The Radio Station Business Model and Survival in the new Decade


For so many years radio was the most popular means of entertainment. It was first of all free; then later it became portable, then becoming interactive thus making it easy for listeners to ask for what they wanted to hear.

Radio stations did not charge listeners for the entertainment, normal radio stations still don’t; and for so long the radio station business was pretty much the same simple model.. providing entertaining programming to its listeners, selling advertising spots enough to cover operating costs and make a profit.

Advancements in technology over the past few decades however have shrunk it’s popularity, rendering it less relevant to a majority of its once loyal audience, consequently limiting the amount of revenue to be made through advertising spots. The dawn of the digital and portable age of music was the also the start of the demise of the traditional radio business model.

For the full post visit http://www.roysencio.com/the-radio-station-business-model-and-survival-in-the-new-decade/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.