You can visit the M.O.R 97.1 website here
MOR Cebu is celebrating its twelfth year already. The station still carries the slogan Lupig Sila which is a backronym for LS, as in DYLS (the station’s call letters). Before the MOR branding took off, the station used to be LS 97.1. A big irony back then, since it resembled GMA’s flagship station WLS 97.1 in Metro Manila. Anyhow, MOR came into the picture, but the new branding was not that effective. The MOR jingle probably was the only that was helpful. Other than that, the station clung to its “LS” branding. Lupig Sila became a popular catchphrase for the station. Lupig Sila is Cebuano for “Talo Sila”, a slogan that the station is still living up to, or is it?
Radio Ratings still has MOR 97.1 Lupig Sila as the top station in Metro Cebu. Second in place is GMA’s 99.5 RT Nindota Ah (“Ayos!” or “Nice!”, translated). MOR Cebu carries a masa format, typically playing pop songs and mostly OPM. It heavily plays rhythmic or dance tunes at the opening of the hour. MOR appeals mostly to younger listeners, 17 – 25, although a significant number of adult listeners listen to the station especially during drive time, 5-6 pm. Wanted Pangga is one of the station’s most listened to programs.
The words”Lupig Sila” over the years transformed from being a slogan to being a brand. In fact, just recently, the station is dropped MOR in their liners and started airing IDs that only contain “97.1 Lupig Sila” in the copy. This is a move that is also similar to DWRR’s rebranding from WRR 101.9 For Life to just 101.9 For Life. “Lupig Sila” is no longer a phrase that emphasizes the opponent’s defeat, it has become a positive statement.
If you actually put the catchphrase “Lupig Sila” side by side with other popular slogans of masa radio stations, it stands out. All other masa cathphrases like “Bisyo Na To”, “Kailangan Pa Bang I-memorize Yan”, and “Pwede!” centers on the station. “Lupig Sila” says something about the rival station, that they are “talo” — an effective radio marketing strategy indeed. The listener would not want to be listening to a “talunan” station.
On its 12th Anniversary, however, is the Lupig Sila branding still effective? Does this branding really help the station stay on top of the ratings game? Because in reality, what really puts DYLS FM as the king of the hill is the fact that it is an ABS-CBN entity. It gets plenty of exposure through promos via ABS-CBN TV Cebu. People, in actuality, do not even associate their programming, their shows, and their personalities with the “Lupig Sila” brand.
If DYLS FM is really serious about continuing the Lupig Sila brand, then they have to show it. The ratings alone are not enough to prove thier worth as the number 1 FM station in Cebu. First, they need to fix their music programming. They are a masa station, but their DJs, sometimes, play high-end songs. Yes, masa listeners have already grown. You don’t usually hear RNB songs being played before at masa stations. But the thing is, the station needs to be consistent with its demo. They just probably need to figure out the best way to cater to students, housemakers, office workers and jeepney drivers at the same time.
Second, the DJs must improve. The DJs at MOR Cebu are good, the problem is, they sound too high-end for a masa station. Third, they should update their programs, even the titles of their shows. The Morning on the Rush, or Mix of Rock thing does not cut anymore. As said earlier, listeners change their musical tastes every now and then.
And before capping off, MOR Cebu has got a very poor signal here. Anyway, congratulations on your 12th Anniversary, Lupig Sila!
You can visit the M.O.R 97.1 fan site website here
Radio Online Now 
hi! GELOWKA gyud kung maminaw sa inyong radio station MOR. My brother Richard Marx Potot is an avid fan of this station.Dili gyud mi magduka maminaw sa inyong estasyon samtang manahi ug trapo.Godspeed kaninyo!
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dj ron,i love the remixes lagi ko syng pinkikingan,,,greet ko pla ang mga taga lindogon,simala..mga kamag anak ko dyan dela cruz family……specially ang mga grace albracin friendz sayaw tah lupig sla
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Hi! I’m konix. need txtmet Gurl:29
pataas!!! cebu area 09435369965
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hai to all dj mor power,,station,,kusog jud ang mor dinhia sa leyte:) god bless
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hai,,dj,,kimyat,,request ko og songs..by angeline quinto!,,hulog nang langit ,,tnx more power!
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Hi! I’m Jm. need txtmet Gurl: 18 pataas!!! cebu area ..my number 09434414272…tnxz..
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cebu lang ba pwidi??
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taga cebu ako. can u be my txtmate? plz. my #09434521157
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,hi inday miguel…
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who ever u r trying to be me, i’l find u out and file u case of what u did below comment,stop pretending to be me! hacker!!
