Charles Darwin spoke about evolution of all species by natural selection. PURE Jingles believes in leadership for its clients by constant innovation.

To help BBC Radio 1 stay on top of its game and on the forefront of pop culture, they continuously search for new ways to combine music trends with state-of-the-art imaging production.

The most recent batch of quarterly updates includes idents that go with the current playlist of the station, including the latest releases by Avicii, One Direction, Katy Perry and the Arctic Monkeys.

Listen to the result via www.bbc.co.uk/radio1 and www.purejingles.com.