The radio industry in the Philippines is healthier than those of other countries especially U.S. Although second only to TV in terms of medium usage, it still has the largest reach of audience, with an average of 3 hours of listening exposure.
But even if with a thriving industry, Philippine radio still faces tremendous amount of challenges, including competition from other stations, media devices such as iPod and of course, the internet.
DWRR FM 101.9 Manila faces this challenge by upgrading to a multi-format station. Tambayan 101.9 is not just an on-the-air station, it’s also streaming online and can be viewed via cable TV as well.
The station is also taking advantage of online platforms like social sites Multiply.com and Facebook.
We are hoping to see the station one of these days going mobile as well through iPhone Apps.
Most of the Philippine stations in major markets have gone online and streaming. If you want to go live with video, there are websites that lets you broadcast with video for free.