103.5 K-lite returns to the airwaves of Manila this after the station went off air 7 years ago.
However, fans will be expecting a fresher format as opposed to the familiar LITE AC or alternative sound.
The new K Lite will offer a soft AC sound with a sprinkle of urban rotation.
According to Jacob Perez the station aims to “bridge the gap between mass market stations and niche players”.
K Lite will again occupy the 103.7 dial point as well as the DWKX license in Pasig City.
The station originally launched in 1995. The K-Lite name stuck until 2007 when it was relaunched as Heart 103.5, then later Max FM and recently Wow FM.
The latest change comes about after the departure of Mr Fu, the jock that the Wow FM brand was built around.
K-lite is currently live but plans to launch fully on August 1 along with the strapline ‘The Hits and Lite Favourites’.
The on air team includes DJ Electric (EJ Alonso), Nikki Viola, Jacob Perez, Mondo Castro and Max Speed (aka Alexander Gotinga). Station Manager and Programme Director is Alex Gotinga.
K-Lite is owned by Advanced Media Broadcast System along with sister radio brands Jam, Wave, Play and Magic.