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hi DJ s, can I greet my husband here? hope it’s ok. pls. send this greeting this coming morning. To my husband, baby…. Bradlee Dwyer, no matter what others say, even if it’s true I accept and love you for who you are and hope to see you later 🙂 happy anniversary, lots of kisses – your baby Cherie Mae Encorporado Dwyer
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DJ ACE TRABAHO LNG AKO KINSA KATONG GANAHAN SA T-SHIRT M.O.R LOGO ANDAMA NA NINYO ANG KINAKUSGANG T-SHIRT NGA PLAIN KAY AKOY MOTRABAHO ANA KUNG MADAWAT NAKO SA M.O.R /4 PRINTING MAINTENANC
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hi po..
paki great po ung mga kaibigan q na sina cielo,apol,angelie,jacky,rosel..mga amarj group po..
and to my family..latoja family..
u rock [po…
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hai… pwede pa greet ku sa aku family , and sa aku baby c alea.. ug sa aku mga friend especially kang renalyn!.. mag ask lng unta ku asa dapit mag post ug quotes hehhe.. more power a MOR! mga nic ka au in mga music, love it.. hehehhe! maka inlove
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hi,,,inday miguel greet qoh sa aqoh langga. mr .r..and regards qoh you,,hehehe pwd asked opaw d.i kah hehehehehehe….i love you inday miguel…
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MOR DJ’s IvE heard na ma GO kmu di sa bacolod w/ nong ALBert CarBahusa ….I CAnT wait for it…
DJ Ace
DJ Kimyat
Baby Jelly
Jackie G.
Piolo Askal
Ron Landy
Inday Miguel
CAnT waiT to See U gUyS…RegaRds DAw sABi ni DJ RICO…. of MOR BACOLOD
🙂
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MOR DJ’s IvE heard na ma GO kmu di sa bacolod w/ nong ALBert CarBahusa ….I CAnT wait for it…
DJ Ace
DJ Kimyat
Baby Jelly
Jackie G.
Piolo Askal
Ron Landy
Inday Miguel
CAnT waiT to See U gUyS…RegaRds DAw sABi ni DJ RICO….
🙂
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HopE u Can VisIt HeRe in BacOlod….
Dj aCe…
GoDbless..Keep Up tHe good work…
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DJ aCE..i love u so much….
from ur fan in BACOLOD..
tHaNks For SupportiNg MOR 101.5 BaColod as well….
—aMy (EstOryaHee QuEen oF MOR BACOLOD)
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pki gr8 ni Supieza Ma.Nieva of tagbilaran city in UNIVERSITY OF BOHOL. . lav u niev, , ,pero masuko mn ka. . so. . friends nlng ta. ok ra? hehehe
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pwede mo request og song nga with a smile by ereaserheads
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Dj Ron, pwede mag ask og song title ug artist sa bisrock nga BISDAK nga CHA CHA, naka dungog ko pag wednesday February 22, 2012 hapon. please?
lyrics ” dali na mo sayaw nata sa bisdak nga cha cha” ang beat kay cha cha
Thank you
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hi,inday migel plz. q gret sa tanang lumanog family sa calatrava,.tanx inday migel/
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hi,inday migel plz. q gret ol my frnd sa calatrava cla raymond navales,jesus lara,royli dacula,reynold lumanog,angelo abong & also @ ol lumanog family sa calatrav,i requst song forevermore,gretings frm drachir lumanog..
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hi baby gel,,, hi to all my frwnds and co workers at alvarez townhouse gkan ky boy tipak….
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i just want 2 greet all delmonte family&gumarang family…thankzzz…more power to u’ r program…i’m listening every night & its so nice…
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maaung gabie d,i dj ace pki great lng ko saq mga couzin dha sa kasili na si jen2x ,kuya in2x ,ug si sami ..mao rana tnx…
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looking for gurl texmate from cebu area only.. 09328471620
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hi..im rex,taga labangon cebu,wanted ko bisexual or straight na guy na mahilig sa bisexual…text me in my globe 09159600069…im handsome and may pagka macho…diko halata…
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smart man ko…… pwede rah?????
i’m interested.. 🙂
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09334944342
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Hi, Neat post. There’s a problem with your website in web explorer, would check this? IE still is the marketplace leader and a huge part of other people will miss your magnificent writing due to this problem.
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wetwiw! good day, people! 😀
wow! mlingaw jud q maminaw sa MOR LS 97.1! super.. labi njud ang programang Mga Yangungo sa Kinabuhi.. ask lng q baby jells, unsa diay title sa background song ninyo sa MYSK? nidot mn gud kau..hahah
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Hi everyone.. please ko announce.. if kinsa to naka.kita ug brown na wallet with important ID’s and has money on it. Please ko e.balik lang. Bahala na ang money basta ang mga important ID’s lang jud ang ibalik. all valid ID’s sa wallet naay name ni NICETO CALDOZA. please lang ko announce and if ever naa moi information anih.. palihug lang kog text or tawag anih nga # 09238625602. Salamat kaayo. GOD BLESS!
