.kay interested me mu apply..thnx
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ESTORYAHEE..#1
asa kah? pwd q mu.borow sah imo calcu?
ako tah i.total f pla na ka.percent akng love nimo
ESTORYAHEEE..#2
BOY: miss? PAg sugod na og
warm-up
GIRL: warm up?kay ngano man?
BOY: kay karong taod2x mudagan
na pod ka sa akong huna2x!!!
ESTORYAHEEE//#3
yaw kog ituklod
bacn mabira tika
ug
mahulog tang duha
sa usag usa
ESTORYAHEE..#4
GIRL: kabogo!! jud nmo ui..gamay xd kag utok dah..
BOY: nganu man d i og gamay kug
utok? ikaw raman puy sulod!!!
ESTORYAHEE..#5
member ka ba ng SMP?
SAMAHAN ng MALALAMIG
ang PASKO…
bat di mo i try mg PSP
PASKO SA PILING ko
try mo!!!!
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hi.. baby jelly just call me ANJ nalang 4 short kay murag taas mang imokoakoka hehehehe.. ahmm,… great lang ko sa taga BASAK MANDAUE… ilabi nah sa TRIBU D’ NANGKA,..og ISLABOGOY.. og sa ko family nga GERVISE FAMILY,.nga ako mama bb papa epe ako mga igsoon.. og ako mga iyahan dra sa TUNDAN BASAK… mah!! pah!! dont wori about meh im ok… belated hapi birtdi d i nko atong pag petsa 10 nya belated pod d i sako X pag 13.. cg baby jelly mao rato shagit aron mka dungog ako mga silingan ngadto ahahaha….
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wanted textmate… cebu area… 09332570043
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hellooo… wanted textmate… 09332570043 from CEBU
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tagaasa man ka
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hi, m.O.r pls ko on air sa ako nmber for those people who wants to have an part time/summer job..plz txt 09238664928..tnx^-^
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