Love Radio Responds to MOR 101.9 As Number 1: “AYNO!!”


Love Radio Responds to MOR 101.9 As Number 1: “AYNO!!”

“AYNO!” which sounds like “I know!” is the latest catchphrase now on Love Radio 90.7, a station known for their high recall on air slogans like “Kailangan pa bang i-memorize yan” and “Bisyo na to!”.

AYNO is actually an abbreviation of Always Your Number One!

Which is by the way, the official strapline used for their sung jingles produced by the modern-version-of-JAM-Creative-Productions jingle company ReelWorld.

In fact, Love Radio is holding a series of concerts dubbed the AYNO Concert Series.

AYNO is double-meaning catchphrase though, as in addition to mean sarcastically “I know”, it could also be a strong opposing response to other station’s claim of being number one, as in “AY NO!”.

Very clever!

While we still believe 93.9 iFM of RMN remains to be the most technically and sonically creative and best sounding in terms of on air radio branding, Love Radio is simply out of the box, in your face and truly pang masa-relevant on air imaging.

Ibang klase ang branding ng Love Radio. Others just try hard.


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