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i nid male txtmates, 23 & up. i’m 23, f, cebu. text me at 09155449354 or 09324551478 tnx
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I would like to greet everyone a merry, merry Christmas especially sa mga taga.Camella Homes sa Lawa-an ug sa tanang naminaw karun!
^_^
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hElow sA mgA listEners sA MOR..nUmbEr oNe tA MOR..yOhoo….fRom jEsSon GElantAgA-An
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syempre MOR na gud nah. . . .
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hi m o r ..,.,.,..,.,
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hi to all M.O.R listeners, i just want to greet my friends and cousins there in Cebu, specially to Goldie Love and also to all the listeners there in NASIPANG, RIZAL, ZAMBOANGA DEL NORTE..greetings from HARRIS OF DIPOLOG CITY..we are still listening M.O.R here through on line..god bless and more power to your station”,)#1
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hi m o r pkigreat lng sa mga ka brad naq sa route 43 cla c berto nel baydo marvin taling joseph ojat emelyn janessa norbelyn,.,.,.,.,.
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low dj ace gr8 ko lng repentus……ug sa drummer darwin arcillanga akong yabz… proud ko u yabz,,, request song one last song
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low dj ace gr8 to ol repentus band.. esp sa drummer. nga akong palalabz.. heheh… gooooooo yanz. darwin arcilla proud ko u..
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hi ls 97 online me now listening your fm station your the best
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HAI SA MGA BARKADA NKO NGA ADIK SA CF…..GAMES…..NGA CLA C JUNJKAY.BOTYOK…BOLDOG. NIKKO NGA BSAG GI HUBAGAN SAMOKAN LANG GYAPON OG SA AKONG INDAY NGA C BAADANG… NGA GI TABAN NI BATOTONG/……NYA REQEUST LNG KLO OG SONG NGA KUNIN MONA ANG LAHAT SSA AKIN…
GREATINGS FROM: RENDELLE NGA CLAN MASTER…..BAW…………#`1 ANG M.O.R DRI SA CAR2.
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hi gud eves sa tanan nminw sa m.o.r..,,.request q og song na when i’m w/ u,,dedicated to my babezz kim dha sa cambalading,albuera,leyte,..love u babez q,,tnk u 4 everything and sorry sa tanan nq nabhat na la nmu magxtohe,,,love kau tka,,ingat lage,,.
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hi MOR i would like to greet diha sa hinabangan samar sa san jose sige sila pa minaw sa mor from jimbert lasque
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aftiE poh..’
greaT lang ko kaY jayson lLanos from juLiEt villadares and greaT pud ko sa ako FriEnd na c charmen na naA sa carcar Cebu..Love u char……oG great xad ko sa villadares famiLy dha sa mindanAo sa suriga0 ciTy.og sa Eviota famiLY….-
og regards xad ko kaY reginE villadares..Love Teh and miz u so mucH..^_^
thanks dj’s
M.O.R 97.1 lupig sila lingaw sobra ur da best!
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hello dj ace paki gr8 lang ko sa akong kuya nga c alan gingoyon gkapoy ug ligid naas bording hauz hahaha grtngs from his sister cathy..request pud kog 4evermore ddcated d i neh dave nga naas barili karon..tnx dj ace mor power
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ron greet ko sa tanan taga boljoon advance happy fiesta labina sa akong ginikanan na cila perla villariza ug c abel villariza
musta lng ko ni kuya val villariza
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.’-hai bb je’L…GreaT lanG ko sa ako Yab’z na c Jayson lLanos fr0m mindanao…’
oG sa ako b-friEnd na c norLyn arqoiula..great sad cu sa mga villadares family.Evoita famiLy and lLanos family…regardz cu sa akong friend na c charmen cabug-os…-i miss dEm o’L ..’^_^huhmp!
M.O.R 97.1 Lupig sila,Lingaw sobra…# 1 jud muh,da bEst kaAy0..’
hahaha^_^
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helo,baby jel pki great lng ko sa ako family sa baranggay malapoc,danao sina neneth,my sis,my mom,and my son,naa me ron china plihog nkng ko basa bb jel salamt cheryl ni
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haie dj aCe , dj JAcKY g ..& bb jell ..afa a.u ca naksz muah 🙂 ❤ ❤ ❤
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hai dj wanted txtm8 ko beh,.,.,09332594608…..gurl huh.,.,,great sad ko AMPE ABEL internet cafe sa carcar .specialy rommel alcordo nga nag bantay namenaw og 97.1 LUPig sila Storyaheeeeee wa ka gaba,eeeeee
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dj ron plss…ko great sa taga inamoan miss u from cris sa kuwait city.
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good morning DJ,great lang ko sa ako parents sa inamoan pangdan naga cebu sa mabala’s family from kuya cris sa kuwait.thank you
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